Posts Tagged ‘Advertising and Online Business’

Advertising and Online Business

Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising

In this role, Axel is responsible for growing the revenue and market share of display, search, ad networks and emerging assets for Microsoft advertising across Asia Pacific, India, Spanish Latin-American, Greater China, Middle East and Africa and Central and Eastern Europe regions. This includes all Microsoft online properties, among others: MSN, Windows Live, XBOX Live, […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.