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During Portada’s recent Media and Advertising Forum presented in Mexico City, we conducted a survey among attendees (clients, agencies, and media) about their forecasts for 2012, the challenges they expect to face, the ad categories that will invest the most in Mexico, and what, in their opinion, Mexico will be able to “export” to Latin America and U.S. Hispanic market. The weighted average of their responses about 2012 ad growth translates into an expected growth rate of 7% in 2012.

Portada asked several executives from companies heavily involved in digital advertising in the U.S. Hispanic market, Latin America and Spain about their growth expectations for 2012. On average, respondents of these so-called Latin Digital Powerhouses expect digital advertising in the Latin World to grow by 15% in 2012.

What to expect from 2012 in the Latin American panregional advertising and media space? MagnaGlobal expects 2012 advertising revenues to grow by+12.4% in emerging economies, with Latin America leading the charge (+13.0%). But what about the panregional space? In other words, the space that buys Latin America media from ,mostly, the U.S? Portada asked major panregional executives on the agency, media and client side about their expectations for next year.

Latin American companies were the most popular emerging market targets for acquisitions by U.S. companies in the second half of 2010, according to KPMG

Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.

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