We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).
The ANA (Association of National Advertisers) announced the formation of the Alliance for Inclusive & Multicultural Marketing (AIMM) to create a unified voice for the advancement of multicultural marketing.The AIMM will bring together senior thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.