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Portada Council System members are more than 70 senior brand marketing, agency and media executives from all over the Americas. Their input drives Portada’s content and networking platform. Portada Miami on April 18 and 19 in the brand new Hotel EAST will be a stellar setting for the official launch of the  Council System and for the meetings of the five different Council units. Most Council System members are also available for one-on-one meetings with attendees of Portada Miami who are Premium Level Ticket holders.

The Five Units of Portada’s Council System:

The Council of the Americas is the highest level unit in Portada’s Council System. Members are highly regarded C-level executives.

Ricardo Arias Nath, CMO, PepsiCo Latin America
Andres Amezquita, VP Commercial Excellence, Latin America Stanley Black & Decker
Peter Amaro, VP, Raine
Gonzalo del Fa, President Multicultural, GroupM
Ana Ferrel, SVP, Marketing and Corporate Communications MasterCard
Bruno Lambertini, CEO, Circus Marketing
Julian Porras, Chief Executive, Latin America Omnicom Media Group
Juan Manuel Romero, CEO, Metro International
José Maria Sanabría, CEO, GroupM Latin America

Additional C-level Portada Council of the America will be announced shortly.

 

A committee of brand marketing executives that target consumers through cultural insights and passion points throughout the Americas.

Patricia Aragón, Digital Marketing Director, L’Oreal Mexico
Margie Bravo,  Marketing Multicultural Champion, Coffee Mate, Nestle
Natalie Bursztin, Marketing Director, Totto
José Camargo, E-Commerce Subdirector, Best Buy Mexico
Angel Carmona, Regional Marketing Manager, Wilson Latin America
Yamile Elias, Director of Business Innovation & Marketing, Pepsico

Kristin Sanchez, Multicultural Marketing Manager, Nestle USA
Marissa Fernandez, Director, Marketing Strategy and Fan Development, NFL
Manny Gonzalez, Senior Director-Multicultural, Moet-Hennessy USA
Carlos Leal, Senior Marketing Manager, Latin America, Abbott Laboratories
Cesar Melgoza, CEO & Founder, Geoscape
Kerina Mora,  Marketing Coordinator, Allstate Insurance
Iker Palazuelos Atolini, Salomon Latam, Brand Manager
Yvette Peña, VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP
John Sandoval, Senior Brand and Latino Marketing Manager, Intuit
Ana Soto, National Media Manager, JC Penney
Cesar Taveras, Digital Marketing Manager, Rosetta Stone
Rafael Lopez-De-Azua, Head of Media and Digital – LATAM (Director), Coty

Additional major brand marketing executives will be added in the next few weeks.

 

A committee of senior media buying executives that use passion points and cultural insights to target consumers.

Jose Bello, Total Market, Senior Director, Hearts & Science
Anabela Bonuccelli,
Managing Director, Havas Media Group
Dana Bonkowski, SVP Multicultural Lead, Starcom
Darcy Bowe, SVP, Media Director, Starcom
Karina Dobarro, VP Managing Director Multicultural Brand Strategy, Horizon Media
Marina Gunther, México Head of Trading, GroupM
Pablo Izquierdo Grandal, VP Client Services Latam, Havas Media Group
Ronald Mendez, Managing Partner Multicultural Lead, MediaCom
Parker Morse, Founder & CEO, HCode Media
Alvaro Pereda, Latam Deputy Head of Trading, GroupM
Michael Roca, Director Total Market Strategy, Procter & Gamble, Hearts & Science
David Queamante, SVP Media Director, UM Worldwide
Isabella Sanchez, VP-Media Integration, Zubi Advertising
Jorge Serrano, Latam Head of Trading, GroupM
Jessica Soto, Miami Head of Trading, GroupM
Garth Tiedje, SVP Director Video Investment, Horizon Media
Vilma Vale-Brennan, Managing Partner & Client Lead, Wavemaker
Lauren Wormser, Communications Planning Director, Mediacom
Jessica Roman, VP, Media Director, Publicis Groupe

 

 

 

A highly regarded group of marketing executives that share their enthusiasm about travel and hospitality services as key passion points to engage consumers.

Jennifer Adams, Managing Director-Integrated Marketing, American Airlines
Ricardo Casco, Global Sales and Integrated Marketing Strategies, Avis Budget Group
Pablo Chiozza, SVP USA, Canada & Caribbean, ‎Latam Airlines Group
Alan Duggan,  ‎Regional VP Business Development ,The Americas, ‎Meliá Hotels
Roberto Muñóz, VP, Strategic Partnerships and Loyalty, AeroMexico
José Luis Pérez Rodríguez, Head, Marketing Performance, Volaris
Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
Angel de la Tijera V. Top Accounts Commercial Head Mexico & Latin America, ‎American Express
Alvaro Valeriani, Regional Vice President Sales & Marketing Latin America & Caribbean, ‎Hyatt Hotels Corporation

A group of senior brand marketing executives that are very passionate about the strength of soccer and sports content throuhout the Americas

John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant, Managing Director, Intel Sports
Ward Bullard, Board Chair of Athletics Department, Stanford University
Ed Horne, EVP, Endeavor Global Marketing, Endeavor
Jorge Inda Meza, Marketing Director West Region (CA, NW, AZ, Hawaii), Anheuser- Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Partner, Horizon Media
Felix Palau, VP Marketing, Heineken
Mike Tasevski, Vice President, North America Sponsorships, MasterCard
Tiago Pinto, Head of Gatorade – Latin America, Pepsico

 

Portada’s Council membership is an exclusive by invitation only experience. Members are selected from an elite group of brand marketing, tech and media thought leaders.To find out more about how Portada’s content and networking platform can help your brand’s marketing objectives, please contact Portada Sales Manager Isabel Ojeda.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Midea

descargaMidea, a global leader in air conditioning and appliances, present in more than 150 countries, will invest US $30 million in expanding its business to Latin and Central America. The operation’s headquarters will be in Miami, where the the project is officially being launched today  ,January 23, at the Pullman Hotel. The company, with worlwide revenues of over US $ 22 billion and, more than 20 factories and 124 thousand employees, aims to reach a key area for its global expansion strategy, Latin America and the Caribbean, which in 2016 only, had a volume of 12 million units sold.Currently, Midea is present in the region in Brazil, Argentina and Chile, through the joint venture with American Carrier. Midea will market air conditioners; heaters, fans and humidifiers; water heaters; complete kitchen line; small appliances; vacuum cleaners and laundry line. The products will be produced in factories in China and Brazil.

  • Marriott Inc.

mmmmMarriott International has selected JeffreyGroup as its PR AOR in Latin America after a competitive pitch that began in mid-October in which five firms participated. Budget information was not disclosed.The agency will manage corporate and brand communications for Marriott International and its 20 hotel brands in the region. It will also support Marriott on press trips, events, influencer management, and property-focused initiatives.The agency’s pan-regional team in Miami will be leading the account work, and its offices in Mexico and Brazil are providing full-time support.Marriott operates more than 200 properties in 33 countries and territories in Latin America, with plans to grow that to close to 300 by 2020.In September, Marriott acquired Starwood Hotels & Resorts Worldwide and its 11 brands including St. Regis, W Hotels, Westin, and Sheraton for US$13.6 billion. Other JeffreyGroup clients include Airbus, American Airlines, Johnson & Johnson, and Sony. Mediaedge (MEC( is Marriott’s LatinAmerican media agency.

  • Merck

merck_consumer_healthcareMerck’s Consumer Healthcare division has appointed Publicis Media’s Starcom as its global media agency following a competitive pitch. The agency will take full responsibility for the division’s brands across all the markets in which it operates including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion. Recently, Starcom won Mars global media planning business while Mediavest|Spark won KFC’s and MTV’s US media accounts.

 

 

 

 

 

 

  •  Telecom

descarga-1GroupM’s Mindshare Argentina has been appointed Grupo Telecom media agency of record following a competitive pitch that began last November. Mindshare wilMindshare will start working immediately for the telecommunications company, which until now was working with Quiroga Medios for its’ media business.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Meliá Hotels

descarga-3Meliá Hotels International will be launching its Gran Meliá luxury brand in Brazil this March with the official opening of Gran Meliá Nacional Rio.Located in Rio de Janeiro’s most exclusive neighbourhood, São Conrado, the hotel will be the brand’s flagship property and will open its doors following extensive renovations to its original structure.Meliá Hotels International already has 17 hotels in the country’s top tourist destinations, including Angra dos Reis and São Paulo, with three new hotels set to open in 2018.

 

 

  • Hard Rock

descarga-2Hard Rock International announced plans to bring the Hard Rock Hotels experience to Costa Rica with the all-inclusive Hard Rock Hotel Papagayo, Costa Rica. Hard Rock, in collaboration with Sunwing Travel Group, is set to open Costa Rica’s first Hard Rock Hotel by early 2019. With Hard Rock and Sunwing Travel Group’s shared vision of providing authentic experiences in word-class destinations, this new partnership paves the way for potential collaborations in both the Caribbean and Latin America.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Regina Vertiz – Globant ::: BBH Group – Sarah Watson :::  Joe Docal, Pam Payano – Greater Miami Convention & Visitors Bureau ::: Meliá Hotels International – Pablo Cogolludo, Ernesto Hernandez ::: Alejandro Cardoso –  Publicis Communications Mexico :::  Information Builders – Georgina Aguilar  ::: Per Pedersen – Grey Global Creative Council  ::: Martin Perdomo – MG consulting :::

Click here for previous Latam Changing Places editions

AAEAAQAAAAAAAAXGAAAAJGM2N2U2MWE5LTc2YTQtNGUxMi05OTY4LTI3ZTIwYzA0NmE5ZARegina Vertiz has been appointed Engagement Manager at Globant, based in Miami. Vertiz previously led the multicultural and media strategy team at Skyword.

 

 

 

descargaBBH Group has announced the appointment of Sarah Watson as the agency’s global chief strategy officer. Prior to this promotion, Watson was CSO for BBH New York. She will work alongside global CEO Neil Munn and worldwide chief creative officer Pelle Sjoenell. Watson first joined BBH 14 years ago.

 

 

 

descarga (1)Joe Docal has been appointed director of travel industry sales Latin America and the Caribbean at the Greater Miami Convention & Visitors Bureau. Prior to this position, he was with Global Marketing & Sales.

 

 

AAEAAQAAAAAAAAREAAAAJGI2OGYwYzc1LTg1YmItNGJmNy1hY2E3LWZkYmQ4MDEzNTliNgIn addition, Pam Payano has been named corporate sales manager at the organization. Previously, she was marketing project manager at TURKEL Brands.

 

 

 

 

Meliá Hotels International is pleased to announce the appointment of Pablo Cogolludo as General Manager of Meliá Nassau Beach All Inclusive in the Bahamas and Ernesto Hernandez as General Manager of Meliá Panamá Canal in Panama. These leaders will oversee two of the Meliá brand’s properties in the Americas.

 

cogolludoPablo Cogolludo brings more than 20 years of experience within the hospitality industry to Meliá Nassau Beach All Inclusive. Pablo joined Meliá Hotels International in 2006.

 

 

 

 

 

hernandezErnesto Hernandez brings his knowledge and dedication to Meliá Panamá Canal as General Manager. Hernandez has extensive hospitality management experience; his most recent position was the Operations Manager of Meliá Puerto Vallarta and before that he was the Director of Food & Beverage at Meliá Cozumel All Inclusive Golf & Beach Resort.

 

 

 

 

 

descarga (2)Alejandro Cardoso has been named country chairman of Publicis Communications Mexico. Cardoso leads the different creative agencies that integrate Publicis Communications Mexico, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Marcel, Nurun, Publicis Healthcare, ARC, Vividbrand and MSL. Cardoso will remain part of Publicis Worldwide global management board.

 

 

 

descarga (3)Information Builders has appointed Georgina Aguilar new Account Manager of the company in México. Aguilar has over 20 years’ experience in the IT industry, with special focus on commercial and consultancy areas.

 

 

 

 

descarga (4)Per Pedersen was appointed Chairman of Grey Global Creative Council. Creative Councils are held every six months at different and inspiring locations in which Grey’s creatives have the opportunity to know each other better while providing valuable insights on the different ideas presented.

 

 

 

Martin-Perdomo-MG-Consulting1-160x160Martin Perdomo has joined MG consulting as partner. The Uruguayan executive served as Organizational Development Manager at Finning South America for the last five years.

@Globant @mgconsultingcl @perpedersenNY @PublicisMex @MeliaHotelsInt

We are kicking it up a notch to an even higher level at next week’s #Portadalat, the 6th Annual Edition of the Portada Latam Summit in Miami tomorrowTuesday June 3 and Wednesday June 4 and the Latin Online Video Forum which takes place on June 3 in the morning. Wired’s Editor in Chief Scott Dadich and Univision’s “El Presidente” star sports caster Fernando Fiore are  adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing (latest addition is Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER), agency and media players. If you did not get your tickets yet, register at the special online promotional rate!

Scott DadichTo provide #Portadalat attendees first-hand insights and trends from the tech and media industries on the U.S. West Coast. Wired’s Editor-in-Chief Scott Dadich is flying in from San Francisco. Dadich’s keynote presentation will explore “what Design means to Technology”. Specifically, Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond. According to Dadich, Design is a key force in shaping how we consume and understand technology. Dadich will provide real world examples of tech products and talk about what that means for media professionals and consumers. Key Trends to watch including Bluetooth Smart, Ultra-HDTV, Console War VIII, Biometrics, Quantified Cars and more.

Design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

The biggest show in the world explained by “El Presidente”

Fernando Fiore
Fernando Fiore, Anchor  of Univision’s Republica Deportiva and Emmy® Award Winner

Only eight  days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider “presidente” of La Republica Deportiva (Univision) Fernando Fiore’s  about what he expects to happen on the soccer field. Who is going to win? Brazil, Spain, Germany, Argentina, Italy? Or is there going to be a surprise.

Fiore, who is also a soccer-marketing expert, will also share how he expects  the Soccer Marketing discipline to be impacted by the upcoming World Cup.

Other Key Players participating at #Portadalat include:

    • Josh Chasin, Chief Research Officer, Comscore
    • Annika Blockstrand, Regional Media Director,Mondelēz International
    • Carlos Espindola, eHub Manager Latin America, 3M
    • Felix Palau, Brand VP Global MKT Américas,  Heineken
    • Andrea Isaac, Head of Strategy, Havas Media International
    • Diego Fernandez-Martin, SVP/Managing Director, Starcom
    • Juan David Pinzon, president, Ariadna
    • Mark Larkin, General Manager, CNET
    • Mario Garello, Regional Marketing and Advertising Manager, Despegar
    • Ana Margarita Ramirez Zapata,Digital Marketing and Sales Manager, Americas, Melia Hotels International
    • Ricardo Rivera Alaniz, Director of Marketing, Volaris
    • Artie Bulgrin, SVP Global Research+Analytics, ESPN
    • Rebecca Drucker, CEO, Piccolo Artists
    • Luis Ortuzar, Regional Marketing Director, LVMH…and dozens more!

We just published the 16-page full fledged program of #PortadaLat. The two complementary events (Latam Summit and Latin Online Video Forum), taking place on June 3-4 in Miami’s InterContinental Hotel.  DOWNLOAD the 16 page #PortadaLat program!

The star-studded program and agenda include everything marketers need to know and everyone they need to meet to expand in the fast growing Latin American and U.S. Hispanic markets. Renowned marketers and media and entertainment celebrities from all over Latin American and the U.S. will gather in Miami to provide actionable insights, key ideas and forecasts. The 2014 program has a special emphasis on Real-Time-Marketing.

SPECIAL HOTEL OFFER

Attendees can take advantage of all the networking opportunities, actionable insight and content plus get two Hotel Nights at the wonderful InterContinental Hotel in Miami for only US$ 699 (Limited-Time-offer). Register here! Or, if you don’t need a hotel get your ticket at the price of the special online promotion!

Key players speaking at the Portada Latam Summit  include:

Scott Dadich, Editor-in-Chief, Wired
Fernando Fiore, “El Presidente”, Republica Deportiva, Univision
Cesar Salazar, Venture Partner, 500 Startups
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
Annika Blockstrand, Regional Media Director,Mondelēz International
Carlos Espindola, eHub Manager LatinAmerica, 3M
Felix Palau, Brand VP Global MKT Américas, Heineken
Ana Margarita Ramirez Zapata, Digital Marketing and Sales Manager, Americas, Melia Hotels International
Ricardo Rivera Alaniz, Director of Marketing, Volaris
The Latin Online Video Forum will take place in the morning of June 3 before the Latam Summit. The Forum is the only event dedicated to analyze the growth of online video marketing in the U.,S. Hispanic and Latin American markets.

Major executives speaking at the Latin Online Video  Forum are:

Artie Bulgrin, SVP Global Research+Analytics, ESPN
Josh Chasin, Chief Research Officer, ComScore
Sergio Carrera, Managing Director, Editorial Televisa USA and PR
Mark Larkin, SVP and General Manager, CNET
Roberto Ricossa, ‎VP Marketing & Inside Sales, Avaya
Pablo Sanchez, International Media Manager, Antonio Puig

We just published the 16-page full fledged program of #PortadaLat. The two complementary events (Latam Summit and Latin Online Video Forum), taking place on June 3-4 in Miami’s InterContinental Hotel.  DOWNLOAD the 16 page #PortadaLat program!

The star-studded program and agenda include everything marketers need to know and everyone they need to meet to expand in the fast growing Latin American and U.S. Hispanic markets. Renowned marketers and media and entertainment celebrities from all over Latin American and the U.S. will gather in Miami to provide actionable insights, key ideas and forecasts. The 2014 program has a special emphasis on Real-Time-Marketing.

SPECIAL HOTEL OFFER

Attendees can take advantage of all the networking opportunities, actionable insight and content plus get two Hotel Nights at the wonderful InterContinental Hotel in Miami for only US$ 699 (Limited-Time-offer). Register here! Or, if you don’t need a hotel get your ticket at the price of the special online promotion!

 

Key players speaking at the Portada Latam Summit  include:

Scott Dadich, Editor-in-Chief, Wired
Fernando Fiore, “El Presidente”, Republica Deportiva, Univision
Cesar Salazar, Venture Partner, 500 Startups
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
Annika Blockstrand, Regional Media Director,Mondelēz International
Carlos Espindola, eHub Manager LatinAmerica, 3M
Felix Palau, Brand VP Global MKT Américas, Heineken
Ana Margarita Ramirez Zapata, Digital Marketing and Sales Manager, Americas, Melia Hotels International
Ricardo Rivera Alaniz, Director of Marketing, Volaris
The Latin Online Video Forum will take place in the morning of June 3 before the Latam Summit. The Forum is the only event dedicated to analyze the growth of online video marketing in the U.,S. Hispanic and Latin American markets.

Major executives speaking at the Latin Online Video  Forum are:

Artie Bulgrin, SVP Global Research+Analytics, ESPN
Josh Chasin, Chief Research Officer, ComScore
Sergio Carrera, Managing Director, Editorial Televisa USA and PR
Mark Larkin, SVP and General Manager, CNET
Roberto Ricossa, ‎VP Marketing & Inside Sales, Avaya
Pablo Sanchez, International Media Manager, Antonio Puig

 

Join us at PORTADA Mexico!

 

“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which was presented on March 17 by Taboola and Portada in Miami’s Viceroy Hotel. “Tropicalize” refers to the need both marketers and publishers have to adapt and produce relevant content targeting Latin audiences in the U.S. and Latin America. “What works in the U.S. does not necessarily work in Latin America,” said Hallie Davison, MD Latin America at Colloquial. Davison, based in Mexico City, referred to “tropicalizar” as a word she hears a lot in Mexican (Content) Marketing circles.
Davison, who was interviewed by Juan Carlos Valdes, Sr. Manager Media Sales Latin America at Taboola, stressed that content really adds value there were audiences need a deeper level of engagement. “Social can’t take you there,” she said.
Taboola’s VP of Media Sales, Zev Gollender noted that the key mission of his company is to personalize the content discovery process. Gollender also mentioned that over the past 18 months approximately 80% of digital display advertising has shifted into programmatic advertising, of which the majority is native.
80% of digital display advertising has shifted into programmatic advertising, of which the majority is native.
Gollender moderated the panel “Engaging Latin Audiences with Content Marketing” with John Santiago, CEO & Founder, M8, Felipe Rey, Director, Digital Business Development, Univision and Tiago Lee, Business Leader Regional Digital Marketing at Mastercard. M8’s Santiago highlighted that to a large extent Content Marketing is a science as it is key to gain market intelligence through the thorough analysis of user interaction data. To Santiago, “content is native to whatever is happening to the consumer at the moment as well as the device he is using.”

Taboola’s CEO Adam Singolda is going to be one of the key speakers at PortadaLat in Miami’s Hyatt Regency on June 8-9, 2016. Major brands including Best Western, Nestle, Fallabella, Melia, Avon, Brown Forman and many others will provide intelligence on Latin American and U.S. Hispanic marketing and digital innovation.

SEO Value of Content

M8s Santiago also emphasized that the content production investment M8 does for its clients who include General Mills and Starwood Hotels, have a high Search Engine Optimization Value (SEO). “Producing vast amounts of content allows us to lower our paid media investments,” he concluded.
Mastercard’s Tiago Lee characterized content marketing as bringing emotional value to the e-commerce equation. He added that “a challenge for content marketers lies in to how to measure content marketing success.
Univision’s Felipe Rey, emphasized the importance of producing video at scale to meet the needs of Hispanic audiences. “You need to produce a lot of collateral content,” Rey concluded.

Orbitz announced the launch of Orbitz en Español, www.orbitz.com/es, the only full-service Spanish-language travel website targeting the U.S. market. Orbitz en Español brings the great deals and choices for hotel rooms, airline tickets, vacation packages, car rentals and travel activities available on Orbitz.com to Spanish-speaking travelers in the U.S. booking on computers and smartphones. 

To celebrate the launch of the new site, Orbitz en Español launched with a Fall Sale offering up to 40 percent off hotel prices in top destinations for U.S. Hispanic travelers including New York, Miami, Cancun and Dominican Republic. Fall Sale deals are also available on Orbitz.com and via the mobile web.

Features of www.orbitz.com/es include:

  • Spanish-language access to thousands of travel products, discounts and promotions on the site, including weekly Insider Steals that give Orbitz members 50 percent or more off top hotels. Orbitz also does not charge a booking fee on single-carrier flights or change and cancel fees on hotel reservations.1
  • A fast, powerful Spanish-language mobile website that makes it easy for travelers to search for and book flights, car rentals, vacation packages and hotels with exclusive, mobile-only discounts of up to 50 percent off hotels in over 240 cities around the world. The Orbitz mobile site – which powers the Orbitz en Español mobile site – is the only mobile website that allows customers to search and book vacation packages and see package savings when booking airline and hotel together.
  • Consumer benefits available only on Orbitz such as Orbitz Price Assurance, which automatically rewards consumers if another Orbitz.com customer books the same flight itinerary or hotel stay at a lower rate.

"Orbitz has served Spanish speaking customers through our telesales agents for over five years and our growing Hispanic customer base likes the dedicated Spanish-language service which now includes mobile and desktop options," said Chris Orton, president of Orbitz.com. "Fifty-six percent of U.S. Hispanics are Spanish-preferring2 and moving to book on mobile devices at a rate three times faster than the general population.3 By offering both computer and mobile sites for Spanish speakers in the U.S. that combine ease of booking and great prices and selection, Orbitz is clearly the best choice for travel."

Orbitz en Español plans to continue adding translated content and products to the site in 2013, such as cruise and event tickets. The new Orbitz Spanish site can be accessed online or via the mobile web. Customers can also call one of the dedicated Orbitz en Español telesales agents at 1-888-656-4546.

Top Destinations for U.S. Hispanic Travelers and Sample Hotel Deals

Orbitz Top 10 Destinations for U.S. Hispanic Travelers4

Rank

Destination

Sample Hotel Promotions5

1

Las Vegas

Luxor Hotel: 30% off hotel stays

2

New York

The Helmsley Park Lane: 35% off hotel stays  

3

Orlando

Wyndham Grand Orlando: 40% off hotel stays

4

Chicago

Raffaello Hotel: 30% off hotel stays

5

Miami

Newport Beachside Resort: 40% off hotel stays

6

Cancun

Gran Melia Cancun Beach & Spa Resort: 44% off hotel stays

7

Puerto Rico

Gran Melia Golf Resort Puerto Rico: 30% off hotel stays

8

Puerto Vallarta

Villa Premiere Hotel & Spa: 55% off hotel stays

9

Acapulco

Ocean Breeze Hotel: 55% off hotel stays

10

Dominican Republic

Larimar Punta Cana: 35% off hotel stays

Orbitz announced the launch of Orbitz en Español, www.orbitz.com/es, the only full-service Spanish-language travel website targeting the U.S. market. Orbitz en Español brings the great deals and choices for hotel rooms, airline tickets, vacation packages, car rentals and travel activities available on Orbitz.com to Spanish-speaking travelers in the U.S. booking on computers and smartphones. 

To celebrate the launch of the new site, Orbitz en Español launched with a Fall Sale offering up to 40 percent off hotel prices in top destinations for U.S. Hispanic travelers including New York, Miami, Cancun and Dominican Republic. Fall Sale deals are also available on Orbitz.com and via the mobile web.

Features of www.orbitz.com/es include:

  • Spanish-language access to thousands of travel products, discounts and promotions on the site, including weekly Insider Steals that give Orbitz members 50 percent or more off top hotels. Orbitz also does not charge a booking fee on single-carrier flights or change and cancel fees on hotel reservations.1
  • A fast, powerful Spanish-language mobile website that makes it easy for travelers to search for and book flights, car rentals, vacation packages and hotels with exclusive, mobile-only discounts of up to 50 percent off hotels in over 240 cities around the world. The Orbitz mobile site – which powers the Orbitz en Español mobile site – is the only mobile website that allows customers to search and book vacation packages and see package savings when booking airline and hotel together.
  • Consumer benefits available only on Orbitz such as Orbitz Price Assurance, which automatically rewards consumers if another Orbitz.com customer books the same flight itinerary or hotel stay at a lower rate.

"Orbitz has served Spanish speaking customers through our telesales agents for over five years and our growing Hispanic customer base likes the dedicated Spanish-language service which now includes mobile and desktop options," said Chris Orton, president of Orbitz.com. "Fifty-six percent of U.S. Hispanics are Spanish-preferring2 and moving to book on mobile devices at a rate three times faster than the general population.3 By offering both computer and mobile sites for Spanish speakers in the U.S. that combine ease of booking and great prices and selection, Orbitz is clearly the best choice for travel."

Orbitz en Español plans to continue adding translated content and products to the site in 2013, such as cruise and event tickets. The new Orbitz Spanish site can be accessed online or via the mobile web. Customers can also call one of the dedicated Orbitz en Español telesales agents at 1-888-656-4546.

Top Destinations for U.S. Hispanic Travelers and Sample Hotel Deals

Orbitz Top 10 Destinations for U.S. Hispanic Travelers4

Rank

Destination

Sample Hotel Promotions5

1

Las Vegas

Luxor Hotel: 30% off hotel stays

2

New York

The Helmsley Park Lane: 35% off hotel stays  

3

Orlando

Wyndham Grand Orlando: 40% off hotel stays

4

Chicago

Raffaello Hotel: 30% off hotel stays

5

Miami

Newport Beachside Resort: 40% off hotel stays

6

Cancun

Gran Melia Cancun Beach & Spa Resort: 44% off hotel stays

7

Puerto Rico

Gran Melia Golf Resort Puerto Rico: 30% off hotel stays

8

Puerto Vallarta

Villa Premiere Hotel & Spa: 55% off hotel stays

9

Acapulco

Ocean Breeze Hotel: 55% off hotel stays

10

Dominican Republic

Larimar Punta Cana: 35% off hotel stays