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The Most-Watched Live Sports Events Last Weekend

The Most-Watched Live Sports Events Last Weekend

Follow the weekend’s ratings through the live sports top 25 ranking! A quick look at what people watched over the last weekend.


Chivas Signs on with Univision for U.S. TV Rights for One More Year

Chivas Signs on with Univision for U.S. TV Rights for One More Year

Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.


Adidas and the Challenge of Its Team/Player Sponsorship Recognition

Adidas and the Challenge of Its Team/Player Sponsorship Recognition

The reaction over its Messi sponsorship sets off alarm bells for Adidas.