Posts Tagged ‘Advertising and Online Business’

Advertising and Online Business

Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising

In this role, Axel is responsible for growing the revenue and market share of display, search, ad networks and emerging assets for Microsoft advertising across Asia Pacific, India, Spanish Latin-American, Greater China, Middle East and Africa and Central and Eastern Europe regions. This includes all Microsoft online properties, among others: MSN, Windows Live, XBOX Live, […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.