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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Diageo/ Ypióca

Drinks giant Diageo intends to use its marketing expertise to boost the image of cachaça, the Brazilian sugarcane spirit, and to increase sales of the Ypióca brand it bought five years ago.It is, however, taking longer than anticipated, partly because of economic recession, partly because of 2015 changes to Brazil’s alcohol taxation regime that pushed spirits prices up sharply, a combination that has driven many lower income drinkers to the bootleg market.Ypióca’s net sales only grew 5% in the year to June, but those of luxury “gold” darker blends grew significantly faster: sales of Ypióca Ouro, its main “gold” cachaça, were up 34% in the same period.Interest in cachaça is growing internationally as bartenders acclaim its versatility. It can be used in more than caipirinhas, Brazil’s national cocktail: a three-time International Bartender of the Year award winner points out it makes a good martini, for example. As well as supporting calls for more countries to recognise cachaça in their registries of geographical indications as a product of Brazilian origin, recruiting bartenders as advocates could be a useful strategy for Diageo to adopt.

 

  •  Aerolíneas Argentinas

Havas Media has been awarded Aerolineas Argentinas’ media budget after a long tender. The agency will help the airline to consolidate its leadership and growth to match the progress it has made in terms of new aircraft, number of passengers, punctuality and services.

 

 

 

  • Santander / Formula One

Spanish bank Santander will not renew its Formula One sponsorship of Ferrari from next season, after seven years and €280m (£250m) backing the sport’s most illustrious team.Juan Manuel Cendoya, head of marketing and communication at Santander, believes Ferrari’s investment in Ferrari has been fruitful, claiming the return was higher than the marketing spend. Formula One has a global audience of about 400 million.Santander has an annual marketing budget of €450m, much of it going to the Spanish football league and Latin American football’s Copa Libertadores.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

 

  • +Visión

Optical chain+Visión has chosen to work with business performance agency iProspecty and media agency Carat, both part of Dentsu Aegis Network Group, led by Juan Pedro McCormack. Carat will develop media planning with the aim of deepening the brand’s strategy, while iProspect’s intelligent content and paid media areas will work to achieve successful business results through digital channels. + Vision has multiple branches in Argentina and is committed to expanding its business.

 

 

 

 

  • AccorHotels

AccorHotels, a global leader in hotel operation, announced that from November 16, 2017 Ariadna Communication Group, under its RP (with MileniumGroup) and Digital divisions, will be its PR and Social Media agency. AccorHotels operates in more than 95 countries.The hotel group has a range of luxury brands such as: Raffles, Fairmont, Sofitel, Swissotel, Pullman, among others.

 

 

 

 

  • Mídios

Media agency Mídios has arrived in Mexico City with the opening of a new office. The subsidiary will be lead by Fabián Menendez, who previously served as regional account director and director of Research & Insights at Mídios Argentina. This is Mídios’ first regional office and the first step in the regional development of the agency.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shure

Shure is expanding its presence in Latin America with the inauguration of its most recent office in São Paulo, Brazil. The São Paulo office’s 2,700-square-foot space includes an experience center, which incorporates four distinct areas. The retail center highlights the wired, wireless, and listening product portfolio, and the in-store promotional support available to all authorized resellers. The boardroom and conference room integrate the company’s Microflex Advance and Microflex Wireless AV conferencing solutions. The acoustically treated training room is an intimate, versatile space that easily converts from stage, to studio, to classroom.The inauguration event featured longtime Shure endorser Paula Fernandes, who joined guests for a special performance. In addition to the clients and partners who attended, Ray Crawford, senior vice president, global marketing and sales, and Mark Humrichouser, vice president, Americas and Asia/Pacific, also attended and participated in the official ribbon-cutting ceremony.

  • Sprint

Sprint is betting big on influencer marketing with its latest #LiveUnlimited campaign, and has enlisted  influencers such as Latin award winning artist and former Sprint employee, Prince Royce;Venezuelan-American internet personality and actress, Lele Pons; American serial entrepreneur and motivational speaker, Gerard Adams & Fitness guru and YouTube content creator, Bradley Martyn. Each of these influencers has a followership in the millions, making their total reach on Instagram alone a whopping 30 million followers.The campaign is actually a collaboration between Sprint’s Latin and US teams, strategically choosing influencers that hit both markets with plenty of crossover appeal. The storyline is simple, and weaves in narratives that pertain to each influencer’s unique personal brand, explaining how they #LiveUnlimited. The campaign promotes reasons to #LiveUnlimited allowing each of the influencer’s personality to shine through as they share their personal reasons of how and why they #LiveUnlimited. The featured influencers tap into both markets and touch many different passion points and industry verticals.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Etihad & Aerolineas Argentinas

Etihad Airways announced it has signed a codeshare agreement with Aerolineas Argentinas.Under the deal, Etihad Airways customers can connect via Rome and Madrid to Buenos Aires and onwards to other Argentinian destination. Meanwhile, Aerolineas Argentinas customers can have access to Etihad’s network of over 100 destinations from its Abu Dhabi hub via the Italian and Spanish capitals.Etihad said in a statement the codeshare highlights the importance of Argentina as a key travel market for Etihad in Latin America.

 

  • Marriott International

Marriott International is still pursuing plans to renovate and manage the historic Hotel Inglaterra on the fringe of Old Havana and is looking for other hotel projects throughout Cuba.“Havana is a great place to start, but we are looking all over Cuba,” said Tim Sheldon, Marriott International’s president of the Caribbean & Latin American region.Cuba received 2.67 million international travelers during the first six months of 2017 and expects to eclipse last year’s record 4.1 million international arrivals by year’s end.Without being specific, he said Marriott has a couple of projects in mind in the Cuban market. It currently manages a Sheraton Four Points in Havana’s Miramar section and hopes to begin renovations soon on the Inglaterra, a hotel that dates to 1875 and is located near the recently renovated Gran Teatro de la Habana.Marriott, which will have 250 hotels in Latin America and the Caribbean by year-end, got its small Cuban hotel portfolio when it acquired Starwood Hotels & Resorts to form the world’s largest hotel company. The acquisition closed last September.One advantage for American travelers is that they can book and pay for their reservations at the Sheraton Four Points online with credit cards issued by any U.S. bank.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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