Sports Marketing News

MORE FROM SPORTS

Trend to Watch: Elite Soccer Clubs Linking to NBA for Brand Awareness

Trend to Watch: Elite Soccer Clubs Linking to NBA for Brand Awareness

Though soccer and basketball are the two most popular global sports, clubs rarely interact. If successful, the Nets-Juventus trial can be a model for U.S. and Latin American franchises.


More Football in Mexico? The CFL Looks For a Partner on Solid Ground

More Football in Mexico? The CFL Looks For a Partner on Solid Ground

The Canadian Football League and Mexico's LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.


EXCLUSIVE INTERVIEW – Jérôme de Chaunac on Bringing Paris Saint-Germain’s Offices to the U.S.

EXCLUSIVE INTERVIEW – Jérôme de Chaunac on Bringing Paris Saint-Germain’s Offices to the U.S.

We spoke to Jérôme de Chaunac, managing director Americas for Paris Saint-Germain, about the French team opening offices in New York, and what their plans are to reaching fans in the American continent.