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Toyota Partnership Continues Club América’s U.S. Strategic Expansion

Toyota Partnership Continues Club América’s U.S. Strategic Expansion

Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.


EXCLUSIVE INTERVIEW: Panini’s FIFA World Cup Sticker Album is Back, Digital and Better than Ever

EXCLUSIVE INTERVIEW: Panini’s FIFA World Cup Sticker Album is Back, Digital and Better than Ever

Panini has a proud tradition in the Latin and Hispanic market and is taking an innovative approach to integrating physical and digital products. We talked to Panini America's VP of Marketing about the 2018 World Cup sticker book and app.


How to Win In Baseball Business? The Multilingual Clubhouse Is Key

How to Win In Baseball Business? The Multilingual Clubhouse Is Key

'Culture' was a topic of conversation at last weekend's SABR baseball analytics conference in Phoenix. Bridging the gap between English and Spanish speakers in the clubhouse can lead to better success on the field, which benefits teams' marketing efforts as well.