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Adidas and the Challenge of Its Team/Player Sponsorship Recognition

Adidas and the Challenge of Its Team/Player Sponsorship Recognition

The reaction over its Messi sponsorship sets off alarm bells for Adidas.


FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona decided to eliminate its communications department.


Real Madrid Sells Its Internet Image Rights To Providence Equity Partners

Real Madrid Sells Its Internet Image Rights To Providence Equity Partners

Real Madrid is about to close the sale of its internet image rights to U.S. private equity firm Providence Equity Partners in a ten year deal.