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Senior Director, Event Sales & Marketing



Position Summary

The Sr. Director, Event Sales & Marketing is responsible for the sales and promotions of all MLS/SUM events and activities. The Events department oversees the strategic development, planning and execution of numerous MLS & SUM soccer events in the US and Canada each year.  We manage MLS and SUM tent-pole events including All-Star, CONCACAF Gold-Cup, MLS Cup, Mexican National Team Tour, Rivalry Week, Decision Day, March to Soccer, USMNT programming, etc.  We support cross-departmental initiatives including press announcements, department/executive meetings, competition events and strategy projects.


Primary Responsibilities

  • Responsible for overall ticket sales revenue for all SUM/MLS events including MNT Tour, Gold Cup, MLS All Star Game, MLS Cup and other assigned events.
  • Strategically manage the overall sales & promotion plan for all MLS/SUM events by working closely and aggregating information from internal departments (Marketing, Content/Digital, Media, Partners, PR/Communications, Ticketing etc.) to ensure event goals and maximize revenue.
  • Develop/coordinate promotional calendar/timeline for MLS/SUM events.
  • Drive the development of ticket sales platforms including creation of an official tour website.
  • Lead ideation and execution of marketing initiatives in conjunction with other key internal stakeholders.
  • Work with MLS teams, stadiums, and host committees to maximize event relevance and revenue.

Additional Responsibilities

  • Maintain relationships with key media marketing and ticketing partners and various other venue contacts in North America.
  • Create, monitor and adjust brand messaging of all properties.
  • Oversee the execution of marketing initiatives for SUM/MLS through the placement of paid media and grassroots efforts.
  • Support the ticketing, partnership marketing, and PR departments through the execution of in-market campaigns and promotional programs.
  • Accomplish team results by communicating job expectations and managing the Performance Management process:
    • Plan, monitor, and review performance
    • Coach and counsel employees
    • Develop and implement department procedures and productivity standards and reinforce Company policies
    • Develop personal growth opportunities for employees
  • Additional responsibilities as assigned.


Education and Experience

  • 10-12+ years of experience in cross functional management in consumer business
  • Experience developing cross-functional promotion & ticket sales plans for sporting events
  • Bachelor’s Degree

Required Skills

  • Fluency in English and Spanish (both written and oral)
  • Digital marketing Pay-Per-Click campaign management experience preferred.
  • Strong understanding of Google AdWords, Google Analytics and Microsoft Excel
  • Proficiency with media, marketing, technology and events
  • Superior organization, project management skills, and attention to detail
  • High level of commitment to quality work product and organizational ethics, integrity and compliance
  • Strong contract negotiation and event management skills
  • Knowledge of US Sports landscape and North American sporting venues
  • High level of commitment to quality work product and organizational ethics, integrity and compliance
  • Strong Executive presence, experience working directly with C-Level Executives
  • Experience working with and managing production and creative agencies
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Desired Skills

  • Knowledge of the sport of soccer


Company: Major League Soccer
Location: New York, NY
Contact: MLSrecruitment@MLSsoccer.com

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