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Beyond Friendly; La Liga Takes a Bold Next Step for the Business of American Soccer

Beyond Friendly; La Liga Takes a Bold Next Step for the Business of American Soccer

European leagues have held "friendlies" in the U.S. for years, but La Liga North America represents the next step: bringing regular league matches here, with huge fandom and marketing possibilities.


EXCLUSIVE INTERVIEW: This Is How the San Jose Earthquakes Used the World Cup to Connect With Local Fans

EXCLUSIVE INTERVIEW: This Is How the San Jose Earthquakes Used the World Cup to Connect With Local Fans

We talked to Jed Mettee, Executive VP of the San Jose Earthquakes, about how the MLS team took advantage of the World Cup, by broadcasting every game for free at the Avaya Stadium.


Beach Soccer Continues Growth Across U.S., Latin America

Beach Soccer Continues Growth Across U.S., Latin America

Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base's support for all things soccer.