Sports Marketing News
Women’s Sports and Brands: the Seismic Shift Expands
HOT TOPICS - SPORTS
Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship
The NBA Grows In Mexico? Its Not Just Bull
England’s FA Brexit Plans Could Impact South Americans Playing in the EPL
Is MLS-Liga MX Superleague in the Works?
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Trend to Watch: Elite Soccer Clubs Linking to NBA for Brand Awareness
Though soccer and basketball are the two most popular global sports, clubs rarely interact. If successful, the Nets-Juventus trial can be a model for U.S. and Latin American franchises.
More Football in Mexico? The CFL Looks For a Partner on Solid Ground
The Canadian Football League and Mexico's LFA announced a partnership that will encompass player development, marketing and other connections between the leagues.
EXCLUSIVE INTERVIEW – Jérôme de Chaunac on Bringing Paris Saint-Germain’s Offices to the U.S.
We spoke to Jérôme de Chaunac, managing director Americas for Paris Saint-Germain, about the French team opening offices in New York, and what their plans are to reaching fans in the American continent.