• Rod Alanis

      EVP Global Strategist

      Gravity Media

      Rod Alanis

      EVP Global Strategist
      Gravity Media

      Rod

      Rod’s talent and passion lie in creating better brand experiences. Over the years, he has guided a wide range of clients, from government to retail and from start-up to turn-around. He has extensive experience in branding and marketing strategy and has led the development and implementation of integrated programs for Comcast, Western Union, JetBlue, HSBC, Scholastic, and the U.S. Department of State.

      Rod’s career in advertising started with J. Walter Thompson Worldwide, where he migrated to their specialized communications division and founded its diversity practice. He then went on to support the development of two NY-based agencies. Rod also spent time in Accenture and obtained his MBA with an emphasis on marketing and his BBA with a double major in Marketing and MIS. He speaks fluent Spanish and has spent time in Mexico, Texas and Washington D.C.

    • Maria Albrecht

      Hispanic Markets Lead Marketer

      Rent-A-Center

      Maria Albrecht

      Hispanic Markets Lead Marketer
      Rent-A-Center

      Maria

      Maria de Lourdes Gomez-Albrecht is a doctoral candidate in Business Administration at Swiss Management Center University. She is an accomplished and highly-skilled business professional leveraging nearly 25 years of marketing and project management leadership in several industries such as retail, consulting, medical, nonprofit, environmental, and education. Her specialties include strategic planning, loyalty and growth programs, promotion and advertising campaign execution, brand management, and new product launches in both domestic and international markets. Furthermore, as a strategic and tactical thinker, Maria also has extensive experience in ecommerce and digital initiatives, sales operations, analytics, cross-functional teams, printed and social media, broadcasting, and vendor management. She has a deep understanding of multicultural marketing thanks to her fluency in Spanish and Portuguese, as well as business proficiency in French and Italian. Maria lives in Dallas, Texas, and is looking forward to seeing the Cowboys make it to the playoffs again this season!

    • Andrés Amezquita

      VP Digital and Commercial Excellence

      Stanley Black & Decker

      @stanleyblkdeckr

      Andrés Amezquita

      VP Digital and Commercial Excellence
      Stanley Black & Decker
      @stanleyblkdeckr

      Andrés

      Andrés has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com. After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.

    • Vanessa Angulo

      Partner

      People@

      Vanessa Angulo

      Partner
      People@

      Vanessa

    • Marcos Baer

      President

      Portada

      @portada_online

      Marcos Baer

      President
      Portada
      @portada_online

      Marcos

      Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

    • Lucia Ballas-Traynor

      EVP of Ad Sales

      Hemisphere Media Group

      Lucia Ballas-Traynor

      EVP of Ad Sales
      Hemisphere Media Group

      Lucia

      Hispanic marketing and sales veteran Lucia Ballas-Traynor is currently EVP of Ad Sales for Hemisphere Media Group, owner and operator of five leading Hispanic cable networks in the U.S. and Latin America. With more than 25 years of experience in Hispanic Media, Lucia has built and led top Hispanic media brands across TV, digital, mobile, print, and live events. She served as Publisher of People en Español and General Manager of Galavision and MTV Tr3s. Prior to joining Hemisphere, she was co-founder and EVP of CafeMom's MamásLatinas, a bilingual online destination dedicated to entertaining and empowering Latina moms.

    • Vivian Baron

      Founder and Creative Chairwoman

      Band of Insiders

      Vivian Baron

      Founder and Creative Chairwoman
      Band of Insiders

      Vivian

      Vivian Baron—one of Expansión magazine’s 2018 “30 Young Business Promises”—founded Mexico City strategic communications company Band of Insiders in 2011. Her professional experience began as Fashion Week México co-founder and COO; she went on to become Fashion TV Latin America General Producer. She opened her first agency at age 25; work at Circus led to a Cannes PR Lion. Band of Insiders serves a client roster that includes Danone, Avon, L’Oréal, Google, Pernod Ricard, Nestlé, Adidas and Cartier, among other high-profile accounts. Barón holds an MA in Non-Profit Organizations Management from the Autonomous University of Madrid, which recognized her with their 2011 “Social Entrepreneurship” award, chosen from a field of 300 competitors.

    • Ivan Barona

      Head of Business Intelligence

      GBM

      @IvanBarona

      Ivan Barona

      Head of Business Intelligence
      GBM
      @IvanBarona

      Ivan

      Ivan inició su carrera en 2004 en GBM como analista del sector de Vivienda e Infraestructura. Posteriormente, como Estratega de Capitales en el área de análisis, trabajo de cerca con el equipo de analistas económicos y fundamentales para crear una cartera modelo que otorgó rendimientos superiores de 2009 a 2012, con un enfoque en la filosofía de “Value Investing”.
      Encabezando el proyecto de trading en línea en GBM, implementó una estrategia de inversión que vio rendimientos de +60% entre 2012 y 2018, colaboró en la generación de contenido digital con perfil educacional y de valor agregado.
      En estos últimos seis años ha sido testigo, embajador y promotor de la transformación digital dentro de la industria financiera en México.
      Con más de 13 años de experiencia en el sector bursátil, en áreas de capitales, análisis y trading, actualmente encabeza un proyecto de transformación a lo largo de la organización para enfocar la toma de decisiones con base en data.

    • Elizabeth Barrutia

      CEO and Founder

      Baru

      @baruadvertising

      Elizabeth Barrutia

      CEO and Founder
      Baru
      @baruadvertising

      Elizabeth

      Elizabeth is a thought leader in entertainment marketing and media. She founded BARU
      in 2007, envisioning a new approach to reach diverse moviegoers. Today, the agency
      leverages strategic insight, data and technology to drive engagement, tune in, digital
      streaming, downloads and box office attendance.
      With a 20-year career, she is among the very few industry innovators who have the
      insight and experience to help studios bridge the cultural divide.

      Elizabeth has developed campaigns on more than 150 feature films for Walt Disney
      Studios, Universal Pictures, Sony, Paramount, Warner Bros., Focus Features, 20th
      Century Fox, and more.
      She is also a sought-after speaker, having led panels at industry events such as ThinkLA,
      CinemaCon and the ANA Masters of Marketing Conference.
      Prior to founding BARU, Elizabeth held leadership positions at Carat USA and Focus
      Media. Having lived in Spain, Brazil, and Mexico, Elizabeth is fluent in English, Spanish,
      and Portuguese. She is a graduate of the University of California at Berkeley and holds a
      Bachelors of Science in Mass Communications and Latin American Literature.

    • Patrick Becker

      CEO

      TelePay Group.

      Patrick Becker

      CEO
      TelePay Group.

      Patrick

      Patrick was born in Switzerland. He has over 25 years of experience in the payments space. He was Head of international markets with Lufthansa AirPlus, CEO of the first mobile payment scheme paybox (Deutsche Bank), Introduced voucher based Cash payment systems in Europe and LatAm. Today he is CEO of the TelePay group, offering global payment solutions and grouping methods of innovative companies in one offering, including cash, traditional payments and reaching crypto and blockchain security on a multichannel level.

    • Seraj Bharwani

      Chief Strategy Officer

      AcuityAds

      Seraj Bharwani

      Chief Strategy Officer
      AcuityAds

      Seraj

      Seraj Bharwani is the Chief Strategy Officer at AcuityAds and is responsible for consumer insights on cross-screen, digital & social media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.

    • Dana Bonkowski

      ‎SVP, Multicultural Lead

      Starcom

      @starcom_USa

      Dana Bonkowski

      ‎SVP, Multicultural Lead
      Starcom
      @starcom_USa

      Dana

      Dana is a 24-year Starcom veteran. A founding member of Tapestry and Starcom Multicultural, she has experienced first-hand the multicultural impact on mainstream America and knows how to objectively and successfully steer clients forward. Her current role is Multicultural Lead for Starcom, where she advances cultural understanding across the agency and helps new and veteran clients deliver growth through multicultural audiences. Dana has steered several award winning teams and serves as a North American Effie Judge.

    • Darcy Bowe

      SVP, Media Director

      Starcom USA

      @Starcom_USA

      Darcy Bowe

      SVP, Media Director
      Starcom USA
      @Starcom_USA

      Darcy

      I’ve been with Starcom for 14 years. Most of my time has been spent focused on Investment, particularly Television. For the past six years, I have co-lead our Video Center of Excellence, which focuses on Linear Television, Digital, Out of Home, Social and Mobile Video media. My expertise in Video advertising allows me to consult teams internally as well as clients directly regarding the Video media landscape. I work with the Video marketplace to assess trends, identify opportunities and negotiate buys. I’ve specialized in advertising to Kids and have expanded into the Multicultural marketplace over the past year.

    • Chip Bowers

      President

      Marlins

      @chipbowers

      Chip Bowers

      President
      Marlins
      @chipbowers

      Chip

      Chip Bowers is the Miami Marlins' President of Business Operations. During his 5-year tenure as CMO for the Golden State Warriors, the organization was named the SportsBusiness Journal's Sports Team of the Year in 2014 and 2016. As SVP of Corporate Partnerships & Marketing  with the NBA's Orlando Magic, Mr. Bowers orchestrated the sale of naming rights and all founding partnerships associated with the Amway Center. He began his career in MLB with the San Diego Padres. He then spent 8 seasons in various roles with the Seattle Supersonics of the NBA.

    • Margie Bravo

      Multicultural Marketing Manager

      Nestlé

      Margie Bravo

      Multicultural Marketing Manager
      Nestlé

      Margie

      Margie Bravo is a bicultural, bilingual strategic and passionate brand marketer with over 20 years of consumer package goods experience in top companies like Nestle & P&G. Her skills have been develop through leadership on global, category leading brands like Coffee-matte, Nescafe and Nesquik, as well as Nestle business with more entrepreneurial-spirit importing Latino brands like La lechera, Abuelita and Maggi. She has been recognized for strategic thinking, driving accelerate growth and creating sound marketing plans across traditional, digital & social media platforms.

      Margie can provide expertise in all aspects of Brand Management (Brand Positioning, business planning, Brand portfolio and P&L management ), Consumer Insights, Qualitative & Quantitative Research, Hispanic & Multicultural Marketing, Award-winning Advertising Campaigns, Experiential Marketing, CRM Programs & Innovation.

    • Valentin Bueno

      CEO

      Latcom

      Valentin Bueno

      CEO
      Latcom

      Valentin

    • Natalie Bursztyn

      General Marketing Manager

      TOTTO

      @natburs

      Natalie Bursztyn

      General Marketing Manager
      TOTTO
      @natburs

      Natalie

      Natalie oversees global execution of Totto’s marketing strategy across all channels, (retail, wholesale and e-commerce) focusing on different market segments (kids, urban traveler and active traveler).
      She holds a MBA degree from New York University’s Stern School of Business. Prior to receiving her MBA, Natalie directed the strategy, conceptualization, and execution of Totto’s first Flagship Store in Bogota, Colombia, as well as, worked in the development and implementation of the global brand guidelines.
      Totto is a multinational brand that sells bags, accessories and clothing. The company has presence in 52 countries, 600 retail locations and sales of over 14 million units in 2014.

    • José Camargo Sampeiro

      Ecommerce SubDirector

      Best Buy Mexico

      José Camargo Sampeiro

      Ecommerce SubDirector
      Best Buy Mexico

      José

    • Fernanda Campos

      General Manager Mexico

      PHD

      Fernanda Campos

      General Manager Mexico
      PHD

      Fernanda

    • Ricardo Casco

      Global Sales and Integrated Marketing Strategies

      Avis

      @rcasco

      Ricardo Casco

      Global Sales and Integrated Marketing Strategies
      Avis
      @rcasco

      Ricardo

      Ricardo’s oversees AVIS BUDGET GROUP sales efforts to generate and grow business from a diverse portfolio of over 500 international customers across Latin America, EMEA and Asia Pacific. The market segment he leads, include international partnerships, travel management companies, key online and offline agencies, brokers and wholesalers.
      Ricardo earned his MBA with Florida International University. Additionally, he holds a B.S in Mechanical Engineering and various certifications on Integrated Marketing and Social Media Strategies from Northwestern and Yale University.

    • Marie Casimir Fallon

      Director of Media Strategy & Planning

      Comcast

      Marie Casimir Fallon

      Director of Media Strategy & Planning
      Comcast

      Marie

      Marie Casimir Fallon is the Director of Media Strategy & Planning at Comcast Cable Corporation. Marie has over 15 years of experience in media planning and buying across various industries telecommunications, pharmaceuticals, CPG and insurance. She received her Bachelors in Marketing from New York University and an Executive MBA from Villanova University.

    • David Chitel

      CEO / Founder

      NGL Media

      @NGLOriginal

      David Chitel

      CEO / Founder
      NGL Media
      @NGLOriginal

      David

      David Chitel is an industry pioneer in the New Generation Latino (NGL) media and entertainment space. In 2000 he created the first Latino social networking community, iCaramba.com. David also founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences and fielding innovative research studies focused on the NGL audience.

    • Gonzalo Del Fa

      President

      GroupM Multicultural

      Gonzalo Del Fa

      President
      GroupM Multicultural

      Gonzalo

      As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Maxus, MEC, Mediacom, Metavision, Mindshare and Team Arrow. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Gonzalo’s leadership, GroupM Multicultural handles $1B in billings from clients such as Nestle, Unilever, Anheuser Busch, Mars, Target, L'Oréal, General Mills, Subway, Church & Dwight, IKEA, AARP, Kimberly Clark and Bayer.

      Gonzalo first joined the GroupM family in 2003 as Managing Director of MEC Argentina. During his three year tenure he developed a reputation for creative media thinking and activation. In 2006, he moved to New York to launch MEC Bravo and in 2010 he was instrumental in combining all the agencies under the GroupM Multicultural banner. In 2014 Gonzalo was awarded Media Maven of the Year and in 2016 he was nominated for the Crain’s Visionary Award. Gonzalo started his professional career at American Express Argentina and prior to joining GroupM he worked for BBVA, Hachette Filipacchi and Editorial Televisa.

    • Fernando del Rincón

      Periodista y conductor

      CNN en Español

      @soyfdelrincon

      Fernando del Rincón

      Periodista y conductor
      CNN en Español
      @soyfdelrincon

      Fernando

      Fernando del Rincón is the anchor for primetime show Conclusiones and for the newscast Fuentes Confiables. He has covered a broad range of important international news and he has interviewed literary and political icons. In 2006, he was recognized for 20 years of work. In April 2014, Fernando and his show Conclusiones received the ACE award for the Best General TV Program. In 2011 and 2013, he was chosen as best TV news anchor by People en español. Before joining CNN en Español, Del Rincón was the anchor for the newscast “Mega News” of Mega TV.

    • Andrew Delbridge

      President/Chief Strategy & Engagement Officer

      Gallegos United

      @GallegosUnited

      Andrew Delbridge

      President/Chief Strategy & Engagement Officer
      Gallegos United
      @GallegosUnited

      Andrew

      A 20-year veteran of the advertising industry, Andrew led two of Australia/New Zealand’s most progressive and highly awarded agencies as CEO and managing partner. He has held CSO and director of account planning roles with multinational and creative-independents throughout Australia, New Zealand, and the U.S. He served for 10 years as a board member of the 4As Account Planning Group -renamed strategy committee- two of these as Chairman.

    • Janina Delloca-Pawlowski

      Brand Marketing Manager, Multicultural Marketing Lead

      Dunkin' Brands

      Janina Delloca-Pawlowski

      Brand Marketing Manager, Multicultural Marketing Lead
      Dunkin' Brands

      Janina

      Janina Delloca-Pawlowski is the Brand Marketing Manager, Multicultural Marketing Lead at Dunkin’ Brands. Her career began in advertising at Ogilvy & Mather, New York, and continued at Boston agencies such as Arnold Worldwide and Hill Holliday.
      She is a member of the Association of National Advertisers (ANA) Multicultural & Diversity Committee, Alliance for Inclusive & Multicultural Marketing (AIMM), and has been a judge for the ANA Multicultural Excellence Awards and EFFIE Awards for the past several years.
      Janina serves on the Dunkin’ Brands Diversity & Inclusion Steering Committee as well as the Boston Children’s Hospital Latino Advisory Council Milagros Para Niños where she is also the Co-Chair of its Signature Events Committee.
      Janina is originally from Buenos Aires, Argentina. She received her Bachelor of Arts from Villanova University and Master of Science in Integrated Marketing Communication from Northwestern University.

    • Cynthia Dickson

      Associate Director, Multicultural Strategy

      Canvas Worldwide

      @CanvasWorldwide

      Cynthia Dickson

      Associate Director, Multicultural Strategy
      Canvas Worldwide
      @CanvasWorldwide

      Cynthia

      Cynthia fell in love with Multicultural Marketing at Western International Media, managing various high-profile accounts including Buena Vista Pictures, Carl’s Jr., Honda Motors, and Disneyland. Over the next decade, she consulted for various LA-based agencies. She helped Initiative Media win Hyundai's South Regional dealership business. Her regional expertise was insightful for BevMo! and In-Shape Fitness at Palisades Media Group, after supervising General Market Brand Strategy at Horizon Media on the Jack in the Box business.

    • Karina Dobarro

      VP, Managing Director, Multicultural

      Horizon Media

      @horizonmediainc

      Karina Dobarro

      VP, Managing Director, Multicultural
      Horizon Media
      @horizonmediainc

      Karina

      Karina Dobarro is VP, Multicultural & International Brand Strategy at Horizon Media. With over 15 years of experience, Karina joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive marketing strategies for Horizon’s clients.

      She is a member of Horizon's Diversity & Inclusion Council where she facilitates agency events and partnership initiatives to help the advancement of inclusion and diversity efforts within the agency. In 2016, she was recognized for her contributions towards diversity with the Agency Executive Award for Media by Broadcasting & Cable News.

    • Dan Donnelly

      EVP, Managing Director

      Publicis Media Sports

      Dan Donnelly

      EVP, Managing Director
      Publicis Media Sports

      Dan

      Dan leads the Sports division for Publicis Media. This US based assignment includes responsibilities across the full Sports Marketing spectrum, including Strategy, Planning, Rights Acquisition, and Activation.

      Prior to this role, Dan was leading the SPORTS at SMG division for Starcom Mediavest Group, which he launched in 2014.

      Dan joined SMG in 2004, and led the Coca-Cola account. In that role, Dan was EVP, Managing Director, and oversaw all consumer insights, strategic planning, investment & activation, and research & analytics.

      Prior to joining SMG, Dan worked at Busch Media Group, the in-house unit wholly owned by Anheuser-Busch, Inc. In this role, Dan led numerous multi-year and multi-sport negotiations, including NFL, NBA, NHL, MLB, MLS, Nascar, NCAA Basketball and Football, PGA Tour, Olympics, and World Cup Soccer.

    • Chris Dougan

      Genius Sport

      Head of North America Comms

      @GeniusSports

      Chris Dougan

      Genius Sport
      Head of North America Comms
      @GeniusSports

      Chris

    • Alan Duggan

      Regional VP Business Development

      The Americas, ‎Meliá Hotels

      MeliaHotelsInt

      Alan Duggan

      Regional VP Business Development
      The Americas, ‎Meliá Hotels
      MeliaHotelsInt

      Alan

      Alan leads a strong team of professionals in the US, Canada and LATAM responsible for generating revenues for the Global portfolio in all segments and channels with a special
      focus on the Americas.
      Before joining the Melia family Alan had a 32 year career with Marriott International and
      Starwood Hotels & Resorts. Studied Business Administration in the University of Buenos Aires
      and started his career in 1985 in reservations at the Sheraton Buenos Aires Hotel & Convention

    • Yamile Elias

      Director of Business Innovation & Marketing

      Pepsico

      Yamile Elias

      Director of Business Innovation & Marketing
      Pepsico

      Yamile

    • Monica Farji

      Directora de Estrategia

      PHD Worldwide

      @phdworldwide

      Monica Farji

      Directora de Estrategia
      PHD Worldwide
      @phdworldwide

      Monica

      Mónica es una profesional entusiasta, orientada al negocio del cliente. Siempre busca generar situaciones ganar-ganar y construir confianza con clientes y medios a través de colaboración, transparencia y estrategias asertivas.
      Mónica comenzó su carrera en 1997, cuando se unió a Noble / DMB&B / Media Vest como ejecutiva de investigación, en donde tuvo el primer conocimiento del maravilloso mundo de los medios.
      En 1998 tuvo la oportunidad de ingresar a Initiative como ejecutiva de medios, trabajando principalmente para Unilever así como un set de marcas locales e internacionales.
      En 2001 se unió a Havas Media y permanecería ahí un largo periodo, en el cual evolucionó no sólo como ejecutiva de medios sino como estratega.
      En 2010 finalmente decide expandir sus habilidades e ingresa a Starcom, para ocupar una posición regional para la cuenta de Kellogg’s.
      En 2012 decidió explorar esta labor más allá de las fronteras y aumentar su expertisse Regional / Latam en EUA como Estratega y Directora de Servicio al Cliente.
      En 2014 decidió regresar a México y se unió al equipo de estrategia de PHD, con el claro objetivo de desarrollar conocimiento y el pensamiento estratégico en los equipo a través del poder de Source, plataforma estratégica de la agencia.

    • Joe Favorito

      Head of Sports Marketing Content

      Portada

      @joe_fav

      Joe Favorito

      Head of Sports Marketing Content
      Portada
      @joe_fav

      Joe

      Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, and media training. He keeps a blog on the sports marketing and publicity field at joefavorito.com, and is the author of "Sports Publicity". He has been a guest speaker at a host of universities, and he is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News.

    • Elena Feoktistova

      Regional Head of Consumer and Product Marketing LAC

      Mastercard

      @Mastercard

      Elena Feoktistova

      Regional Head of Consumer and Product Marketing LAC
      Mastercard
      @Mastercard

      Elena

      A professional marketer with over 20 years of experience in Unilever, Coca-Cola and Mastercard.

    • Eloisa Garcia

      Relationships Director

      Club Premier, AeroMexico

      aeromexico

      Eloisa Garcia

      Relationships Director
      Club Premier, AeroMexico
      aeromexico

      Eloisa

    • Jan Gerits

      Managing Director of Transformation Latam

      OmniCom

      Jan Gerits

      Managing Director of Transformation Latam
      OmniCom

      Jan

    • Tom Glick

      Chief Commercial & Operating Officer

      City Football Group

      Tom Glick

      Chief Commercial & Operating Officer
      City Football Group

      Tom

      Tom spent the first fourteen years of his career predominantly in baseball. In 2012 Tom joined City Football Group (CFG) where he initially served as both Chief Commercial & Operating Officer for Manchester City FC as well as Managing Director of City Football Marketing and in April 2016 he assumed his current role as Chief Commercial Officer for CFG and Managing Director of City Football Marketing.  While leading fan, brand and revenue growth for CFG and all of its clubs worldwide, he is also responsible for CFG’s business development in China.

    • Daylon Goff

      Director of Multicultural Activations

      The Marketing Arm.

      Daylon Goff

      Director of Multicultural Activations
      The Marketing Arm.

      Daylon

      Daylon Goff is a dynamic, visionary, and principled marketing executive with 15+ years of experience providing key support in all levels of marketing, events, and sports management for various Fortune 500 clients.
      Since joining The Marketing Arm in 2012, Daylon has ascended the ranks to lead the experiential activations for the TMA’s multicultural team in all facets from conception to completion. He’s created and executed Hispanic, African American, Asian, and LGBTQ targeted events for TMA clients such as AT&T, Frito Lay, Bacardi, American Airlines, and State Farm.
      In addition to leading experiential activations, he advises, secures, and manages multicultural talent in conjunction with TMA’s talent department for various brands.
      Prior to joining TMA, Daylon held several roles in sports/event marketing, celebrity/sports management, and the spirits industry for entities such as the CIAA Basketball Tournament, Chris “Ludacris” Bridges, and Proximo Spirits.
      Daylon Goff is a proud graduate of the University of Oklahoma, where he currently sits on a few advisory boards. He is also a member of Kappa Alpha Psi Fraternity Incorporated.

    • Santiago Gomez

      Managing Partner

      Cosme

      Santiago Gomez

      Managing Partner
      Cosme

      Santiago

      Santiago Gomez, was raised in Mexico City and studied economics and business management at Universidad Iberoamericana and Harvard University. As an investment banker for UBS in New York, he advised restaurant groups on acquisitions and expansion strategies in the U.S. and Latin America. During this time he felt that that Mexican cuisine in New York was not representative of the contemporary dishes that Chefs were creating in Mexico’s culinary hotspots. He developed an appreciation for global tastes through time spent in Madrid, Paris, and London, and avidly supports Mexican wines and gastronomy. Alongside his business partner Santiago Perez, Gomez gave birth to Cosme when they both flew to Mexico to recruit and partner with Chef Enrique Olvera. Cosme was named number one best restaurant in New York by The New York Times and is currently ranked number 40 Best Restaurant in the World in San Pellegrino's World’s 50 Best list. Recently he opened ATLA in Noho, a more casual approach to mexican cuisine. Gomez is focused on key customer and corporate relations as well as the expansion of ATLA and Cosme.

    • Catarina Goncalves

      Strategic Planning Director

      Gallegos United

      @GallegosUnited

      Catarina Goncalves

      Strategic Planning Director
      Gallegos United
      @GallegosUnited

      Catarina

      Catarina is a talented Planning Director with over 15 years of experience in consumer research, advertising and marketing. Since joining GALLEGOS United in 2014, Catarina has successfully led the strategy for accounts like CMPB, Comcast, SouthNorte Beer Co., JCPenney and Carnival Cruise Lines.
      Prior to joining GALLEGOS United, Catarina served as Associate Director of Strategic Insights, where she managed strategic planning for clients like Heineken, Cricket Wireless, PNC Bank and Rosetta Stone.

    • Izzy Gonzalez

      Director Cross Platform Sales, US

      CNN en Español

      @cnnee

      Izzy Gonzalez

      Director Cross Platform Sales, US
      CNN en Español
      @cnnee

      Izzy

      Media professional with vast experience in linear, digital and social platforms.

    • Manny Gonzalez

      Senior Director, Multicultural

      Moet Hennessy USA

      Manny Gonzalez

      Senior Director, Multicultural
      Moet Hennessy USA

      Manny

      Manny Gonzalez serves as senior director, multicultural at Moët Hennessy, working with the company’s portfolio of luxury wines and spirits, which includes Hennessy cognac, Moët & Chandon champagne, and Belvedere vodka. He has a dual role: collaborate with the company’s brands in the development of strategies and programming in the African-American, Hispanic, and Asian consumer segments; and manage the company’s multicultural community relations programs. Prior to this position, he served as director, multicultural for the company’s largest brand, Hennessy. Mr. Gonzalez previously served as vice president of the Hispanic division of Hill Holliday, a Boston-based advertising agency. Prior to Hill Holliday, he was a managing consultant with Zyman Group, an Atlanta-based marketing consulting firm. He also worked at Diageo North America, where he managed both general market and multicultural marketing for Johnnie Walker, and has served as brand manager for Miller Genuine Draft. From 1990 to 1998, he worked in newspaper marketing, first in several marketing roles with the San Jose Mercury News and then as marketing manager for Los Angeles-based La Opinión. He received his bachelor’s from Princeton University and his M.B.A. from UCLA.

    • Janet Grynberg

      Head of Content

      Portada

      @grynberg_janet

      Janet Grynberg

      Head of Content
      Portada
      @grynberg_janet

      Janet

      Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

    • Marina Gunther

      Head of Trading

      GroupM Mexico

      @marinagunther

      Marina Gunther

      Head of Trading
      GroupM Mexico
      @marinagunther

      Marina

      Marina started her career at JWT and Starcom, and she later joined Havas Media in 1998, where she managed accounts like Mars and Reckitt Benckiser. 4 years later, she became MD of Havas Media in Monterrey, heading accounts like Cemex, Telcel, HEB, and ITESM. She became General Director of Havas Media (Regions), and 6 new offices in Mexico were opened under her tenure. She joined GroupM in 2017, as General Director of Operations and Trading for Mexico. Winner of 4 Effies and a Latin American Excellence Award.

    • Natalia Gutiérrez

      Category Sales Development Manager Global Foods

      Nestlé

      @nestle

      Natalia Gutiérrez

      Category Sales Development Manager Global Foods
      Nestlé
      @nestle

      Natalia

      Visionary catalyst with a growth mindset who consistently meets, if not exceeds aggressive goals. Known for establishing relationships, empowering others, consumer insights, driving category growth, brand and channel development, and data analysis. Strong knowledge and background in the Hispanic market.

    • Brendan Hannan

      VP of Marketing and Communications

      LA Galaxy

      @brendanhannan

      Brendan Hannan

      VP of Marketing and Communications
      LA Galaxy
      @brendanhannan

      Brendan

      Brendan Hannan is the Vice President of Marketing, Communications and Digital for the LA Galaxy and StubHub Center. Hannan oversees all of the club’s public facing facets including strategic brand marketing, media relations and digital growth and development.

    • Ed Horne

      EVP, Global Partnerships,

      WME | IMG

      Ed Horne

      EVP, Global Partnerships,
      WME | IMG

      Ed

      With more than 25 years of experience as an executive in the sports and entertainment industry, Ed Horne is responsible for managing relationships with major global clients, helping to develop strategic and activation plans for the use of sports and entertainment as a business building platform. Key clients include General Electric, ABI, Marriott, USAA, Kia and Visa among others. Horne spent 15 years at the National Hockey League. Over that time, he was involved in virtually all aspects of the global NHL business, including Sponsorship, Media, Marketing, Licensing, Communications, Fan Development, and Events.
      Some of Horne’s most notable professional moments include helping to negotiate the first ever Super Bowl halftime show sponsorship with Frito Lay, playing a primary role in creating the partnership with the IOC and relevant NOC’s and NGB’s that saw NHL players participating in the Olympic Winter Games, and leading the re-launch of the NHL after a full season work stoppage while realizing revenue of $2.5 billion dollars in the first year back. Horne was also an on-ice referee at the 1988 Olympic Winter Games in Calgary.

    • Rick Horrow

      CEO

      Horrow Sports Ventures

      Rick Horrow

      CEO
      Horrow Sports Ventures

      Rick

      Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects

    • Jason Howarth

      VP Marketing

      Panini America

      sportsmktgguy

      Jason Howarth

      VP Marketing
      Panini America
      sportsmktgguy

      Jason

      With over 20 years of consumer brand experience, Jason is VP, Marketing at Panini America. He is responsible for working with licensors as well as developing Panini marketing, advertising & social campaigns. He has developed marketing, social media, and communications programs, activated sports sponsorships and utilized athletes/spokespersons through various initiatives. Additional experience includes work with the Atlantic 10 Conference, Arena Football League, NASCAR, National Thoroughbred Racing Association and WWE.

    • Cynthia Hudson

      SVP and General Manager, and Hispanic Strategy

      CNN en Español

      @cynthiacnn

      Cynthia Hudson

      SVP and General Manager, and Hispanic Strategy
      CNN en Español
      @cynthiacnn

      Cynthia

      Award-winning Cynthia Hudson led the evolution of CNN en Español in 2010. As VP and general manager, she launched a multi-platform business, revamped the image, and turned the channel into a program-based information network. Before CNN, she fulfilled key roles at SBS, Cosmopolitan, UFC, Telemundo, and Univision. She also created Miami Sands, Promark’s English-language American telenovela. She is a Director on the board of The National Epilepsy Foundation and VP of the University of Miami Alumni Association.

    • Rich Hull

      CEO

      Pongalo

      @Hull_Rich

      Rich Hull

      CEO
      Pongalo
      @Hull_Rich

      Rich

      Rich Hull is the founder and CEO of Pongalo. He has worked with companies such as Disney, Universal, Warner Bros, and Microsoft. He co-authored the award-winning book “Dancing With Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done." He has led the creation of 25+ produced projects, ranging from young-adult movies and studio sequels to award-winning documentaries. Hull serves on the Alumni Board at Vanderbilt University, as Co-Founder of Vanderbilt-in-Hollywood, and on the Board of Paulist Productions.

    • Jorge Inda Meza

      Marketing Director Region West

      Anheuser-Busch

      Jorge Inda Meza

      Marketing Director Region West
      Anheuser-Busch

      Jorge

      Jorge is a marketing executive with over 15 years of experience in CPG and the Beer industry in Europe, Mexico and the USA. As the Anheuser-Busch Marketing Director for the West Region, he has most recently developed and executed sports marketing strategies for Bud Light, Budweiser and Michelob Ultra, in partnership with some of the most iconic professional teams in the NBA, NFL and MLB as well as the Mexican National Soccer Team.

    • Steve James

      Executive Director

      California Milk Processor Board

      Steve James

      Executive Director
      California Milk Processor Board

      Steve

    • Sebastian Jasminoy

      CEO & Founder

      FLUVIP

      Sebastian Jasminoy

      CEO & Founder
      FLUVIP

      Sebastian

      Sebastian is the founder and CEO of FLUVIP, the influencer marketing group with the largest presence in the world. He is considered a pioneer and an expert within the influencer marketing industry.

      Sebastian earned a bachelor's degree in Communication from Universidad Austral in Buenos Aires, Argentina and then went on to begin his professional career as founder of Bullpix, a local media agency in Argentina. He has a strong background creating and developing Internet-scale businesses.

      Since being founded in Bogota, Colombia in 2010, FLUVIP has expanded to New York, Miami, Mexico, Venezuela, Peru, Brazil, and Argentina.

      The FLUVIP Group has, over the last five years, developed social media platforms to grow the influencer and content marketing industry - FLUVIP Influencer Marketing, AdvocatePro, FLUVIPContent, MediaData, and Influtech. Currently, FLUVIP works with over 100,000 influencers who help promote renowned global brands which include Sony, Visa, Apple, and Unilever among others.

    • Rahul Kadavakalu

      Global Marketing & Branding

      Rakuten Inc.

      Rahul Kadavakalu

      Global Marketing & Branding
      Rakuten Inc.

      Rahul

      Rahul is Director of Global Marketing & Branding at Rakuten Inc. He joined in 2016 from Wipro to help build and drive Rakuten’s global brand and marketing agenda. One of his core missions is to position Rakuten as one of the world’s foremost innovative companies by bringing together the pillars of strategy, design and technology. By identifying innovative concepts and best practices that can be applied across multiple markets, Rahul is responsible for strategy and execution of marketing and branding for Rakuten’s extensive global business portfolio. He has been instrumental in negotiating and signing the FC Barcelona partnership and making Rakuten, FCB’s “Global Innovation and Entertainment” partner.

      He has over 16+ years of proven experience across brand management, communications and field marketing in various industries with a focus in IT, Internet Services and Technology sector. Rahul received his Bachelor’s in Commerce from Loyola College, Chennai, India.

    • Desiree Katzenberger

      Associate Media Director

      D Exposito & Partners

      Desiree Katzenberger

      Associate Media Director
      D Exposito & Partners

      Desiree

    • Daniel Keats

      Director Sports and Sponsorships, Consumer Marketing

      Allstate Insurance

      Daniel Keats

      Director Sports and Sponsorships, Consumer Marketing
      Allstate Insurance

      Daniel

      Experienced and creative professional skilled in sports/entertainment experiential marketing and promotion, negotiation, strategic planning, business development, client and account management, property and celebrity management. Since 2011 Dan has been working in Allstate. As a Director Sponsorship Marketing, he’s responsible for managing and directing strategic sponsorship platforms for Allstate:
      - College Football
      - Collegiate Sports
      - Pro Football Platform
      - Branded Entertainment Initiatives

    • Nick Kelly

      Senior Director

      Anheuser-Busch

      Nick Kelly

      Senior Director
      Anheuser-Busch

      Nick

      Nick Kelly is responsible for every sports property at Anheuser-Busch, equating to more than a-quarter billion dollars in sponsorships -inclusive of league, team and venue deals within the NFL, MLB, NHL, NBA, NASCAR, PGA, UFC, soccer and college sports.

      Because of the scope of his responsibilities, Nick was named one of exclusive "Forty under 40" by Sports Business Daily in 2017

      Nick continues to lead a refreshing perspective to A-B’s sports entities to rework, revitalize and position the brewer’s brand sports properties for growth.

      Nick is a graduate of Marshall University.

    • Alexander Klingbeil

      Business Development Director

      Plublicis Media

      @PublicisMedia

      Alexander Klingbeil

      Business Development Director
      Plublicis Media
      @PublicisMedia

      Alexander

      Marketing, media agencies.
      Experience in developing differentiated communication strategies that consider all marketing areas in order to break through the paradigms established by any given category and therefore create a blue ocean for any given brand.
      Questioning the status quo of things and looking for new ways to make a difference has been an enriching professional journey.

    • Chechu Lasheras

      Prisa

      Chechu Lasheras

      Prisa

      Chechu

    • Carlos Leal

      Marketing Director

      Rappi

      @rappicolombia

      Carlos Leal

      Marketing Director
      Rappi
      @rappicolombia

      Carlos

      Bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

    • Jill Leccia

      Senior Marketing Director

      Gatorade Latin America

      @jvleccia

      Jill Leccia

      Senior Marketing Director
      Gatorade Latin America
      @jvleccia

      Jill

    • Sam Lopez

      Associate Director

      Advertising Solutions

      Sam Lopez

      Associate Director
      Advertising Solutions

      Sam

    • Dan Mannix

      President and CEO

      LeadDog Marketing; part of the CSM Global Network

      Dan Mannix

      President and CEO
      LeadDog Marketing; part of the CSM Global Network

      Dan

      Dan Mannix is the President & CEO of LeadDog Marketing Group, a New York City-based integrated, experiential marketing agency that was named the “2016 Best in Sports Event and Experiential Marketing” by SportsBusiness Journal. Dan founded LeadDog 17 years ago, growing it into an agency of 180 make-it-happen, passionate people that is now a part of CSM, a global leader in sport and entertainment.

      LeadDog has developed longstanding relationships with marquee brands including ABC-TV, America’s Cup, Audi, AVON 39, Coca-Cola, Intel, Memorial Sloan Kettering Cancer Center, NFLPA, REI, Reebok, and WWE, built multi-tiered cross-promotional, revenue-generating partnerships, and invested in new business ventures like the sport of extreme pogo, Xpogo.

      A past SportsBusiness Journal Forty Under 40 honoree, Dan has over 20 years of strategic marketing, partnership development, and program activation experience. After starting his career in sports marketing at the Houston Astrodome, Dan moved over to the NBA where he worked on signature events and ran team operations for the launch of the WNBA. Additionally, Dan ran the basketball competition at the Atlanta Olympics.

       

      Dan graduated from the University of Richmond and lives in Brooklyn with his wife, Michelle and son, Jackson.

    • Carlos Martinez

      President

      Fox Networks Group, Latin America

      Carlos Martinez

      President
      Fox Networks Group, Latin America

      Carlos

    • Javier Martinez Morodo

      Director

      GBM Digital

      @JavierMtzMorodo

      Javier Martinez Morodo

      Director
      GBM Digital
      @JavierMtzMorodo

      Javier

      Javier Martínez Morodo is General Director of the Fund Operator and Director of GBM Digital. MBA by the IPADE Business School and a degree in economics from the Universidad Iberoamericana in Mexico City. He began his career at GBM in 2009, his business vision aimed at technology and innovation, led him to create the GBM Digital area. Javier is a leader in the FinTech sector, he participates actively in national and international forums and is recognized as one of the promises of Mexico by Grupo Expansión

    • Karina Masolova

      Contributor at Large

      Portada

      Karina Masolova

      Contributor at Large
      Portada

      Karina

      Business journalist and analyst on marketing, brands, and consumer behavior. Six years of expertise in writing for the consumer products licensing and advertising industries. Graduate of City College CUNY and Brooklyn Law School.

    • César Melgoza

      CEO

      Geoscape

      @cesarmmelgoza

      César Melgoza

      CEO
      Geoscape
      @cesarmmelgoza

      César

      After key roles at Apple and Strategic Mapping, César founded Geoscape, a firm that provides services for an increasingly diverse marketplace. His award-winning master’s thesis “Chicanos in the New Economy” employed advanced statistical analytics that planted the seeds for Geoscape. He served on the board of directors of the USHCC, the advisory board of FIU's MBA program, and he is a board member of Florida State University’s Center for Hispanic Marketing Communication. His experience is drawn upon frequently by leading publications and conferences.

    • Ronald Mendez

      Managing Partner, Multicultural Lead

      MediaCom

      @mediacomcable

      Ronald Mendez

      Managing Partner, Multicultural Lead
      MediaCom
      @mediacomcable

      Ronald

      As Managing Partner, Multicultural Lead of Mediacom Ronald plays a key role in all aspects of
      the multicultural media and marketing efforts across the company’s portfolio of clients. The
      goal of the division is to develop a cohesive strategy that is inclusive of all target segments
      while addressing the nuances between them for clients such as Anheuser-Busch InBev, AARP,
      Bayer, Subway, and Mars to name a few.
      With over 20 years of experience in integrated communications Ronald has developed award
      winning media campaigns for clients such as Procter & Gamble, Kraft Foods, McDonald’s, and
      Heineken USA.
      Ronald is also a member of the 4As HS Education Steering Committee, a group of professionals
      tasked with enhancing programs and providing support to ensure a talent pipeline that is
      skilled and diverse.

    • David Mesas

      VP, Business Development

      Geoscape

      @Geoscape

      David Mesas

      VP, Business Development
      Geoscape
      @Geoscape

      David

      Since joining in 2005, David possesses a deep understanding of Geoscape's databases, systems, and solutions. Prior to joining Geoscape, he worked at Clear Channel Communications (iHeart Radio) designing and executing radio advertising campaigns. Advance Auto Parts, AT&T, Comcast, Chevron, Goya Foods, Mazda, McDonald's, MoneyGram, PepsiCo, and Wendy's are some of the industry leading companies who have achieved successful results working with David. He was born in Miami, FL and is one of three children of Argentinean parents from Mendoza.

    • Jose Manuel Montenegro

      SVP, Group Partner, Multicultural Planning

      UMJ3

      Jose Manuel Montenegro

      SVP, Group Partner, Multicultural Planning
      UMJ3

      Jose Manuel

      José Manuel leads multicultural planning at J3, UM’s dedicated unit for Johnson & Johnson brands. At J3 he is responsible for developing multicultural strategies for brands such as Neutrogena, Aveeno, Listerine, TYLENOL and ZYRTEC. With more than 12 years of experience in the multicultural space, José Manuel has worked across a variety of categories having partnered with clients such as Sprint, MasterCard, Remy Martin, Heineken, TD Bank, Sotheby’s and US Army. He holds a Bachelor’s degree in Industrial Engineering and an MBA, both from the University of Southern California.

    • Francis Morrone

      Architectural historian

      NYU

      @francismorrone

      Francis Morrone

      Architectural historian
      NYU
      @francismorrone

      Francis

      Francis Morrone is an American architectural historian known for his work on the built history of New York City.
      Morrone's essays on architecture have appeared in the Wall Street JournalCity JournalAmerican Arts Quarterly, the New CriterionHumanities, and the New York Times. He was a columnist for the New York Sun for six and a half years. In April 2011, he was named by Travel + Leisure magazine as one of the 13 best tour guides in the world. Morrone was a 2012 recipient of the Arthur Ross Award of the Institute of Classical Architecture and Art, and a 2016 recipient of the Landmarks Lion Award of the Historic Districts Council. He also teaches at NYU and is an authority on Edith Wharton.

    • Parker Morse

      CEO

      H Code Media

      Parker Morse

      CEO
      H Code Media

      Parker

      Parker Morse is the CEO of H Code Media, which he founded in 2015. H Code Media is the leading U.S. Hispanic digital marketing platform helping to connect brands with U.S. Hispanics at scale. According to Comscore, H Code Media is the #1 Authentic U.S. Hispanic entity among top U.S. Hispanic focused companies. Previously, Parker served as Head of Media Revenue at Demand Media (renamed Leaf Group [NYSE: LFGR]), a public digital media company. He has served as chief operating officer of Blue Bite, a mobile marketing company he helped launch, worked in corporate business development and strategy at Warner Brothers and as an analyst at investment banking firm Savvian Advisors (now GCA Savvian). Parker earned his undergraduate degree in economics from the University of Pennsylvania and received his MBA from UCLA’s Anderson School of Management.

    • Vicente Navarro

      VP of Business Development

      AC&M Group

      Vicente Navarro

      VP of Business Development
      AC&M Group

      Vicente

      Vicente has an unrivaled record of 20+ years forming and implementing partnerships in the soccer community and helping companies connect with a multicultural audience. Prior to joining AC&M group, he launched Kelme in the US market and led the Hispanic marketing initiative for Sports Endeavors (SOCCER.COM) for six years. Now as VP of Business Development at AC&M Group, he ensures clients fully maximize their sponsorship and media presence. Vicente is originally from Alicante, Spain but currently, resides in Chapel Hill, NC.

    • Ariela Nerubay

      CMO

      Curacao

      @curacao

      Ariela Nerubay

      CMO
      Curacao
      @curacao

      Ariela

      Award winning marketing executive with a 15+ year career founded in start-ups and entrepreneurial entertainment ventures. A well-rounded marketing professional with advertising agency background and client side know-how. A Hispanic market expert.

    • Michael Neuman

      EVP, Managing Partner

      Scout Sports and Entertainment

      @michaelaneuman

      Michael Neuman

      EVP, Managing Partner
      Scout Sports and Entertainment
      @michaelaneuman

      Michael

      Michael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.

    • Michael Neuman

      EVP, Managing Partner

      Scout Sports and Entertainment

      @michaelaneuman

      Michael Neuman

      EVP, Managing Partner
      Scout Sports and Entertainment
      @michaelaneuman

      Michael

      Michael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Neuman has over 25 years of experience developing sponsorship and marketing partnerships totaling well over US $850 million. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.

    • Sandra Orengo

      VP Sales

      Adsmovil

      Sandra Orengo

      VP Sales
      Adsmovil

      Sandra

      Sandra is VP of Sales for the East Coast at Adsmovil; the largest mobile solutions provider targeting U.S. Hispanics at scale.

      She is an accomplished professional with a dynamic 15+ year career leading high-growth and AdTech companies in the U.S. Recently promoted to VP of Sales for the U.S. Market, Sandra has a proven track record of increasing sales and is a viable player in the Multicultural world. Sandra has strengthened companies, primarily in the Hispanic space, to lead in competitive markets and is known for delivering innovative marketing, digital concepts and strategies for her clients in the Telecom, CPG, Retail, Beauty & Fashion and Auto sectors just to name a few. She has a profound understanding of Hispanics and the landscape thanks to her Latino culture and her extensive experience working on hundreds of campaigns targeting the U.S. Hispanic consumer. “It takes one to no one” is her motto and Sandra is not shy and unwavering when it comes to communicating her passion about the Hispanic space. This motto has been proven accurate in reaching the US Hispanic consumer as it relates to their behaviors and media consumption.

    • Ingrid Otero Smart

      President/CEO

      Casanova Pendrill

      CasanovaMcCann

      Ingrid Otero Smart

      President/CEO
      Casanova Pendrill
      CasanovaMcCann

      Ingrid

    • Stephen Paez

      SVP, Director Multicultural Lead

      Spark Foundry

      @SparkFoundryWW

      Stephen Paez

      SVP, Director Multicultural Lead
      Spark Foundry
      @SparkFoundryWW

      Stephen

      Advertising Executive with proactive experience aligning corporate strategies with both
      traditional and digital marketing initiatives and always eager for a challenge.

    • Felix Palau

      VP, Marketing

      Heineken

      @heineken_us

      Felix Palau

      VP, Marketing
      Heineken
      @heineken_us

      Felix

      Felix Palau serves as Vice President for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Palau is credited for leading efforts that resulted in a turnaround for the brand, and is currently focused on expanding the Tecate franchise nationally – overseesing all marketing activity for Tecate which has seen record growth, while achieving cultural relevance through its successful “Born Bold” campaign.

      Prior to his current role, Felix was the Heineken® brand manager in the Americas Regional Marketing team for two years. He joined HEINEKEN in 2009 from Cuauhtemoc Moctezuma, Mexico, with the acquisition of FEMSA’s beer business. Felix held various positions in Brand Management and Planning during his 14 years with CM.

    • Michael Pallad

      President

      Undertone

      @AccessUndertone

      Michael Pallad

      President
      Undertone
      @AccessUndertone

      Michael

      Mike Pallad is President of Undertone & is responsible for the day-to-day operations & setting the strategic direction for the company.
      Mike joined Undertone from Apple, Inc., where he held key sales management roles for Apple Music & iAd. He previously held executive-level positions at Cumulus Media & Citadel Broadcasting, overseeing national & network sales.
      Mike holds a bachelor’s degree from Arizona State University & resides in New York City with his wife & son.

    • Maria Lucia Parra

      President and Senior Researcher

      Ingenium Research

      Maria Lucia Parra

      President and Senior Researcher
      Ingenium Research

      Maria Lucia

      Maria is the founder and President of Ingenium Research Boutique, Inc.

      Maria has 20 years of experience in both qualitative and quantitative marketing research.  She has conducted a wide variety of  projects including advertising testing, concept testing, brand stretch, market opportunity assessment, product testing, attitudes and usage, and label testing. 

      After completing her studies, Maria joined CJS Investigaciones de Mercado, a marketing research firm, in Bogota, Colombia, as a Project Assistant. Moving up through the ranks, she later became a Project Director.  Her primary role was to lead projects with clients such as Procter & Gamble, Frito-Lay, Clorox, Nestlé, British American Tobacco, and Diageo, in Colombia, Mexico, Ecuador, Peru, and Venezuela.

      Following her long career with CJS Investigaciones de Mercado, Maria moved to the U.S. where she worked at LaVERDAD Marketing & Media. In this role, Maria organized the marketing research department from scratch, developing templates, budgeting tools, and processes, as well as creating the recruiting department. She was also in charge of training and developing company employees in market research and moderation.

      Maria continued her career at Cheskin Added Value as a Research Manager for their Multicultural group.  Her primary role was to lead and execute qualitative research projects among Hispanics for clients such as Discovery en Espanol, Nestle, Blue Cross Blue Shield and Wells Fargo among others.

      In 2010 Maria started Ingenium Research, where she has had the opportunity to help various Fortune 500 companies understand Total Market audiences.  She currently serves clients that represent a wide variety of industries such as CPG, financial services, entertainment, communications, health insurance, packaging, etc. in the U.S. and in Latin America (including Brazil).

    • Steve Pastorino

      Vice President, Corporate Partnerships

      Las Vegas Lights FC

      @stevepastorino

      Steve Pastorino

      Vice President, Corporate Partnerships
      Las Vegas Lights FC
      @stevepastorino

      Steve

      Born in Caracas, Steve has combined a passion for sports business and innovation in executive roles in baseball, soccer, skiing and Olympic team handball. Currently at Las Vegas Lights FC, his recent partnerships with Zappos, Plaza Hotel & Casino, NuWu Cannabis Marketplace and others, led SI.com to call the expansion United Soccer League side, "The Most Interesting Team in America."
      One of only a select group of individuals who have launched three expansion soccer teams (Chicago Fire, Real Salt Lake, Lights FC) since 1998, Steve is uniquely positioned to address the rise of USL, MLS and soccer in general in the USA.

    • Jon Patricof

      President

      New York City Football Club

      @NYCFC

      Jon Patricof

      President
      New York City Football Club
      @NYCFC

      Jon

      Jon Patricof is President of New York City Football Club, the newest professional soccer team in the New York City area and the first Major League Soccer (MLS) Club to play within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC plays its home games at Yankee Stadium, which is also home to minority owner, the New York Yankees.

    • Nelson Peña

      Vice President

      Latcom

      @latcom_ooh

      Nelson Peña

      Vice President
      Latcom
      @latcom_ooh

      Nelson

      Nelson Peña, Latcom Vice President for the United States with a focus on the Hispanic market.
      Nelson has more than 12 years of experience in developing new business, sponsorships, events and advertising sales for the Hispanic market.
      He worked in companies such as NBC UNIVERSAL, XOMAD, MTV NETWORKS, MAJOR LEAGUE BASEBALL, and YAK PAK INC., among others.
      With his support, we will strengthen our presence in the United States and the development of global accounts. Based in New York, Nelson will cover US Hispanic strategic markets such as Los Angeles, Miami and Chicago.
      Nelson holds a bachelor´s degree in Finance and an MBA from Fordham University.

    • Carlos Perez

      CEO

      La Liga USA

      Carlos Perez

      CEO
      La Liga USA

      Carlos

      Perez was born in Malaga, Spain and has been active in the sports world for more than 15 years. Since December 2016, Perez leads Spains’s top soccer league La Liga’s expansion in the U.S. Previously Perez was CEO of la Liga team  Malaga CF. He also held leadership positions at New York Cosmos. Perez earned his MBA  at the University of Malaga. Additionally, he holds two masters degrees in Sports Business; One from the University of Malaga and another one from Michigan State University.

    • Eduardo Perez

      Partner

      PM3

      Eduardo Perez

      Partner
      PM3

      Eduardo

      Eduardo Pérez is a founding Partner of PM3. Eduardo, along with a business partner launched PM Publicidad (now PM3) in 2003 and has led the Hispanic marketing and advertising agency’s growth from scratch to being one of the top 20 Hispanic advertising agencies in the U.S.

      Eduardo’s professional background prior to starting PM Publicidad was primarily on the client side, mostly with Astral Group (now Fluidra), a Barcelona-based multinational. He has served on the Board of Directors of several non-profits, as well as on the Board of Atlanta Advertising Club and the Orange County Ad Federation. Currently Eduardo is on the Advisory Board of the Florida State University College of Communications and Information as well as the Advisory Board of the FSU Center for Hispanic Marketing.

      Eduardo is a frequent speaker at conferences and events on the subject of the U.S. Hispanic segment and marketing to them, and was a regional and finals judge for the 2013 and 2014 Effie Awards.

      Eduardo’s parents settled from Spain to Jacksonville, Florida where he grew up. He was educated at The Florida State University where he earned degrees in International Affairs and Political Science. A former professional road cyclist, Eduardo remains active in sports as a competitive polo player and captain of PM3’s championship winning 7 v. 7 soccer team.

    • Teylez Perez

      Vice President of Marketing and Advertising

      Pantaya, Lionsgate

      @StreamPantaya

      Teylez Perez

      Vice President of Marketing and Advertising
      Pantaya, Lionsgate
      @StreamPantaya

      Teylez

      Teylez Perez is the former vice president of Marketing and Advertising at Curacao and recently joined Pantaya – Lionsgate (a Spanish-language video streaming service) as senior vice president of marketing.

    • Nelson Pinero

      Senior Partner, Senior Digital Director

      GroupM Multicultural

      Nelson Pinero

      Senior Partner, Senior Digital Director
      GroupM Multicultural

      Nelson

      Nelson began his career in marketing and advertising at DMB&B(Starcom Mediavest) where he gravitated towards technology based accounts (TheStreet.com and Epic Games). From there, he moved to Dentsu where he managed media planning for Canon Digital Cameras and Computer Solutions for over 3 years. He moved onto his longest period, working on Sprint at Mindshare, where he joined the digital team to lead geo-targeted and behavioral targeting and as well as early adoption of programmatic solutions.

      He diversified his experience to include work at agencies that addressed multiple cultures (Japanese, Chinese, Korean, Russian, and African American).

      He joined MEC in December 2014 to provide key clients and agency teams target relevant opportunities within several categories/accounts including retail (IKEA), QSR (KFC), and travel (Marriott).

      Nelson Pinero continues his a passion for finding culturally nuanced digital solutions that enhance message delivery among multicultural audiences. His new role as Multicultural Digital Director at GroupM will assist negotiations with key digital partners within programmatic, video, social and search.

    • Tiago Pinto

      Global Marketing Director

      Gatorade

      @Gatorade

      Tiago Pinto

      Global Marketing Director
      Gatorade
      @Gatorade

      Tiago

      Tiago oversees business for the Gatorade Brand in Latin America. Working closely with Gatorade HQ in Chicago to define the global brand and business strategy, he manages the product portfolio and innovation pipeline in markets across the region. Prior to Gatorade, Tiago ran business for Pepsico's four Brazilian hydration brands. He joined Pepsico from Nike, where he ran marketing for Latin America from 2005-2011. He has headed up World-Cup campaigns and the Nike 600K Challenge SP-Rio relay road race.

    • Julian Porras

      CEO

      Omnicom

      @omnicom

      Julian Porras

      CEO
      Omnicom
      @omnicom

      Julian

      Julian joined Omnicom Media Group as Latin America’s CEO in 2010. Omnicom Media Group is the media services division of Omnicom Group Inc. It includes the full-service media networks OMD Worldwide, PHD Worldwide, and Hearts & Science. Omnicom Media Group operates a data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen, Novus, Optimum Sports/Fuse, Outdoor Media Group, Content Collective, and direct response agency Pathway.

    • Brian Quarles

      SVP of Creative

      rEvolution

      Brian Quarles

      SVP of Creative
      rEvolution

      Brian

    • David Queamante

      SVP, Media Director

      UM Worldwide

      @UMWorldwide

      David Queamante

      SVP, Media Director
      UM Worldwide
      @UMWorldwide

      David

      David is a lifelong fan of great advertising and an award-winning media leader. His experience spans top categories and blue-chip brands including FCA, Garnier and Burger King. He built his reputation around insightful thinking blended with analytics, and enjoys creating tools when none exist.

    • Isabel Rafferty

      CEO

      Mobvious

      Isabel Rafferty

      CEO
      Mobvious

      Isabel

      Isabel Rafferty Zavala is a mobile marketing pioneer who’s recognized in her industry for her
      avant-garde approach and success in digital marketing and sales. As an innovative trailblazer of
      online marketing Isabel’s seasoned expertise have been sought after by Fortune 500
      companies for over a decade. Moreover, Isabel’s intuitive ability to identify market trends,
      comprehend consumer behavior and formulate strategies that harness unprecedented results
      has been the fortune and foundation to expedited business growth and expansion.
      After obtaining her B.A. in Business and Marketing from California State University San Marcos,
      Isabel began her career as an Account Executive with a determined goal to strategize marketing
      solutions that would maximize business opportunities. Her creativity and curiosity led her to
      tactically develop and proof techniques that would raise the bar on marketing conversion rates.
      Isabel went on to assist well known television stations and multi-national corporations to boost
      their digital presence and substantially raise their online revenue. She has counseled
      advertising agencies and Fortune 500 companies on penetrating the Hispanic market, trained
      sales and marketing executives on the best practices for obtaining organic and sustainable
      results and has devised groundbreaking multi-platform campaigns.
      Isabel has diligently covered every aspect of launching and sustaining a prominent digital space
      including sourcing, pitching, negotiating, managing interactive advertising revenue and
      maintaining strategic relationships.
      Isabel’s depth of knowledge and extensive experience is unmatched and has lead to her
      conducting many seminars as an expert in her field. In 2012 her substantiated track recorded
      led her to be entrusted by AdsMovil to lead the opening of their Los Angeles, New York and
      Chicago offices. Isabel as always exceeded expectations and rose their annual sales from zero
      to a staggering ten million dollars.
      Presently, Isabel is the CEO and founder of Mobvious Media, a global media company with the
      objective of reaching US Hispanic and African American audiences via mobile advertising. In
      2017 Mobvious was acquired by PRISA, one of the world’s largest Hispanic media companies.
      On a personal note, Isabel Rafferty Zavala a bilingual Spanish and English speaker who was
      born in Mexico but currently resides in San Diego CA with her family. As a mother to three
      handsome boys, Isabel finds time to take on social activities in order to demonstrate to her
      children the importance of volunteering for their community. Isabel also enjoys dabbling in real-
      estate and renovated beautiful homes for resale.

    • Cathy Reyes

      VP Programming

      CNN en Español

      Cathy Reyes

      VP Programming
      CNN en Español

      Cathy

    • Melissa Rodriguez

      CEO & Founder

      Mel Rodriguez & Co

      Melissa Rodriguez

      CEO & Founder
      Mel Rodriguez & Co

      Melissa

      Melissa is the walking example of what she aims to help companies achieve. She not only believes
      ferociously in the importance of getting at the forefront of this quickly growing audience, she is a part of
      it.

      Her parents of Dominican and Puerto Rican descents migrated to Boston, where she later obtained her
      BBA. After working in marketing for Telemundo she took on a role as a risk consultant at Ernst & Young,
      working with dozens of Fortune 500 companies over six years.
      Prior to founding this company, Melissa started a digital marketing agency focused on consulting clients
      of all industries on social media strategy, content production, and social management. Melissa is now on
      a mission to help companies truly understand and connect with the female U.S. Hispanic consumer.

    • Pedro Rodriguez

      Director, Social Strategy and Influence, and Co-Lead Multicultural Social Strategy Social

      Horizon Media

      Pedro Rodriguez

      Director, Social Strategy and Influence, and Co-Lead Multicultural Social Strategy Social
      Horizon Media

      Pedro

      Pedro is Director, Social Strategy and Influence as well as Co-Lead, Multicultural Social Media Practice at Horizon Media, Inc. in addition to being a contributing blogger at the HuffingtonPost, focused on emerging social and digital trends. He is a 2015 Direct Marketing News 40 Under 40 Award Recipient and FOLIO Magazine Marketer of the Year Winner. As Director of Integrated Marketing at People en Español (Time Inc.) he led award-winning marketing and branding campaigns. During his time as a member of the Digital Innovation Group at Cohn & Wolfe (WPP) he worked across consumer, healthcare, corporate and technology clients creating social and digital media communication strategies. Pedro's branding and marketing experience includes roles at HBO’s New York International Latino Film Festival and Ocean Drive Español (Niche Media Holdings LLC). Pedro is also part of OUT in Tech and a supporter of God's Love We Deliver in NYC.

    • Pedro Rodriguez

      VP, Business Growth Digital Marketing & Transformation

      Horizon Media Inc.

      @horizonmedia @plrodriguez

      Pedro Rodriguez

      VP, Business Growth Digital Marketing & Transformation
      Horizon Media Inc.
      @horizonmedia @plrodriguez

      Pedro

      Pedro is Vice President, Business Growth, Digital Marketing & Transformation at Horizon Media Inc. He is charged with the strategic development of plans and programs for growing digital business at Horizon Media, co-leading the Multicultural Social Media Practice, as well as overseeing Partnerships & Special Projects including the Voice Offering.
      His professional recognitions include being named a 2015 Direct Marketing News 40 Under 40 Award Recipient and Winner of FOLIO Magazine Marketer of the Year Award when he was Director of Integrated Marketing at People en Español (Time Inc.), bringing to life integrated marketing and branding campaigns.

    • Jessica Roman

      VP, Media Director

      Publicis Groupe

      @publicisgroupe

      Jessica Roman

      VP, Media Director
      Publicis Groupe
      @publicisgroupe

      Jessica

      Currently VP, Media Director - PMX, she works to leverage Multicultural investments. Previously, Jessica spent 5 years overseeing all Multicultural investments at Walmart. Before that, Jessica was VP on the Kraft team at MediaVest. There, she co-led the Big Bet initiative, in which Kraft significantly increased its Hispanic media spend. In addition, she was integral in initiatives such as Oreo’s Cuenta Cuentos, Ritz Gustazos del Sabor and Single’s Discover the Truth, and was recognized with the AHAA award for best use of radio, for Kraft’s MIO innovation plan.

    • Adolfo Romero

      Director of International Events

      at Major League Soccer/Soccer United Marketing

      Adolfo Romero

      Director of International Events
      at Major League Soccer/Soccer United Marketing

      Adolfo

      Adolfo Romero serves as Director of International Events at Major League Soccer/Soccer United Marketing. Romero leads and oversees placement of MLS/SUM International matches with NFL/MLS host venues across the US. Under his role he also manages all areas of game day revenues including sales and marketing for the CONCACAF GOLD CUP and Mexico National Team US Tour games. He also served as the lead for all host marketing of the 2016 Copa America Centenario.
      Prior to MLS Romero oversaw Global Sponsorships for Herbalife including the management and execution of more than 200 international sponsorship relationships including Cristiano Ronaldo, LA Galaxy, Flamengo, Special Olympics World Games, Pumas and Olympic Committees in Costa Rica, Italy and Vietnam. Romero led the globalization of the LA Galaxy relationship for Herbalife which included international and national tours in the US, Mexico, Peru, Ecuador, Costa Rica, Philippines and Australia.
      Romero’s 13 year career in sports has also included sales and marketing roles with Chivas USA and the Los Angeles Angels where he interned after attending Cal State Fullerton.
      Romero was born in Mexico, grew up in Orange County, California, and currently resides in New York.

    • Marta Ruíz

      CEO

      Publicis Media México

      Marta Ruíz

      CEO
      Publicis Media México

      Marta

    • Benno Ruwe

      Head of Partnerships

      FC Bayern Munich

      Benno Ruwe

      Head of Partnerships
      FC Bayern Munich

      Benno

      Benno Ruwe joined FC Bayern Munich in October 2010 as Key Account Manager responsible for several partners of FC Bayern including Allianz SE, Paulaner, Siemens and Yingli amongst others. In his role he also worked on projects like the UEFA Champions League Final in Munich in 2012 and FC Bayern’s first pre-season summer tour to China in 2012.

      In April 2014 Mr. Ruwe took the role of Senior Project Manager at FC Bayern’s new office in New York and got promoted to Head of Partnerships in October 2016. In his current role he is responsible for developing partnerships with new and existing partners as well as executing events and marketing initiatives helping to raise the brand awareness of the club in the US & the Americas.

      Prior to joining FC Bayern Munich, Mr. Ruwe worked five years at a sports marketing agency in Munich working with clients like Allianz and FIFA.

      Benno Ruwe studied Sports-Economics at the University of Bayreuth, Germany.

    • Juan Saldívar

      Founder and CEO

      SWS

      @juan_saldivar

      Juan Saldívar

      Founder and CEO
      SWS
      @juan_saldivar

      Juan

      Juan is the founder and CEO of SWS., a leading advisory firm that provides critical counsel to clients in the marketing, media, entertainment, talent and technology space. Juan also is a partner of RiseCapital, a leading emerging market venture capital fund – based out of San Francisco - targeting companies in the internet enabled and consumer ecosystem.

      Juan boasts over 25 years’ experience in the media, marketing, technology, venture investment, consulting and e-commerce industries. Also, Juan has actively participated in the Founding or development of leading interactive platforms in Mexico, the US and Germany.

      Throughout his career, Juan Saldívar has directed start-up companies and has founded others. Between 1998 and 2001, he turned Submarino.com.mx (1998-2001) into Mexico’s leading e-commerce company. Prior to that, between 1994 and 1997, Juan was the driving force behind the re-launch of the Plaza y Janés Publishing House (Editorial Plaza y Janés), in Mexico, which is now part of the Random House Mondadori group. More recently, Juan cofounded The Pool, a Start-Up incubator hub, the Mexican eCommerce Association (AMVO) and has multiple investments in tech and consumer product new businesses: ComparaOnline, Ingredienta, MarcoPolo, DarkRoom, Travesías Media, Gaia Design.

      In addition to his entrepreneurial experience, Juan has had the chance to work in two of the world’s most successful publishing and entertainment companies: the Bertelsmann Group in Germany, where he began working in the consulting department and then became head of the company’s publishing house in Mexico. Subsequently, from 2001 through to 2011, Juan was the director of Televisa Interactive Media, and was therefore responsible for the interactive media strategies and operations of the most important mass media corporation in the Hispanic world: Grupo Televisa.

      Other notable positions occupied by Juan Saldivar include his role as a Senior Associate within the ADP-Mercer Management Consulting firm, where he specialized in business turnarounds and financial restructuring.

      Juan was also a consultant for the Ministries of Finance and Agriculture of the Mexican Government. In addition to his work as a professional, Juan Saldívar has also served as president of the Interactive Advertising Bureau México; board member of companies and associations such as Entravision (EVC) Quarksoft, Mexis, CICOM (An association constituted by all of the marketing agencies in Mexico) Ejido La Selva, Recórcholis, Ambulante, EPIC-ITAM , Save the Children and Dupuis, and the Advisory Board of Endeavor Mexico and Naranya.

      Juan holds a B.A. in economics awarded by the ITAM and an MBA from the IESE Business School in Barcelona, Spain.

    • Marcelo Salinas

      Account Director

      The Marketing Arm

      Marcelo Salinas

      Account Director
      The Marketing Arm

      Marcelo

      Marcelo Salinas joined The Marketing Arm in June 2013 as the Account Director responsible for the strategy and execution of AT&T Hispanic Sponsorships portfolio, which includes sports, entertainment and community. In his role, Marcelo worked on projects like the Mexican National Team US Tour, Golden Boy promotions, and several top-Hispanic artist and celebrities. He has played an important role helping the AT&T engage and connect with the Hispanic consumer, drive traffic to retail, and ultimately increase its net customer count.

      In January 2015 Mr. Salinas was promoted to Group Account Director. In his current role, he continues to lead the efforts with AT&T’s Hispanic sponsorship portfolio and help drive the implementation of the Total Market & Segments approach across the agency’s existing and new clients.

      Prior to joining The Marketing Arm, Mr. Salinas worked four years at Heineken USA. He was responsible for the development of Heineken USA regional marketing strategy for Southern California.

      Marcelo Salinas studied International Marketing at the University of Monterrey, Mexico.

    • Juan Carlos Samper

      CEO

      We Are Content

      @jcsamperp

      Juan Carlos Samper

      CEO
      We Are Content
      @jcsamperp

      Juan Carlos

      Juan Carlos has worked in the last 19 years in the development of digital marketing in the Andean region, Central America and the Caribbean.

      He has founded 8 companies among which I NETWORK (now www.vix.com), NETBANGERS and now WE ARE CONTENT stand out. He is the founder of the IAB in Colombia (www.iabcolombia.com).

      He has been a professor, columnist, lecturer, member of boards of directors and jury of the main universities, magazines and digital events in the region.

      Today, Juan Carlos leads WeAreContent, the first self-managed content platform for the Hispanic market.

    • José María Sanabría

      CEO

      GroupM Latin America

      @groupmworldwide

      José María Sanabría

      CEO
      GroupM Latin America
      @groupmworldwide

      José María

      José María has been CEO of GroupM Latam since 2015. He had been CEO at GroupM Spain since 2010. Previously, he had been Chief Information Officer at Havas Spain, General Manager at MPG Madrid and also at MPG Iberia. He has participated in management, marketing and executive development programs in Wharton, Stanford, and Insead. He has been member of the Board of “Autocontrol de la Publicidad” (Advertising Self-Regulation Association in Spain) and of the Control Board of Kantar Media (TV audiometry).

    • Isabella Sánchez

      VP, Media Integration

      Zubi

      @zubiadvertising

      Isabella Sánchez

      VP, Media Integration
      Zubi
      @zubiadvertising

      Isabella

      As Vice President of Media Integration, Isabella leads all integrated media for Zubi Advertising.
      With over 25 years of experience, she is considered one of the most influential and powerful media professionals in the Hispanic market.
      She currently serves as Treasurer of The Association of Hispanic Advertising Agencies (formerly AHAA). She also serves on the advisory board for Texas Tech University’s Institute for Hispanic and International Communications.

    • John Sandoval

      Senior Brand and Latino Marketing Manager

      Intuit

      @intuit

      John Sandoval

      Senior Brand and Latino Marketing Manager
      Intuit
      @intuit

      John

      John is Senior Brand and Latino Marketing manager at Intuit where he is responsible for the TurboTax brand and leads marketing strategy and tactics for the Latino market in the US. Prior to Intuit, John was founding partner of Orange USA, a boutique marketing agency growing client brands through the use of the latest marketing strategies and tactics. Prior to Orange USA, he worked at Square focusing on the growth of their Square en Espanol product offering and as a Brand Manager with Procter and Gamble.

    • Susan Schiekofer

      Chief Digital Investment Officer

      GroupM

      @GroupMWorldwide

      Susan Schiekofer

      Chief Digital Investment Officer
      GroupM
      @GroupMWorldwide

      Susan

      Susan Schiekofer is the Chief Digital Investment Officer for GroupM North America.  She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence.
      Schiekofer has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather. In 2010, Schiekofer joined MEC to head up the AT&T digital business. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video.

    • Xavier Serbiá

      CNN en Español

      Xavier Serbiá

      CNN en Español

      Xavier

    • Xavier Serbia

      Economista y Conductor

      CNN en Español

      @xavierserbia

      Xavier Serbia

      Economista y Conductor
      CNN en Español
      @xavierserbia

      Xavier

      Xavier Serbia hosts CNN Dinero, the CNN en Español program delivering business news in a simple, intelligent and well-informed manner. Author of “La Riqueza en Cuatro Pisos” and “Pregúntale a Xavier”. He has led financial segments for the show Sábado Gigante, and he presented and wrote the series “El Camino al Triunfo”. He was a regular columnist for Yahoo Finance en Español and newspapers El Nuevo Día in Puerto Rico, and La Prensa in New York. He teaches finance at universities, private companies and institutions in Puerto Rico, U.S. and LatAm.

    • Jay Sharman

      CEO

      TeamWorks Media

      Jay Sharman

      CEO
      TeamWorks Media

      Jay

      Jay Sharman founded TeamWorks Media, a purpose-driven marketing company, in 2000 and has served as CEO since 2006. TeamWorks helps clients combine purpose and profit by creating innovative marketing strategies and implementing content-centric campaigns that authentically connect with relevant audiences. Sharman proudly leads a team of content strategists, award-winning storytellers, social media experts and strategic marketers to inspire clients to achieve extraordinary results by harnessing their expertise in a niche media world.

      In 2017, Sharman led the launch of La Vida Baseball, a Latino baseball digital media company serving up daily lifestyle content to the U.S. Latino audience. The joint venture with the National Baseball Hall of Fame has become the fastest growing Latino baseball digital media company in the world and reached 13 million fans in its fifth month (July, 2017). The platform is designed as social media-first approach to combine historical context with a unique passionate lens to MLB.

      TeamWorks Media has produced large scale digital media properties for the Big Ten Conference, BTN, Bank of America Chicago Marathon, National Baseball Hall of Fame, World Golf Hall of Fame as well as award-winning long form content work for ESPN, MLB, and PBS and experiential marketing for Northwestern University and Tulane University.

      Jay speaks regularly on helping clients transform their business in to the mindset of a media publisher. He has recently spoken at the American Marketing Association (AMA) Higher Ed Conference, AMA Non-Profit Conference, International Tennis Hall of Fame Board of Governors and Intercollegiate Tennis Association Annual Meeting.

      Prior to founding Chicago-based TeamWorks in 2000, Jay honed his storytelling skills as a television producer for FOX Sports Net where he earned a 1998 Emmy Award. He is a 1995 graduate of Northwestern University and the proud father of three girls – Eva, Janel and Nora – and lives in Lake Bluff, Illinois.

    • Peter P. Snitzer Jr.

      Founder and Managing Director

      Conffianz

      Peter P. Snitzer Jr.

      Founder and Managing Director
      Conffianz

      Peter P.

      Peter P. Snitzer Jr. is the Founder and Managing Director of Conffianz, a rapidly growing CPG beauty company that caters to the US Hispanic Market. Glamour Magazine and Beauty Inc. recently named him a “futurist” and recognized Conffianz as the #2 most up and coming multicultural beauty brand to watch. Conffianz products can be found online and in select mass retailers such as Wal-Mart. Outside the office you may find Mr. Snitzer diving with great white sharks off the southern tip of Africa, summiting Mount Kilimanjaro, on a church mission trip in Costa Rica or Haiti, or chasing his 5 young children around the yard with his wife.

    • Joshua Solomon

      Principal

      Business of Sports School

      Joshua Solomon

      Principal
      Business of Sports School

      Joshua

      Joshua Solomon is the founding principal of Business of Sports School (BOSS), a public Career & Technical Education high school in Manhattan which opened in September 2009 and is now one of New York’s most innovative industry-facing schools, partnering with sports industry leagues and companies. He has been a teacher and administrator in the Department of Education for the past eighteen years. Prior to entering the New York school system, he worked in investment banking at Chase Manhattan Bank. Dr. Solomon serves as a board member of the Japan Society, Columbia University Teachers College, and is on the New York Council of the Brady Center for Gun Safety. He received his BA and MBA from Harvard University and his EdD from Columbia University Teachers College, writing his dissertation on the training of urban principals.

    • Ana Lucía Soto

      National Media Manager

      JC Penney

      @aniblue

      Ana Lucía Soto

      National Media Manager
      JC Penney
      @aniblue

      Ana Lucía

      Ana Lucía is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

    • Ben Spoont

      Founder & CEO

      Team Misfits

      @benspoont

      Ben Spoont

      Founder & CEO
      Team Misfits
      @benspoont

      Ben

      Ben is the Co-Founder and CEO of Misfits Gaming (League of Legends) & Florida Mayhem (Overwatch League)

    • Rachel Strauss-Muñiz

      Room 28

      Comedy

      Rachel Strauss-Muñiz

      Room 28
      Comedy

      Rachel

      A Brooklyn Native of both Dominican and Jewish-American heritage, Rachel “La Loca” Strauss-Muniz, the JewMinicana is a comedic actress with an arsenal of characters, voices, accents and realness.

      Rachel’s admitted obsession with game shows has landed her as a contestant on “The Price is Right” and “The Newlywed Game”. Rachel has also had television appearances on The Late Show with David Letterman Show, Nuvo TV’s, “Latino 101” and has starred in documentaries such as HBO Latino’s “Habla Ya!” and “The Bigger the Hoop” (Latino Flavored Productions). She also served as a part-time commentator on MTV’s “FNMTV” video review program. Rachel also has experience on the airwaves. For four years Rachel La Loca was a part of the Internet radio craze on Urban Latino Radio. She has completed multi-episodic web series’ such as “The Work Jerks " and “Ungirly”. She has collaborated with Univision’s “Flama” channel on viral hits like “Latino Field Studies” “Dominican Uber”, “Puerto Ricans Vs Dominicans” “Abuela BnB” and “Dominican Juicing”.

    • Caio Street

      Vice President, Integrated Marketing

      PM3

      Caio Street

      Vice President, Integrated Marketing
      PM3

      Caio

      Caio Street has more than ten years of experience leading integrated digital
      marketing strategy and communications that build impactful brands, create
      user engagement, and increase ROI. MBA and MFA educated, Caio
      understands how Commerce, Culture, and Technology enables businesses to
      flourish. He has worked with such innovative brands as FOX Entertainment
      and FX Network, AMEX, CreativeLive, and Hill’s Pet Nutrition. At PM3, Caio is
      responsible for enterprise-wide digital strategy integration and execution
      including business leadership, technology delivery for digital common
      components, user experience/user interface design standards and
      implementation, and digital governance.

    • Court Stroud

      Managing Director

      Cledor Group

      Court Stroud

      Managing Director
      Cledor Group

      Court

      Court Stroud is a writer and a longtime media executive who has worked for Univision, Telemundo, Azteca America, and several digital startups. He is founder and managing partner of the Cledor Group, a boutique consulting practice focused on entertainment and storytelling. Stroud holds degrees from UT-Austin and an MBA from the Harvard Business School. He co-created an IAB-certified class in the fundamentals of digital ad sales which will be taught in LA, NY and other markets Fall 2017. At New York University, Stroud designed and teaches several courses, including the upcoming “Diversity in Media and Advertising.” Follow him on Twitter: @CourtStroudNYC

    • Court Stroud

      Managing Director

      Cledor Group

      Court Stroud

      Managing Director
      Cledor Group

      Court

      Court Stroud is a writer and a longtime media executive who has worked for Univision, Telemundo, Azteca America, and several digital startups. He is founder and managing partner of the Cledor Group, a boutique consulting practice focused on entertainment and storytelling. Stroud holds degrees from UT-Austin and an MBA from the Harvard Business School. He co-created an IAB-certified class in the fundamentals of digital ad sales which will be taught in LA, NY and other markets Fall 2017. At New York University, Stroud designed and teaches several courses, including the upcoming “Diversity in Media and Advertising.” Follow him on Twitter: @CourtStroudNYC

    • Sherwin Su

      Director Social Activation, Essence

      Essence

      Sherwin Su

      Director Social Activation, Essence
      Essence

      Sherwin

      As Associate Director of Social for GroupM agency Essence, Sherwin Su leads the North American social media team, driving successful and innovative initiatives. He is responsible for managing platform partnerships across major social partners and oversees the agency's development of social strategy across some of the most disruptive campaigns in tech, entertainment and B2B marketing.

      Before joining Essence, Su was a Senior Manager at VaynerMedia, where he focused on growing the agency's local and global paid media business with brands such as GE, MasterCard, Johnson & Johnson and Nature's Bounty. Prior, he was a Business Development Manager at Kinetic Social, where he pioneered the company's international expansion and global business development. He has also held media roles at AMP Agency, and Overdrive Interactive.

      Su has a BS in Marketing Communication from Emerson College.

    • Mike Tasevski

      Vice President, North America Sponsorships, Mastercard

      Mastercard

      Mike Tasevski

      Vice President, North America Sponsorships, Mastercard
      Mastercard

      Mike

      Mike Tasevski has been an accomplished senior business leader with a track record of advancements and accomplishments thru a very diverse career path involving a unique variety of business verticals; Restaurants community/Loyalty vertical/Sports industry and the banking community for over 25 years. Mike is currently overseeing the US landscape as Senior Vice President of US Sponsorship, MasterCard’s largest sponsorship territory. Mike has also held roles within MasterCard Canada as a Senior Business Leader on the Issuing Account team as well as the Technical team of MasterCard Canada and also managing the 2nd largest issuing account and Canada’s largest retailer.

      Additional key accomplishments, Board Member The Ontario Restaurant Association, chosen as one of Toronto’s Top Restaurant owners, Official Executive Chef to many of Toronto’s key landmarks,NACS Member ( Petroleum industry), PCATS Committee member (Petroleum Industry), MasterCard Sales Champion Nominee 2011, Winner of the Canada Region Canada Goose Award 2012.

    • Kevin Thompson

      Chief Marketing Officer

      Sotheby's International Realty

      @sothebysrealty

      Kevin Thompson

      Chief Marketing Officer
      Sotheby's International Realty
      @sothebysrealty

      Kevin

      Isabel Ojeda-Araujo
      Kevin D. Thompson serves as Chief Marketing Officer for Sotheby’s International Realty Affiliates LLC. In this role, he is responsible for overseeing and implementing all marketing, interactive, digital, advertising, and public relations initiatives for the Sotheby’s International Realty® brand.
      With an extensive background working with globally recognized luxury brands, Thompson’s focus and passion are centered on creating an unparalleled customer experience through exceptional marketing and brand management. His unique perspective contributes to innovative ideas for developing systems and campaigns that complement the Sotheby's International Realty brand vision.
      Prior to joining Sotheby’s International Realty Affiliates LLC, Thompson was vice president of marketing and customer experience for Simon Property Group, a global leader in retail real estate ownership, management and development. He has also held senior positions within globally recognized brands, most recently at Barney’s New York and Gucci. Thompson’s well-rounded executive leadership experience spans across an array of specialties including marketing, management, project development, operations, training, and sales forecasting, in a variety of industries, such as, luxury fashion, real estate andpublic institutions.
      An active speaker at events, Thompson has delivered keynote addresses, hosted executive roundtable discussions and has been asked to lead discussions at national and international marketing conferences on a variety of topics; his core focus being the evolution of brands, their role in influencing consumer behavior and the power of brands to change the world for the better.
      Thompson is a Co-founder of Ruiru Rising, a not-for-profit organization that funds higher education programs for at-risk youth in rural Kenya. A native of Canada, Thompson is a graduate of the University of Guelph in Ontario and holds a graduate degree from Simon Fraser University. He currently resides in New York State.

    • Adriana Trautman

      Vice President of Marketing, Latin America

      20th Century Fox

      @FoxLatam

      Adriana Trautman

      Vice President of Marketing, Latin America
      20th Century Fox
      @FoxLatam

      Adriana

      Adriana Trautman has spent her career marketing entertainment products to international audiences. She has worked for 20th Century Fox since 2002, holding marketing roles overseas and in Los Angeles. She was named VP of Latin America Marketing in 2016, and during her tenure she has overseen the releases of many films which have over-indexed in the region, including DreamWorks Animation’s Boss Baby; the Shape of Water, which recently exceeded the BO of Star Wars: The Last Jedi in Mexico, and the regional animated film Condorito.

    • Giustina Trevisi

      Head of Global Consumer Engagement

      Bimbo Global Marketing

      @BimboMx

      Giustina Trevisi

      Head of Global Consumer Engagement
      Bimbo Global Marketing
      @BimboMx

      Giustina

      More than 10 years working in Strategic Planning (digital), Communication, Social Listening, Digital Ethnography, Market Research, & Insight generation. Knowledge in the areas of: digital war rooms command centers, digital hubs, advertising and marketing. Has a strategic vision, is creative, resourceful and adjusts well to changes.

    • Joi Tyrrell

      SVP Consumer Engagement

      sociedAD

      Joi Tyrrell

      SVP Consumer Engagement
      sociedAD

      Joi

      Joi is a dynamic and creative media professional, expert at navigating proprietary planning systems and third party research resources. A classically trained media specialist at Carat and Saatchi & Saatchi, Joi has evolved into a leader in the Total Market approach reaching consumers across general market, Hispanic, African American and Asian advertising strategies. In her career she has served on both agency and client side, earning a reputation for breaking the mold of traditional media approaches by crafting effective media solutions that weave digital options, custom content development, both online and offline programmatic strategies, and retail /grassroots program development.

      On the client side, she has had stints at both Seagrams Beverage Co. and also with the Government of Puerto Rico. In her position as Media Director for the Government of Puerto Rico, she lead strategy for Tourism, Rums of Puerto Rico and PR Economic Development. She was also instrumental in the public relations initiatives for the island of Vieques.

      As Director of Media at SpikeDDB (film director Spike Lee’s boutique creative agency), Joi expanded the role of media with long form programming partnerships for State Farm, Royal Caribbean and Doritos. As part of the 4 person new business team the agency experienced a 90% success rate adding to the roster Jaguar, Brand Jordan, Ariel Mutual Funds, Mountain Dew, Pepsi, Essence Magazine and VH1 network.

      Fueling a passion for consumer insights, Joi moved to Initiative Media as part of the Communications Planning team leading strategy for Home Depot, Burlington Coat Factory and Dr. Pepper Snapple. In parallel, Joi was an internal resource for the development of the Hispanic Communications strategy for the $800MM Hyundai and Kia Tier 1 and 2 business.

      During her time at Initiative, she also helped create and launch Identity, the IPG Mediabrands Multicultural unit. For Identity, she helped realize immediate wins including Merck Consumer Care (Claritin), Merck Pharmaceuticals (Zostavax), J&J Beauty (Ambi, Neutrogena, Aveeno and Cetaphil) and L’Oreal Paris. Under Joi’s day-to-day leadership, L’Oreal expanded efforts into the Hispanic market by 800% experiencing exponential sales growth with this highly engaged consumer segment. In addition to US Hispanic media strategies for L’Oreal, Joi also lead discussions on category and brand support as well as relevant spokespersons and community/industry partnerships for the brand.

      In late 2014, Joi was tapped to lead Consumer Engagement for CommongroundMGS, the largest multicultural agency in the country. Here, leading a team of 20, she provided stewardship to innovative marketers including Universal Films, Coors, HBO and Verizon.

      A native New Yorker and graduate of Barnard College/Columbia University, Joi is fluent in Spanish. She can also walk on fire.

    • Vilma Vale-Brennan

      Deputy General Manage

      Vale Network

      Vilma Vale-Brennan

      Deputy General Manage
      Vale Network

      Vilma

    • Leonardo Vargas

      Influencer Marketing Manager

      Band of Insiders

      Leonardo Vargas

      Influencer Marketing Manager
      Band of Insiders

      Leonardo

      Marketing professional with a degree in business administration and Marketing from Universidad del Valle de Mexico & Walden University in Minneapolis. Started a constant-growing career in Public Relations and Media, leading the adidas Originals EIMs and PR project in AC. Nowadays leading the Influencer Marketing area in Band of Insiders specializing in data & audience analysis with projects for brands including Avon, Silk, Gap, Banana Republic, Panda Express.

    • Fabiola Velarde

      Director

      CH Carolina Herrera

      @HouseofHerrera

      Fabiola Velarde

      Director
      CH Carolina Herrera
      @HouseofHerrera

      Fabiola

      Miss Velarde leads North America operations for Carolina Herrera’s lifestyle brand CH Carolina Herrera. Fabiola has degrees both in architecture and fashion merchandising, and combines a keen business mind with an eye for aesthetic and design. The CH Carolina Herrera brand, well established in Europe and Latin America, hired Fabiola in 2006 to spearhead the brand’s launch in the North America market. Throughout her tenure, she has played an integral role in the design of the luxury experience protocols the brand follows worldwide. Today, with stores across the US and through her leadership of a best-in-class team, Fabiola has grown the CH Carolina Herrera brand in North America to be one of the biggest and fastest growing markets for the brand.

    • Robert Velez

      Director, Multicultural Advertising Sales

      Vevo

      @Vevo

      Robert Velez

      Director, Multicultural Advertising Sales
      Vevo
      @Vevo

      Robert

      As Director of Multicultural Ad Sales for Vevo, Rob Velez is responsible for building, growing and running Vevo’s Multicultural Ad Sales division by delivering marketplace insights and go-to-market strategy, as well as generating revenue. With a core background in multicultural media, Rob is focused on positioning Vevo as the go-to network for reaching young Multicultural viewers across the U.S. with engaging and relevant content, providing the world’s biggest brands with opportunities to align their messaging with the biggest celebrities in the world. Prior to Vevo, Rob held various sales management and business development roles with beIN Sports and Univision, most recently running the sales and marketing division for beIN Sports cable networks.

    • Jose Velez-Silva

      VP Multicultural Marketing Communications

      Comcast

      Jose Velez-Silva

      VP Multicultural Marketing Communications
      Comcast

      Jose

      José E. Vélez-Silva is the Vice President of Multicultural Marketing & Communications for Comcast Cable responsible for leading the company’s efforts to drive brand consideration and increase market share across multicultural audiences. He directs, oversees and manages multiple multicultural advertising agency relationships, as well as all aspects of multicultural advertising campaigns, including strategy, concept development and ideation, and production and execution of creative for TV, digital, print, radio, DM, OOH, retail, social media, among others.

      Prior to joining Comcast, José was the Director of Client Services at Global Works Group LLC where he was responsible for all multicultural advertising campaigns on behalf of Cablevision, among other brands. He previously held various senior level marketing positions at Publicis Groupe’s Bromley Communications and at Leo Burnett, as well as at Grey Global Group and Young & Rubicam.
      An award-winning integrated marketing and advertising expert with more than 20 years experience, José is originally from San Juan and earned a Bachelor’s degree in Business Administration, with a major in marketing and finance, from the University of Puerto Rico and post-graduate executive program alumni from University of Virginia Darden School of Business. He currently resides in Philadelphia, Pennsylvania.

    • Simon Wardle

      Chief Strategy Officer

      Octagon

      Simon Wardle

      Chief Strategy Officer
      Octagon

      Simon

      Octagon’s Chief Strategy Officer Simon Wardle, Phd oversees Octagon’s multi-faceted inights and strategy efforts to help Octagon clients identify the opportunities across sports and entertaitment, and then make the next right move.

      Among his successes is the creation of Passion Drivers®, pioneering research designed to understand why fans are fans. In addition, he developed the architecture for many of the interactive measurement and management tools that Octagon uses to help clients engage consumers and drive business results. In 2014, Wardle released The Passion Shift™ that quantifies how fans feed their passion for sport across a myriad of digital, social media and mobile channels, in-home and in-stadium.

      In 2014, Wardle spoke at SXSW and The Economist’s – The Big Rethink to share The Passion Shift™ and his insights around how brands can successfully connect with fans through passion. That same year, he was named to SportsBusiness’ 2014 Innovators of the Year list.

    • Adam White

      Founder and CEO

      Front Office Sports LLC

      Adam White

      Founder and CEO
      Front Office Sports LLC

      Adam

    • Lauren Wormser

      Communications Planning Director

      Mediacom

      Lauren Wormser

      Communications Planning Director
      Mediacom

      Lauren

      Lauren has worked at MediaCom for 12 years. She has a general market background and has worked on accounts ranging from tech to toys to chocolate and everything in between. One of her main achievements was being taped to help launch the AARP account at the agency and helping to win their multicultural business. She's responsible for client strategy and plan tactics development with the GM and Multicultural team members. Constant communication and education have made the AARP account successful.

    • David Wright

      Chief Marketing & Commercial Officer

      MiLB

      David Wright

      Chief Marketing & Commercial Officer
      MiLB

      David

      David Wright currently serves as Minor League Baseball's Chief Marketing & Commercial Officer. In support of MiLB's vision to be a dynamic leader in sport and entertainment, Wright is tasked with leading all marketing and commercial business units, including strategy & research, brand development, communications, media, business development and partnership marketing. In addition, Wright oversees the MiLB Enterprises initiative, designed to maximize enterprise value through integrated national and regional partnerships by leveraging the power and overall scale of the 160 member clubs.

      Wright joined Minor League Baseball in 2016 following a 15-year run at Major League Soccer (MLS) and Soccer United Marketing (SUM), most recently as its Senior Vice President, Global Sponsorship. He oversaw new business efforts for the premier soccer properties in North America (including Major League Soccer, U.S. Soccer Federation and the Mexican National Team). Wright also managed a Partnership Marketing team tasked with day-to-day management, growth and retention of more than 40 MLS/SUM partners. Prior to leading global sponsorship efforts for MLS/SUM, Wright was Director of Fan Development, managing a department dedicated to connecting Major League Soccer to participants and key influencers within America's soccer community.

      A SportsBusiness Journal Forty Under 40 Award recipient, Wright earned a Bachelor of Science in kinesiology from Indiana University and a Master of Science in sports management from the University of Massachusetts. Wright resides in St. Petersburg, Florida, with his wife, Jaren, and two kids, Braeden and Riley.

    • Abe Diaz

      Associate Media Director

      RPA

      Abe Diaz

      Associate Media Director
      RPA

      Abe Diaz

    • Adam Singolda

      CEO

      Taboola

      Adam Singolda

      CEO
      Taboola

      Adam Singolda

      Adam Singolda is founder and CEO of Taboola, the leading discovery platform, serving 300B recommendations to over 750M unique visitors every month.
      Previously, Adam served as an officer in an elite mathematical unit of the Israeli National Security Agency.
      Recently named “Entrepreneur of the Year" by Geektime, Adam has spoken on stage at TEDx, Collision, Kaltura Connect, Business Insider’s IGNITION, ClickZ LIVE, Advertising Week, 360i Marketing Summit, Web Summit, Landmark Ventures Media Technology Summit, and more.

    • Adriana Grineberg

      Regional Director – Facebook Latin America

      Facebook, Inc.

      Adriana Grineberg

      Regional Director – Facebook Latin America
      Facebook, Inc.

      Adriana Grineberg

      Adriana Grineberg is the Regional Director of Facebook in Latin America, responsible for the pan-regional business and the Miami operation of the company. In June of 2011 Adriana joined Facebook in the Brazil office as one of the first employees in the region. With over 15 years of experience in the media and technology business, Adriana helped educate key consumer goods companies in the region on how to better use innovation to improve their performance.

      Previous to Facebook, Adriana spent five years at Google as a Business Director in Brazil.

      Based in the US (Miami) since June of 2014, Adriana and her team have been influential in supporting large companies such as Procter & Gamble, Unilever, P&G, Coke, AB-Imbev , Netflix and other global corporations on how to leverage media and technology to reach their key consumers.

      She graduated with a degree in Advertising and holds an MBA from the Escola Superior de Propaganda e Marketing.

    • Adriana Grineberg

      Head of Operations Miami

      Facebook

      Adriana Grineberg

      Head of Operations Miami
      Facebook

      Adriana Grineberg

      Adriana Grineberg is the Regional Director of Facebook in Latin America, responsible for the pan-regional business and the Miami operation of the company. In June of 2011 Adriana joined Facebook in the Brazil office as one of the first employees in the region. With over 15 years of experience in the media and technology business, Adriana helped educate key consumer goods companies in the region on how to better use innovation to improve their performance. Previous to Facebook, Adriana spent five years at Google as a Business Director in Brazil. Based in the US (Miami) since June of 2014, Adriana and her team have been influential in supporting large companies such as Procter & Gamble, Unilever, P&G, Coke, AB-Imbev , Netflix and other global corporations on how to leverage media and technology to reach their key consumers.

    • Alejandro Cardoso

      Presidente y CEO Latinoamérica

      Publicis

      Alejandro Cardoso

      Presidente y CEO Latinoamérica
      Publicis

      Alejandro Cardoso

      Su experiencia profesional de más de 25 años en las áreas de desarrollo de negocios, mercadotecnia, ventas y comunicación incluye empresas tales como: Citibank, Aeroméxico, Yahoo!, Hoteles Camino Real, Hoteles Presidente y Publicis, empresa francesa líder mundial en el área de publicidad y comunicación integral.

      En el área de publicidad, Alejandro inició su carrera en Leo Burnett, agencia de publicidad basada en Chicago, después colaboró en JWT México; posteriormente fue VP ejecutivo en Terán-TBWA.

      Como alto directivo de empresas de servicio, fue VP de Marketing y Ventas en Aeroméxico, donde desarrolló y lanzó Clase Premier, Club Premier, Salones Premier y Gran Plan, entre otros programas y estrategias, con las cuales, Aeroméxico fue reconocida como la mejor aerolínea en el mundo en puntualidad y servicio por tres años consecutivos. En hoteles Presidente Intercontinental fue VP y Director Comercial.

      Pionero en nuevas tecnologías, fue Director Comercial y luego General en Iusacell, etapa en la cual esta empresa fue líder de mercado; así mismo, fue el primer CEO de Yahoo! en Latinoamérica, empresa icónica del mundo digital. Desde hace 12 años colabora con el Grupo francés Publicis, donde durante 7 años consecutivos, ocupo la posición de Presidente & CEO de Latinoamérica aumentando de manera potencial la tasa de crecimiento. Hoy, Alejandro ocupa la posición de Presidente & CEO de Publicis Communications Mexico, donde lidera todas las operación que integran a Publicis, Leo Burnett, Saatchi & Saatchi, Marcel, ARC, Nurun y MSL.

      Alejandro ha participado en la creación de varias operaciones y ha liderado procesos de fusiones y adquisiciones de empresas en México, Brasil y en 5 países mas en Sudamérica. Ha sido Presidente y VP de las Asociaciones más influyentes en la industria de la Comunicación tales como: AMAP, AMIPCI, IAA, IAB. Actualmente es Presidente del Consejo del EFFIE y miembro del board Internacional de Publicis en Paris.

    • Alejandro Rosado

      VP, Content Creative Director Latin América

      Publicis One

      Alejandro Rosado

      VP, Content Creative Director Latin América
      Publicis One

      Alejandro Rosado

      He joined Publicis Groupe 12 years ago when he started as a Strategy Associate for P&G brands. Prior to joining Starcom, Alejandro worked as a Strategic Creative Planner at McCann Erickson and copywriter at Havas. Alejandro now works as a VP, Regional Creative Content Marketing Director at LiquidThread, managing clients such as Mondelez, Coke, Samsung among others. He is responsible for managing content creation, curation and emerging/creative media projects for his clients. He always thinks creatively to apply new technologies/platforms to drive client objectives. Also, he served as a key innovator with regards to emerging media especially in digital. In turn, this has helped him win international awards such as a 5 Lions at Cannes and other awards at The Festival of Media, the Internationalist of Innovation in Media, Gunn Report, Cristal Awards, FIAP, El Sol de Iberoamérica and El Ojo de Iberoamérica.

    • Alejandro Salazar

      Director Comercial para México y América Latina

      Sojern, Inc

      Alejandro Salazar

      Director Comercial para México y América Latina
      Sojern, Inc

      Alejandro Salazar

      Alejandro es responsable de la comercialización de Sojern para México y América Latina. "Sojern conecta a las marcas con el viajero mediante alianzas estratégicas con aerolíneas, hoteles y agencias, en conjunto con una plataforma que realiza una selección inteligente de medios en favor de dichas marcas".
      Alejandro cuenta con más de 17 años de experiencia comercial en las industrias de Marketing Digital, Telecomunicaciones y Seguridad. Durante su paso por compañías como Bestel, AOL, Yahoo!, MySpace y Havas Worldwide, se encargó de cumplir y superar las metas de ingresos mediante la comercialización de productos, servicios y alianzas estratégicas.
      Estudió Ingeniería en Electrónica y Comunicaciones en el Tec de Monterrey y además cuenta con un certificado de estudios en Liderazgo y Excelencia, impartido por la Universidad de Wharton en Pensilvania.
      Alejandro es originario de la Ciudad de México, donde actualmente vive con su esposa Regina y sus hijos Eugenio y Amaya.

    • Alejandro Solorio

      Marketing Director - Hispanic

      COMCAST Corporation

      @comcast

      Alejandro Solorio

      Marketing Director - Hispanic
      COMCAST Corporation
      @comcast

      Alejandro Solorio

      Alejandro has over 15 years of marketing experience working with Multicultural consumers from the client, agency and media sides. In his current role at Brown-Forman he leads the Multicultural Hispanic brand strategy for the Jack Daniel’s Family of Brands. He has also led Multicultural plans and programs with El Jimador Tequila, Herradura and Korbel in the development of short and long term multicultural marketing strategies.

      Prior to joining Brown-Forman, Solorio worked for Elemento L2 where he served as Marketing, Brand Strategy and Business Development Director. Previously, he was Marketing Manager for Chicago Tribune’s Hoy. He also held positions with Cuarto Rojo Consulting and CEMEX Inc.

      Solorio holds an Executive Master of Business Administration degree from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree in business administration and marketing from Universidad Panamericana in Guadalajara Mexico.

    • Alex Traverzo

      Marketing Director

      HOLA! USA

      Alex Traverzo

      Marketing Director
      HOLA! USA

      Alex Traverzo

      As the newly appointed Marketing Director at HOLA! USA, Alex oversees integrated marketing efforts on behalf of client brands as well as initiatives to support the U.S. print and digital launch of the HOLA! brand. Prior to his current role, he served as the Associate Director of Integrated Marketing for Time Inc.'s People en Español brand where he led pharmaceutical strategy development as well as the Procter & Gamble account. He has dedicated two decades to working in Hispanic marketing and advertising, and worked for over 15 years at multicultural agencies including Y&R/Bravo, Grey/WING, Publicis/Bromley, and Prime Access.
      Alex’s experience includes brand strategy, consumer research, segmentation, localization of global strategy, and multi-agency team integration. While working in account management he led teams in a variety of categories such as consumer health care, beauty, food and home care products for several Fortune 500 companies including Colgate-Palmolive, Procter & Gamble, Wyeth/Pfizer, Unilever, Georgia-Pacific and McNeil Nutritionals.
      Alex received his Bachelors in Arts from Yale College, where he studied Biology, and trained in pastry arts at The French Culinary Institute in NYC.

    • Alexandra Villoch

      East Region Publisher, McClatchy

      Miami Herald Media Company

      Alexandra Villoch

      East Region Publisher, McClatchy
      Miami Herald Media Company

      Alexandra Villoch

      Alexandra (Alex) Villoch is East Region Publisher for McClatchy, a national news media company. She oversees operations at the Miami Herald Media Company – which includes the Miami Herald and el Nuevo Herald newspapers – as well as the Bradenton Herald in Florida; The (Macon) Telegraph and the (Columbus) Ledger-Enquirer in Georgia; the (Biloxi) SunHerald in Mississippi; the Lexington Herald-Leader in Kentucky; and the Centre Daily Times in State College, Pennsylvania.
      Villoch previously served as President and Publisher of the Miami Herald Media Company since March 2014.
      Villoch is a past-Chair of The Beacon Council; Chair Emeritus of the One Community, One Goal Initiative of The Beacon Council; and on the Executive Committee of the Greater Miami Chamber of Commerce. She is also on the Executive Committee of the United Way of Miami Dade and is serving as Co-Chair of the Annual Campaign.
      She holds a B.A. in Political Science and an MBA from the University of Miami, and resides with her husband in the city of Coral Gables.

    • Alexis Thanasoulas

      Managing Director Latin America

      ZenithOptimedia Group

      Alexis Thanasoulas

      Managing Director Latin America
      ZenithOptimedia Group

      Alexis Thanasoulas

      Alexis Thanasoulas is the Regional Director Latam for ZenithOptimedia. Born in Greece, growing up in France, working in New York, Paris, and now in Mexico City, he has always been very curious of all matters. He holds a Law Degree in Public Law and Political Science. Very fittingly, he started his career in the Digital world in New York, during the golden years of the dotcom boom (and bust). During his seven fascinating years there, he introduced clients such as Pfizer, GM, Ernst & Young, and many others to the nascent world of digital media and content planning. In 2003, he moved to Paris to manage global clients such as Renault, Richemont, Colgate-Palmolive, Armani, Sanofi, Nespresso. In January 2012, he moved to Mexico City to manage the Latin America region. With Digital as the foundation of his career, Alexis has kept the values of ROI, and the principles of performance marketing very close to his heart, to the great benefit of clients.

    • Alfonso Cueto

      Multimedia Sales Latin America

      ESPN International

      Alfonso Cueto

      Multimedia Sales Latin America
      ESPN International

      Alfonso Cueto

      Alfonso Cueto is the Senior Director, Multimedia Sales for ESPN Latin America, and is based in Miami, Fl. Promoted into the position in April 2012, Cueto leads the multimedia ad sales team efforts in Miami for all Latin American pan regional advertisers, as well as managing Ad Sales representatives in Venezuela, Central America, Dominican Republic and the Caribbean. The Miami office is responsible for selling all mediums available across Latin America and Brazil, including Television, Digital, Print and Radio Assets. In 2007, Alfonso was recognized as the International account executive of the year at ESPN and, under his first full year leading the Miami team, the office was also named the top Spanish-speaking Latin America sales office of 2012, Successes included a 40% growth versus the previous year.

      Cueto’s tenure at ESPN began in 2001, where he served as a Sales Planner for ESPN Latin America Sales in Miami. In 2003, he was promoted to Associate Account Executive, followed by a promotion to account executive in 2005. He then became an Ad Sales Manager in 2007, and in 2009 Sales Director.

      Prior to joining ESPN, Cueto worked as a Sales Planner for BBDO Latin America where he handled accounts such as Visa, Audi and FedEx.

      Cueto is a graduate of Spring Hill College in Mobile, Alabama with a Bachelor of Arts, with a major in advertising and a minor in marketing. Cueto was also a four year letterman on the Spring Hill College men’s basketball team.

    • Alfredo Pedroso

      Director, Pan Regional Ad Sales

      Sony Pictures Television Latin America

      Alfredo Pedroso

      Director, Pan Regional Ad Sales
      Sony Pictures Television Latin America

      Alfredo Pedroso

      Alfredo is a seasoned leader and well-known brand champion throughout Latin America and the U.S. Hispanic market. With over 25 years of experience in global businesses he has a broad management background encompassing P&L responsibilities, operations, marketing and branding. Over the course of his career Alfredo has developed and executed successful multi-platform consumer experiences within the automotive, CPG, financial services, technology, alcoholic beverages and QSR categories. He has extensive experience in digital marketing, media arts and technology and legacy media. Alfredo is also entrepreneurial, having launched multiple businesses within the corporate frameworks of Y&R and JWT. Amongst these business units was one of the first digital agencies – Y&R 2.0. He has also grown his own consulting firm generating engagements from both marketers and agencies.

      Alfredo is a long-time resident of Miami. Fluent in Spanish and English and able to understand and communicate in basic Portuguese, he is an avid skier, reader and distance runner. He is married and has three children.

    • Ali T. Curi

      President

      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi

      President
      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi

    • Ali T. Curi

      President

      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi

      President
      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi

    • Alice Ovadia

      VP Brand Media & Strategy

      TruMC

      Alice Ovadia

      VP Brand Media & Strategy
      TruMC

      Alice Ovadia

      Alice has 15 years of experience in the US multicultural space in both Hispanic and African American media, strategy and planning. During her time at TruMC, she has led Hispanic media planning efforts and insights development for MetroPCS, helped launch Saludmovil.com and drive new business acquisition.
      Prior to joining Tru, Alice was a Planning Director at Dieste handling consumer planning and strategy for Hershey’s, TXU and REI. Before that she was an Associate Director at SMG and Mediavest in New York, two of the leading media agencies working on accounts such as P&G, Kraft, Walmart and Mars.
      Alice brings to the table a wealth of knowledge and an integrated approach to developing business strategies, communication platforms, consumer segmentations and receptivity targeting. She has experience in media planning and analytics as well as digital, social and content creation.
      Alice graduated from Boston University with a dual degree in Communication and Advertising and later completed a Marketing Certificate at the New York University.

    • ALVARO D. VALERIANI

      Regional Vice President, Sales & Marketing, Latin America & Caribbean

      Hyatt Hotels & Resorts

      ALVARO D. VALERIANI

      Regional Vice President, Sales & Marketing, Latin America & Caribbean
      Hyatt Hotels & Resorts

      ALVARO D. VALERIANI

      Alvaro Valeriani was appointed Regional Vice President, Sales & Marketing, Latin America & Caribbean, at Hyatt Hotels & Resorts in June 2013. In this role, his main responsibility is to ensure a successful Sales & Marketing operation for all Hyatt hotels within this region.

      Prior to being appointed to his present position, Valeriani served as Director of Sales & Marketing for Latin America since January 2012, based in Mexico City. His hospitality career with Hyatt began in 1998 when he joined the Grand Hyatt Santiago as Business Development Manager. During his near 14 year tenure with Hyatt Hotels & Resorts, he worked in several Sales & Marketing positions in different countries, including Director of Sales at Grand Hyatt Santiago (Chile), Director of Sales & Marketing at Grand Hyatt São Paulo (Brazil), Director of Sales & Marketing for the Andaz Liverpool Street (London) and Area Director of Sales & Marketing UK & Ireland, based in London.

      A senior executive with a diverse background, extensive global industry experience and a passion for hospitality, Alvaro Valeriani brings in expertise of almost 20 years in the Hotel, Experiences and Destination Sales & Marketing arena, having also worked at other important hospitality players, such as Amanresorts in its headquarters in Singapore, the exclusive boutique explora Lodges in Chile, and Txai Resorts in Brazil, where he also served as Vice President of the Brazilian Luxury Travel Association.

      Valeriani, a native of Uruguay, graduated from the ORT University in Montevideo, doing post-degrees in Hotel Marketing at Cornell University, in New York City. A passionate hotelier and world traveler, he has lived in several countries including United Kingdom, Singapore, Spain, Brazil, Chile, Mexico and others.

    • Amy King

      Director Product Marketing

      Maxpoint

      Amy King

      Director Product Marketing
      Maxpoint

      Amy King

      Amy joined MaxPoint in 2014 and directs Product Marketing, where she enjoys communicating the value of data and measurement advances for today's digital marketer. Prior to her current role, Amy led Product Marketing for Ghostery, helping companies gain better control their marketing cloud management. Before Ghostery, Amy ran a business unit for artnet.com, developing products and managing sales for a arts-focused digital data publisher.

    • Amy West

      AmyWestTravel.com

      Amy West

      AmyWestTravel.com

      Amy West

      Amy West is the creator of AmyWestTravel.com an upscale travel and lifestyle brand covering food, fashion, and family travel. Her travel and lifestyle contributions can also be found on 10Best.com, The Chat tv show, River City Live tv show, and Wander Jacksonville. Amy's opinions on style, taste, travel and luxury experiences has been sought out by many brands including The Huffington Post and AdmireMoms just to mention a few. Named one of the “Top Luxury Travel Bloggers to Follow”, you never know what adventure she’ll dive into next. Amy resides in Jacksonville Beach along with her husband and two daughters.

    • Ana Crandell

      Group Account Director

      OMD Multicultural Midwest

      Ana Crandell

      Group Account Director
      OMD Multicultural Midwest

      Ana Crandell

      Ana Crandell is the Group Account Director for OMD Multicultural, overseeing the Chicago and Miami multicultural teams. She brings over 20 years of experience working in the multicultural space, with an emphasis in the U.S. Hispanic market. She has experience working on a multitude of clients across several different categories, from retail to financial services, to QSR. As the Midwest Regional Lead for OMD Multicultural, Ana has increased the region’s multicultural acumen by infusing a ‘Total Market’ approach into the overall practice, as well as contributed in further developing the multicultural sharp edge by co-authoring proprietary studies such as “#miComunidad” -- a study designed to understand the role social media plays within U.S. Hispanic’s shopping and buying experiences, as well as, “Affirm This: The Era of Affirmation and its Impact Among Hispanics”. Ana’s role in the region ensures her multicultural expertise permeates into every aspect of the practice.

    • Ana Crandell

      Group Account Director

      OMD Multicultural

      Ana Crandell

      Group Account Director
      OMD Multicultural

      Ana Crandell

      Ana Crandell is the Group Account Director for OMD Multicultural, overseeing the Chicago and Miami multicultural teams. She brings over 20 years of experience working in the multicultural space, with an emphasis in the U.S. Hispanic market. She has experience working on a multitude of clients across several different categories, from retail to financial services, to QSR. As the Midwest Regional Lead for OMD Multicultural, Ana has increased the region’s multicultural acumen by infusing a ‘Total Market’ approach into the overall practice, as well as contributed in further developing the multicultural sharp edge by co-authoring proprietary studies such as “#miComunidad” -- a study designed to understand the role social media plays within U.S. Hispanic’s shopping and buying experiences, as well as, “Affirm This: The Era of Affirmation and its Impact Among Hispanics”. Ana’s role in the region ensures her multicultural expertise permeates into every aspect of the practice.

    • Ana Regina Moreno Prieto

      Jefe de Marketing Digital.

      Volaris

      Ana Regina Moreno Prieto

      Jefe de Marketing Digital.
      Volaris

      Ana Regina Moreno Prieto

      Tengo 6 años de experiencia en marketing digital, liderando equipos y creando estructuras. Coordino estrategias offline y online obteniendo el éxito en campañas conjuntas y logrando un mayor impacto de alcance y redención en distintos países. Soy una persona orientada a cumplir objetivos de una manera rápida y eficiente

    • Ana Tomicevic

      Director of Brand Marketing

      Marriott International, Caribbean & Latin America

      Ana Tomicevic

      Director of Brand Marketing
      Marriott International, Caribbean & Latin America

      Ana Tomicevic

      Ana Tomicevic, originally from Croatia and raised in Venezuela, is a goal oriented leader with over 10 years of experience in the hospitality industry. She has been with Marriott International since 2002 in many different roles within the Sales & Marketing discipline. In 2014 she gave a huge step in her career and moved from Caracas, Venezuela to South Florida to become part of Marriott’s Regional Team for the Caribbean and Latin America Market. She went from managing the three Hotels in Venezuela, to being responsible for over 200 Hotels in the Region after the Starwood acquisition. She leads the Brand Marketing & Partnerships efforts in the Caribbean and Latin America on behalf of Marriott International.

    • Andrea Isaac

      Head of Front Office,

      Havas Media Group LATAM

      Andrea Isaac

      Head of Front Office,
      Havas Media Group LATAM

      Andrea Isaac

      Andrea began her career at Havas Media International as a strategist. Her tireless efforts to innovate and provide enhanced solutions for clients inspired her to later take on a product development role, where she spearheaded the development of 4 core digital products for the agency: Social Media, Analytics, Search and Mobile. Simultaneously, she led the day-to- day operations of the agency’s digital arm, guiding the team in strategic planning, implementation, and campaign analytics.

      She was later appointed Head of Business Development and Strategy at Havas Media International in Miami, where she led the agency’s overall strategic development, provided a clear commercial vision, created new practices and methodologies that promote innovation, and supported the digitalization of all media planning teams.

      As SVP Corporate Development, Andrea led the group’s product and commercial development in the region. Now she is primarily responsible for commercial development, marketing & communications, as well as product & corporate development, together with our Global Front Office.

    • Andrés Franklin

      Director América Latina

      Sojern

      Andrés Franklin

      Director América Latina
      Sojern

      Andrés Franklin

      Andrés is responsible for leading Sojern’s commercial activities in Latin America, including cross-vertical sales and development of new partnerships.

      Andrés has 18 years of multilingual business experience in digital media and technology at corporate and start-up environments. He has a track record of exceeding revenue goals and building strategic partnerships for companies like WorldRes, AlcanceMG, Leapfrog and in-agency at ModemMedia/Digitas and AKQA.

      Born and raised in Puerto Rico, Andrés has an MBA from UC Berkeley, a B.S. from Lehigh University, and lives in San Francisco with his wife Cecilia and daughter, Eva.

    • Andres Polo

      Vice President, Digital Marketing LAC

      Visa

      Andres Polo

      Vice President, Digital Marketing LAC
      Visa

      Andres Polo

      Andres Polo is Vice President of Digital Marketing for Visa Inc., Latin America and the Caribbean Region.

      In his current role, he is responsible for driving the evolution of global consumer digital, social media and mobile strategies. During his 15 years of experience working for Visa, he has held several positions, starting as Web Content Manager and Digital Marketing Business Leader of Digital Marketing, focusing his team’s efforts on delivering best in class digital, social, local and mobile marketing solutions.

      Andres Polo holds a Bachelor’s degree in Business Administration from Florida International University. In 2006, Andres was awarded with the Visa Innovation Idea of the Year and holds a US patent for his work on the Digital Concierge Application.

    • Andrew Benfer

      Director, Brand Partnerships

      Whistle Sports

      Andrew Benfer

      Director, Brand Partnerships
      Whistle Sports

      Andrew Benfer

      Andrew Benfer is the Director of Brand Partnerships at Whistle Sports, which is the first pro sports-entertainment network specifically designed for the next generation of fans and athletes. With over 250 million global subscribers, Whistle Sports is bridging the gap to a new generation of sports fans. Prior to joining Whistle Sports, Andrew has held posts at mitú, BBDO and Global Team Blue and delivered campaigns for Visa’s 2014 Olympics, the Bud Light’s sponsorship of the World Cup and the NFL. Andrew graduated from Washington University in St. Louis as a dual degree student with a BSBA in Marketing and BA in Film & Media Studies.

    • Andy Wasef

      Managing Director, Digital & Consulting Strategy

      ESP Properties

      Andy Wasef

      Managing Director, Digital & Consulting Strategy
      ESP Properties

      Andy Wasef

      Managing Director, Digital & Consulting Strategy, ESP Properties
      Andy is a commercial and communications expert with a specialty in digital media, marketing technology platforms and innovation. He runs the consulting division of ESP Properties (a GroupM & WPP company) in North America, where he helps bring together a deep understanding of digital platforms, media and brand partnerships to drive commercial strategies for sports and entertainment rightsholders.

      He also is responsible for ESP Properties product development and has extensive experience helping build out and commercialize digital (including OTT) platforms.

      Prior to his role with ESP Properties, Andy was Head of Innovation, Technology and Global Product Development for MEC, where he spent 11 years working in the U.K. and U.S. across domestic and global assignments for clients such as Paramount Pictures, AT&T, Chanel, Orange, Colgate Palmolive and Marriott International.

      Andy has worked on many sports marketing and sponsorship projects throughout his career, most notably with Visa and FIFA, AT&T and NCAA, Lloyds TSB and the London 2012 Olympics, and Sony Ericsson and the WTA.

    • Anthony DeMaio

      VP of Global Sales

      The Washington Post

      Anthony DeMaio

      VP of Global Sales
      The Washington Post

      Anthony DeMaio

      Anthony DeMaio is currently the Vice President of Global Sales at The Washington Post. Prior to this, he served as both Associate Publisher and Publisher of Slate. Before joining Slate in 2012, Anthony was with Washington Post Digital, where he held several positions including director of East Coast advertising. He has been an IAB presenter on Native ad revenue and a DCN (OPA) presenter on video revenue models. Anthony earned his B.A. in Political Science and M.S. in Mass Communications and Public Relations from Boston University.

    • Arno Trabesinger

      MD, Americas

      FC Barcelona

      Arno Trabesinger

      MD, Americas
      FC Barcelona

      Arno Trabesinger

      Arno Trabesinger is the managing director of FC Barcelona in the Americas. In his role, Arno oversees the FC Barcelona brand in Canada, the U.S. and Latin America, working in these markets to support existing partners on mutually-beneficial initiatives, cultivating new partnerships with key relevant brands, engaging the tens-of-millions of Barca fans living here – and importantly, establishing the FC Barcelona Foundation to give back to children in need across the Americas to fulfill its “mes que un club” or “more than a club” values and commitment.

      FC Barcelona officially opened its Americas office in New York City in September 2016. The club is currently working with major leagues, teams and brands to continue building FC Barcelona’s presence worldwide, including with existing global sponsors Nike, Gillette/Procter & Gamble, Gatorade/PepsiCo, Audi, among others.

      Previously, Arno was the Founder and Managing Director of Weirather-Wenzel & Partner S.L. in Spain where he was responsible for strategic planning, budgeting and implementing of all company's business projects, and managing a staff of 20. Arno was also in charge of continuous acquisition of new clients and projects, including 15 tier 1 clients such as Real Madrid CF, FC Barcelona, UEFA, Dorna, Red Bull, Audi, BMW.

      Arno lives in New York City with his wife and two children.

    • Arturo de la Fuente

      Business Development Director

      FC Barcelona

      Arturo de la Fuente

      Business Development Director
      FC Barcelona

      Arturo de la Fuente

    • Arturo Duran

      Chief Technology Advisor at Grupo Prisa

      Grupo Prisa

      Arturo Duran

      Chief Technology Advisor at Grupo Prisa
      Grupo Prisa

      Arturo Duran

      Mr. Arturo Duran became Chief Innovation Officer at Digital First Media, after transforming the Chief Digital Officer position that he had at the management company of the Media power houses MNG and Journal Register Co., where he has been leading the implementation of their Digital First strategy that is changing the way Newspaper companies distribute their content through the new Digital Platforms. He was part of the Team that took over The Journal Register Co. where the Digital First Strategy was created and executed. Before that, Arturo was until last April 2010, Chief Executive Officer of ImpreMedia Digital, LLC. Previously, Mr. Duran was President of Interactive and Business Integration for Canwest Mediaworks, led the growth of online revenue of that organization to a record level and converted it into the largest Canadian News and Information Network with more than 50 sites. Much of the revenue growth came from the launch of a suite of online Classifieds that quickly grew to the largest in Canada (working.com, driving.ca, remembering.ca, renting.ca etc). Mr. Duran has a long and distinguished career in the online field. He previously served in executive roles at AOL including those of Vice President, Multicultural, for AOL Media Networks, VP Marketing and Interactive Content for AOL Canada, and Director Business Development for AOL Mexico as member of the Team that launched AOL Latin America. Prior to those appointments, Mr. Duran was the Director of Business Development, Internet Division for the Polaroid Corporation. Prior to coming to live in the US, Arturo held Executive Positions at Unisys Corporation, Grupo Timon and Polaroid Mexico.Arturo is also Managing Director at the investment arm of DFM, Digital First Ventures.
      Arturo Duran serves as Chief Digital Advisor to PRISA NOTICIAS AND RADIO.
      Arturo serves as a Member of the Board of the former Yahoo!-Newspaper Consortium, now Local Media Consortium.
      Member of the Board of MNet (Ottawa) and of Platial.com (Portland, Oregon).
      Fellowship at the Media Center, Annenberg School of Journalism, Knight Foundation.
      Several Advisory Board roles, among them SXSW Accelerator Program 2011.Arturo Duran was born in Mexico City, he has lived in Canada, China, Spain, France and after living in New York City, he recently moved to Silicon Valley to lead his new position.

    • Ben Krakow

      Co-Founder, President

      VoterGuru

      Ben Krakow

      Co-Founder, President
      VoterGuru

      Ben Krakow

      A self-proclaimed political junkie with an entrepreneurial penchant, Ben Krakow is the co-founder and President of VoterGuru a political match-making startup. Under Ben’s leadership, VoterGuru has grown from a simple survey into a thriving voter education platform with thousands of users. Krakow has been featured in publications such as Inc., MediaPost, and Observer.

      Ben began his career at Horizon Media, where he sharpened his digital media expertise and subsequently served as the liaison between the digital business and the technology departments.

      Ben’s pension for invention extends to his personal life, where he and his wife enjoy eating his culinary creations (which regularly result in him placing poached eggs on an amalgam of leftovers).

    • Benji Greenberg

      Founder/Chief Executive Officer

      BCV

      Benji Greenberg

      Founder/Chief Executive Officer
      BCV

      Benji Greenberg

      Benji has helped to craft the social media strategies of top brands such as One&Only, The Peninsula Hotels, Ritz-Carlton, Four Seasons, and Intercontinental to create a measurable impact across various social channels. In addition to guiding top hospitality brands execute social media strategies, Benji has been a guest speaker at many hospitality industry events and Guest Blogger for Hotels Magazine.

    • Benoit Wirz

      Director of Venture Investments

      John S and James L Knight Foundation

      Benoit Wirz

      Director of Venture Investments
      John S and James L Knight Foundation

      Benoit Wirz

      Benoit Wirz is Director of Venture Investments at the John S and James L Knight Foundation. Ben manages the Knight Enterprise Fund, a venture fund investing in early stage media and tech startups that improve access to quality, useful information. He also helps advise the non-profits in Knight’s portfolio, with a particular focus on helping to build a stronger entrepreneurial ecosystem in Miami. Ben joined Knight Foundation in 2010. Prior to Knight, he was a partner with US Global, where he invested in and developed energy, manufacturing and technology companies. Ben earned a BA and MA in International Relations from Stanford University and an MBA from INSEAD

    • Boris Litvinov

      Manager, Digital Department

      Gravity

      Boris Litvinov

      Manager, Digital Department
      Gravity

      Boris Litvinov

      Boris is a homegrown digital marketer from Gravity, one of the country’s largest independent multicultural agencies. He joined Gravity in 2011 as a digital media planner for their multicultural focused accounts including DISH Network, U.S. Army (in partnership with McCann) and Caesars Entertainment. In just three years, Boris established himself as a member of Gravity’s senior leadership due to his capability of building and leading a comprehensive team of planners, buyers, search and social specialists while also expanding the agency’s digital portfolio to brands like Western Union, Meliá Hotels International, Affinity Health Plan and Inter Milan.
      Since then, Boris has developed and co-founded the industry’s first ever multicultural DMP—AudienceM. AudienceM was built to sub-segment ethnic groups by their country of origin while applying various layers of behavioral data to pin point specific habits (i.e. Ecuadorian Volkswagen Lovers). AudienceM was recently featured in Ad Age as the first of its kind.
      As Boris continues to refine and build upon AudienceM, he continually pursues innovative technology partners to further the advancement of digital multicultural solutions that benefit Gravity’s clients.

    • Brian Cristiano

      CEO

      Bold Worldwide

      Brian Cristiano

      CEO
      Bold Worldwide

      Brian Cristiano

    • Camilo Durana

      Vice President of Property & Commercial Development

      Soccer United Marketing (SUM)

      Camilo Durana

      Vice President of Property & Commercial Development
      Soccer United Marketing (SUM)

      Camilo Durana

      Camilo Durana is Vice President of Property & Commercial Development at Soccer United Marketing (SUM), the properties division of Major League Soccer (MLS), leading the creation of marketing solutions for a portfolio of sponsors comprised of 40+ top global and domestic brands. He also spearheads the commercial development of SUM properties, which include MLS, U.S. Soccer, Mexican National Team, CONCACAF competitions and Copa America Centenario 2016. In his previous role at Anheuser-Busch InBev, he oversaw the Budweiser brand’s global sports and entertainment portfolio. Prior to that, he helped build the Multicultural Marketing practice at Octagon Worldwide, supporting a U.S. and Latin America-based client roster focused on the U.S. Hispanic market. Camilo resides in New York City and works out of the MLS League Office in Manhattan.

    • Carlos Espíndola

      Head of Latin America Digital Center

      3M

      Carlos Espíndola

      Head of Latin America Digital Center
      3M

      Carlos Espíndola

      I currently hold the position of E-Hub Manager Latin America in 3M developing eCommerce, eMarketing, Content strategy, Social Media and strategic alliances within and outside the company. Focus on business results KPIs and strong management for ROI. Also active member in IAB México.
      Served as Latin America E-Marketing Manager at Grupo MABE and GE developing e-marketing strategies leading the content strategy for the pages of Mabe, GE, Easy, IEM, also coordinated the development of B2B International Mabe and operations in Rusia, and served as a strategic link between IT and marketing departments within the group.
      Bachelor of Communication Sciences and Master in Business Administration with specialization in Marketing from the University Intercontinental AC.

    • Carlos Espindola

      E-Hub Manager Latin America

      3M

      Carlos Espindola

      E-Hub Manager Latin America
      3M

      Carlos Espindola

      With over 15 years experience in digital marketing. He has been responsible for the eMarketing, content and communication strategy for TV Azteca, Grupo Mabe, and GE Apliances. He currently holds the position of eHub Manager for Latin America for the Consumer Business Group at 3M developing eCommerce, eMarketing, Social Media, CRM and strategic alliances within and outside the company. It is also a consultant on digital marketing for and jury at IAB (Interactive Advertising Bureau) in Mexico City.

    • Carlos Espindola

      E-Hub Manager Latin America

      3M

      Carlos Espindola

      E-Hub Manager Latin America
      3M

      Carlos Espindola

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      I currently hold the position of Head of Latin America Digital Center in 3M developing digital, eMarketing and eCommerce strategies.

      With over 15 years experience in management and digital marketing consulting and negociation, I created the Latin America eHub team in 3M and served as Continental eMarketing Manager in Grupo Mabe and Digital manager in TV Azteca.

    • Carlos F. Orta

      Vice President of Corporate Affairs

      Carnival Corporation & PLC

      Carlos F. Orta

      Vice President of Corporate Affairs
      Carnival Corporation & PLC

      Carlos F. Orta

      Carlos Orta joined Carnival Corporation & plc in March 2014 as Vice President of Corporate Affairs. In this newly created role, Carlos has leadership and oversight of state, local and international affairs. He also works closely with corporate communications and community relations and leads the company’s efforts in multi-cultural marketing and Diversity & Inclusion.

      From April 2006 to February 2014, Carlos served as President & CEO of the Hispanic Association on Corporate Responsibility (HACR). Under his leadership, revenue and corporate memberships nearly doubled, several new programs and initiatives were created, the HACR Research Institute was revitalized, and the organization produced an award-winning, short documentary film series called Insider Game.

      Prior to leading HACR, Carlos spent 10 years at three Fortune 500 companies: Anheuser-Busch, Inc., Ford Motor Company, and Waste Management, Inc. He worked in the areas of government relations, community affairs and philanthropy.

      Carlos currently serves on the board of directors of the Greater Miami Chamber of Commerce and the South Florida Progress Foundation. He is past chairman of Leadership Miami (1998-1999), a member of Leadership Florida, Class XV, and an Aspen Institute Ideas Festival Scholar (2009).

      Carlos is a graduate of Barry University and has completed executive education programs at Harvard Business School (corporate governance) and UCLA Anderson School of Business (Latino Leadership studies).

    • Carlos Leal

      Sr. Consumer Marketing Manager

      Nestlé

      Carlos Leal

      Sr. Consumer Marketing Manager
      Nestlé

      Carlos Leal

      Carlos Leal has built his career at FMCG companies; with more than 11 years of category and brand building, Digital marketing, Shopper and Trade Marketing and Sales experience, building both global and local brands is currently Sr Consumer Marketing Manager leading the Cocoa and Malt Beverage Business for Nestle the world’s largest food company managing MILO® and NESQUIK® in Colombia. He holds a Bachelor’s degree in Business Administration, a Master´s Degree in Strategic Marketing and is candidate to an Executive MBA.

    • Carlos Tomasini

      Periodista

      Carlos Tomasini

      Periodista

      Carlos Tomasini

      Periodista egresado de la licenciatura en Periodismo y Comunicación Colectiva en la FES Acatlán de la UNAM y de la Maestría en Comunicación de la Universidad Iberoamericana. Ha sido subdirector de información del periódico Novedades de Quintana Roo, editor en jefe del portal Prodigy MSN, editor de suplementos softnews en el periódico Reforma y editor fundador de la revista MUST Tech & Style. Desde 2012 trabaja como periodista freelance en temas como Negocios, Tecnología, Estilo de Vida, Vida Digital, Lujo, Viajes, Espectáculos, Ciudad de México, Medios de Información, Redes Sociales y Política Nacional e Internacional. Su trabajo aparece en diversas publicaciones electrónicas e impresas, como Milenio, Expansión, Chilango, S1ngular, Quién, Grazia, Cambio, A The Style Guide, Vanity Fair, Vuelo, Obras, Alto Nivel, News for Kids, Lopezdoriga.com, Unocero.com y Chilango.com. Ha sido profesor de periodismo en la Universidad Panamericana, Universidad Anáhuac del Sur y Universidad del Valle de México, también ha impartido clases en la Escuela Bancaria y Comercial, además de capacitación en temas como redacción y media training para empresas como Edelman, Cohn & Wolfe, General Motors, Samsung, Nestlé y Michelin. Se ha desempeñado como consultor en Danilo Design Group y desarrolla contenidos de Content Marketing para empresas.

    • Carmen Edelson

      Founder & CEO

      Carmen’s Luxury Travel

      Carmen Edelson

      Founder & CEO
      Carmen’s Luxury Travel

      Carmen Edelson

      Carmen Edelson is a full-time luxury travel influencer who specializes in writing about luxury and family travel. Her website, CarmensLuxuryTraavel.com was launched in 2013 and is a fast-growing Florida based blog that has a loyal community of readers who return each week to share her travel content with fellow travelers around the world. Her main goal is to provide her dedicated readers with quality travel content, which will entertain, inspire, and guide them towards a life of luxury travel.

    • Carolina Ortiz

      Lifestyle and Beauty Blogger

      @maquillajecaro

      Carolina Ortiz

      Lifestyle and Beauty Blogger
      @maquillajecaro

      Carolina Ortiz

    • César Taveras

      Online Marketing Manager

      Rosetta Stone

      César Taveras

      Online Marketing Manager
      Rosetta Stone

      César Taveras

      Cesar Taveras is a digital marketing professional with experience in developing and implementing multicultural campaigns. His latest achievements in Rosetta Stone include a 54% growth in revenue in line with a return on investment of 3.4%.
      His passion is to contribute to education programs that emphasize human values and positively build the character of the people. Their vision is to build a new era where Latinos are no longer seen as an unfortunate group and be recognized for its integrity, love and passion to positively contribute to society.

    • César Taveras

      Head of Multi-Cultural Marketing

      Rosetta Stone

      César Taveras

      Head of Multi-Cultural Marketing
      Rosetta Stone

      César Taveras

      Cesar Taveras is the Head of Multi-Cultural Marketing at Rosetta Stone where he leads all marketing efforts to US Hispanics and LATAM consumers. He is responsible for managing all digital and offline media spend as well as developing and executing strategies to create awareness, generate interest and drive web and call center sales.

    • Charlie Hunter-Schyff

      Head of Planning & Insights, Mobile Advertising "

      Telefonica

      Charlie Hunter-Schyff

      Head of Planning & Insights, Mobile Advertising "
      Telefonica

      Charlie Hunter-Schyff

      thinker responsible for activating and accelerating mobile revenues across Telefonica's markets. Charlie’s role is commercially driven, identifying the strategic levers that will drive greatest impact and leading initiatives that drive accelerated revenue growth. He leads the team responsible for sales strategy, sales effectiveness, trade marketing and best practices that drives the local Telefonica businesses across Europe & Latin America.
      Charlie has over 15 years experience helping brands make the most out of mobile and integrated communications and over 5 years at the forefront of the mobile marketing industry. He joined Telefonica from Proximity London (part of the BBDO Group) where he was Digital Strategist. Prior to Proximity, Charlie worked in digital media agencies for brands including Proctor & Gamble, Masterfoods, Beiersdorf, British Gas, BT and many more.
      Charlie is widely recognised as one of the global leaders in the industry, frequently called on by trade press for insights into mobile marketing and a regular contributor and evangelist at global industry conferences—from MMA's Forums in London to IAB Conecta Mexico. He personally has received a number of accolades such as ‘The Drum top 50 Mobile influencers’ and was a founding member of the Interactive Advertising Bureau’s Mobile Steering Board.

    • Christian Borjon

      Director Hispanic Sales & Marketing / Sprint & SPG

      Samsung

      Christian Borjon

      Director Hispanic Sales & Marketing / Sprint & SPG
      Samsung

      Christian Borjon

    • Claudia Moreno Escobar

      Senior Multicural Strategy

      Kellogg Company

      Claudia Moreno Escobar

      Senior Multicural Strategy
      Kellogg Company

      Claudia Moreno Escobar

      Claudia Moreno Escobar is the Senior Multicural Strategy at Kellogg Company where she is driving multicultural digital platforms and eco-systems to engage and connect culturally relevant content to Hispanic community for Kellogg company Brands.
      Previous to Kellogg Claudia joins roles leading cross functional teams in Latin America and the Caribbean Region at Campbell Soup Co. and Newell Rubbermaid contributing to brand building and consumer insights, working with brands such as V8 Splash, Campbell’s, Prego, Sharpie, Liquid Paper and Paper Mate.
      Claudia offers more than 20+ years experience in the CPG arena with Fortune 500 global companies in Strategic Planning, Brand Portfolio Management, Integrated 360 Campaigns, New Product Launches, Price Strategy, Project Management, Social Media, Merchandising Programs, Consumer Research and P&L Management specializing in Latin American Region.

    • Crystal Hudson

      Principal Officer, Sports & Affinity Marketing

      Amtrak

      Crystal Hudson

      Principal Officer, Sports & Affinity Marketing
      Amtrak

      Crystal Hudson

    • Cynthia Evans

      Director Insights and Thought Leadership

      Group M Latin America

      Cynthia Evans

      Director Insights and Thought Leadership
      Group M Latin America

      Cynthia Evans

    • Dabo Ché

      Executive Creative Director

      Spike DDB

      Dabo Ché

      Executive Creative Director
      Spike DDB

      Dabo Ché

      Dabo Ché joined Spike DDB, Spike Lee's co-venture with DDB, in April of 2010. As ECD, Dabo works side by side with Spike to craft the creative vision of the agency and help clients evolve their brands into something considerable and relevant to what he has coined "The New Americana", a cultural psychographic not definable by race, age or economic status.
      Since joining Spike DDB, he has rebranded, restructured and reinvented the agency and helped triple the size by winning new clients such as Chevy and Cadillac. In order to maintain the Brooklyn boutique culture of the agency, Dabo guides his department to pursue "passion projects" which are developed internally or crafted for specific clients such as Brooklyn Brewery, HBO and The City of New Orleans.
      Previously at UniWorld Group, Dabo was the GCD on brands such as Ford, Time Warner Cable and the U.S. Marine Corps. Before that
      Dabo received his BFA degree in filmmaking from The School of the Art Institute of Chicago. His passion for storytelling and the moving image is what originally guided him towards a career in advertising. He currently is development several projects as a writer, director and producer.

    • Daniela Ramirez

      Lifestyle and Fasion Blogger

      @nanysclozet

      Daniela Ramirez

      Lifestyle and Fasion Blogger
      @nanysclozet

      Daniela Ramirez

    • Darren Marshall

      Executive Vice President

      Consulting and Research

      Darren Marshall

      Executive Vice President
      Consulting and Research

      Darren Marshall

      At rEvolution, Darren brings groundbreaking research and real-working insights to the forefront of the sports marketing industry. An Oxford graduate, who became an American in Connecticut, Darren relies on more than 25 years of sponsorship and brand research expertise to deliver the industry’s most effective, business building sponsorship research models and advice for companies and brands. Clients from Seoul and London to New York City, seek his recommendations on everything from global sponsorships to local team deals. When he is not advising brands, such as Chipotle, Samsung and YouTube, he can be found cheering on Arsenal and the Patriots.

    • Dave Marsey

      Managing Director, EVP

      DigitasLBi

      Dave Marsey

      Managing Director, EVP
      DigitasLBi

      Dave Marsey

    • David Fierro

      VP Retail Bank Marketing

      Banamex

      David Fierro

      VP Retail Bank Marketing
      Banamex

      David Fierro

      David is a senior marketer with 26 years in the marketing & media industry.

      His professional journey includes almost every communication media fields. He has being part of several evolution processes, from the Broadcast TV monopoly in México to the digital crowdsourcing era, from the publisher content transformation to the advertiser efforts to keep the pace with the new media.

      With strong bases on research & analytics focused on commercial porpoises, David Fierro have observed and participated on the industry evolution trough many points of view.

    • Debbie Rubinstein

      Global Client Lead

      Starcom

      Debbie Rubinstein

      Global Client Lead
      Starcom

      Debbie Rubinstein

      With an extensive media background covering Mexico & Latin America, Debbie Rubinstein has over 20 years of experience working with local, regional and global clients.

      Additional to her Media Agency expertise, she has also worked for Grupo Bimbo handling the Americas Media Review Process in 2015.

      Previous to her role as Global Lead for Grupo Bimbo, Debbie worked for Havas Media were she successfully managed the Monterrey office, third largest one for the group in Mexico. During her time there, she led the team to win 5 new accounts and 4 prizes (3 Effies / 1 FOMLA)
      Also, partnering with top digital vendors, they developed the first Digital Summit directed to the Northeast region of the country. The event, had over 220 attendees (Clients, Prospects & Vendors).

      From 2007 till 2009, Debbie moved to NYC to be the lead relationship between MEC and the Colgate Latam team based there.
      Her main goal was to develop strategic guidelines with a unified criteria for the whole region and periodic data to clients.

      She has also worked for FCB, Y&R and Grey and even partnered with 3 other people to open her own advertising agency.

      She earned a bachelor of communication in Mexico city and was lucky enough to participate in a Marketing and communication course in CEDEP, France.

    • Denisse Guerra

      Regional Marketing Director, Latin America

      The Estée Lauder Companies

      Denisse Guerra

      Regional Marketing Director, Latin America
      The Estée Lauder Companies

      Denisse Guerra

      I started my career as Intern for Nike North American company in the city of Guadalajara. Through this project, the company opened area "Market Research" gradudada me one time. I was 2½ years as Consumer Insigth Coordinator reporting directly to the Director of Marketing for the company. After I got the opportunity to launch a new brand for Nike in Mexico, the share of casual clothing "Nike Sportswear. In this position he was responsible for designing the strategy of launching the brand in Mexico and coordinate all consumer experiences with this brand category. A year later addition to carrying category
      "Sportswear" also put me in the category of "Running" second largest category of the business. In late 2009, the company Estee Lauder Companies hired me as Product Manager for brands Tom Ford Estee Lauder and where I was in charge of generating strategies for product, price and distribution of new releases for brands. A year and a half, I was given the opportunity to take the position of Marketing Manager for these same brands, now under the supervision of the product areas, media and trade marketing. I spent two years in that position where among other things we position the brand Estee Lauder in a market of younger women through various digital strategies, social media and events at point of sale. In the same way we implemented a change in overall brand image, much more modern and close to the young consumer.
      In the month of February 2013, I was given the opportunity to move to the regional structure of the company, now as Regional Director Marcadotencia Latin American brands Estee Lauder, Tom Ford and adding the fragrance brand ADF in which are the Fragrances Donna Karan, Tommy Hilfiger, Coach, Michael Kors, among others. In this position I have aimed to align strategies Marketing, Trade Marketing, Digital and Prices of brands in more than 12 countries highlighting Mexico, Chile and Brazil.

    • Diahann Smith

      Multicultural Marketing Manager

      Florida Dairy Farmers

      Diahann Smith

      Multicultural Marketing Manager
      Florida Dairy Farmers

      Diahann Smith

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      Diahann Albarrán Smith, a consumer marketing professional with more than 20 years’ experience. Diahann has local, regional and international marketing experience. She began her career at the Orlando Sentinel where she helped launch the Spanish-language El Sentinel and committed to working with the Central Florida Hispanic community where she is an active volunteer. Florida Dairy Farmers recruited Diahann to grow its Hispanic marketing outreach in Florida. She also worked with sister organization the U.S Dairy Export Council, to help market U.S. dairy in the Caribbean. In her current position as Director of Marketing and Partnership Development for Florida Dairy Farmers, she develops and executes marketing plans to promote Florida dairy farmers and the health benefits of dairy. She recently completed an executive MBA at Rollins College Crummer Graduate School of Business.

    • Dominic Curran

      CEO

      Synergy USA

      Dominic Curran

      CEO
      Synergy USA

      Dominic Curran

      Dominic Curran is CEO of Synergy USA, having rejoined the business as a former MD of Synergy UK. In between, he was Bacardi’s first ever Global Sports Director, responsible for the strategy and activation of sports partnerships across the brand portfolio from F1 to soccer. Dominic is a passionate believer in sport’s power to connect brands with consumers—especially millennials—and is a regular panelist and international media contributor on the subject.

    • Dominick Milano

      EVP of Publisher Development and Client Service

      Triton Digital

      Dominick Milano

      EVP of Publisher Development and Client Service
      Triton Digital

      Dominick Milano

      Dominick Milano has been partner in Triton Digital since its inception. Milano has spent the last decade evangelizing the need for local media's digital transformation and helping clients male the transition utilizing Triton's products and services. He has spent more than 30 years in the media industry, having previously served in an array of senior management positions at the Katz Media Group, Clear Channel, and Interep National Radio Sales. A graduate of New York University, Milano resides in New Jersey with his wife and three children.

    • Dorothy Dowling

      CMO

      Best Western

      Dorothy Dowling

      CMO
      Best Western

      Dorothy Dowling

      Dorothy Dowling is senior vice president and chief marketing officer for Best Western® Hotels and Resorts. Dorothy, a 30-year hotel industry veteran, directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce.

      Since joining Best Western in 2004, Dowling has implemented a number of measures to increase market share and contemporize the iconic Best Western brand. She re-branded the company’s loyalty program to Best Western Rewards®, increased its membership by 13 million and more than doubled its revenue contribution percentage to hotels. The program has since earned key industry recognitions, such as the top loyalty program by Loyalty 360, the third best loyalty program by U.S. News & World Report, and was the recipient of the American Express Loyalty Award.

      Under Dowling’s leadership, Best Western has strengthened its strategic partnership with AAA/CAA. As a result, Best Western has been named AAA Lodging Partner of the Year every year since 2008. In 2014, Best Western also won AAA recognitions for Best in Marketing and Best in Sales.

      During Dowling’s tenure, Best Western introduced its descriptor program, which established three distinct hotel types, and made significant investments in its sales programs. As a result, Best Western Plus was voted the Best Upper Midscale Hotel brand in the 2014 and 2015 Business Travel News survey. Additionally, Best Western was voted the No. 1 Midprice hotel brand in 2014 and ranked in the top 3 in 2015. Best Western beat out brands such as Hampton, Holiday Inn and Fairfield to take the top spot as the favorite for business travel.

      Dowling has also overseen critical user experience improvements to the bestwestern.com booking channel, as well as the launch of multiple mobile initiatives, including the iPhone and Android application, Best Western to Go®. Under her leadership, Best Western has become a leading hotel player in digital marketing through innovative partnerships with TripAdvisor, Facebook and Google, among others.

      In September 2013 Dowling was named vice president of the Global Business Travel Association Allied Leadership Council. Dowling currently serves on, and is a former chair of the HSMAI Americas Board of Directors, and is past president of HSMAI Canada.

      Dorothy has been honored with a number of awards, including being named the 18th most influential Chief Marketing Officer (CMO) in the world in the Forbes/ScribbleLive/LinkedIn’s 4th Annual CMO Influence Study in 2015. Dowling, who jumped in the rankings from 27th in 2014 to 18th in 2015, is the third highest ranked female CMO on the list. Additionally, she received the prestigious American Hotel Foundation Award for Best Practices in Guest Loyalty Programs, and was among HSMAI’s Top 25 Extraordinary Minds in Sales and Marketing two times. Finally, in 2014, Dowling was inducted into the Direct Marketing News Marketing Hall of Femme.

      Before joining Best Western, Dowling held executive-level positions with ARAMARK’s parks, resorts and conventions divisions. She began her hospitality career in Canada after earning a joint Masters of Arts degree in sociology and leisure studies from the University of Waterloo in Ontario. In 2008, Dorothy received the university’s Distinguished Alumni Award.

    • Edgardo “Ed” Carias

      Sr. Brand Manager

      El Jimador Tequila – NAR (North American Region)

      Edgardo “Ed” Carias

      Sr. Brand Manager
      El Jimador Tequila – NAR (North American Region)

      Edgardo “Ed” Carias

      Edgardo Carias is a marketing professional with over 17 years of experience in the alcohol beverage industry. He has worked at all levels of the industry from local promotions to national brand management. He has extensive experience working with multicultural consumers as well as total market. Mr. Carias has also led the sports marketing efforts for Jack Daniel’s Tennessee Whiskey, el Jimador Tequila and several other nationally distributed brands. He is experienced in sports partnerships from a local level to national league agreements, having worked with soccer, hockey, baseball and basketball teams and leagues.

    • Edgardo “Ed” Carias

      Sr. Brand Manager

      El Jimador Tequila – NAR (North American Region)

      Edgardo “Ed” Carias

      Sr. Brand Manager
      El Jimador Tequila – NAR (North American Region)

      Edgardo “Ed” Carias

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      Edgardo Carias is a marketing professional with over 17 years of experience in the alcohol beverage industry. He has worked at all levels of the industry from local promotions to national brand management. He has extensive experience working with multicultural consumers as well as total market. Mr. Carias has also led the sports marketing efforts for Jack Daniel’s Tennessee Whiskey, el Jimador Tequila and several other nationally distributed brands. He is experienced in sports partnerships from a local level to national league agreements, having worked with soccer, hockey, baseball and basketball teams and leagues.

    • Eduardo Gamarra

      Professor

      Florida International University

      Eduardo Gamarra

      Professor
      Florida International University

      Eduardo Gamarra

      Eduardo A. Gamarra received his Ph.D. in political science from the
      University of Pittsburgh in 1987. He has been affiliated with Florida International University since 1986 where he is currently a tenured-full professor in the department of politics and international relations. Gamarra is the founder of Integrated Communications and Research (ICR), a strategic communications, market research and public opinion polling firm
      that serves clients in the United States and throughout Latin America and the Caribbean.
      Gamarra has worked closely with media outlets including radio, television and newsprint. He has been quoted in papers ranging from the New York Times, the Washington Post, and the Wall Street Journal to El Tiempo de Bogota, El Mercurio de Chile, Clarin de Buenos Aires, and La Razon de La Paz, Bolivia. Gamarra often serves as political analyst for CNN en Español, Univision, Telemundo, Caracol, RCN, and Al Jazeera on Latin American and Caribbean issues. He has appeared on programs such as Nightline, The McNeil Hour, ABC News, NBC News and CNN in English. He is also regularly interviewed in radio programs including the BBC and National Public Radio.

    • Eduardo Pérez

      Partner

      PM3

      Eduardo Pérez

      Partner
      PM3

      Eduardo Pérez

      Eduardo Pérez is a founding Partner of PM3. Eduardo, along with a business partner launched PM Publicidad (now PM3) in 2003 and has led the Hispanic marketing and advertising agency’s growth from scratch to being one of the top 20 Hispanic advertising agencies in the U.S.

      Eduardo’s professional background prior to starting PM Publicidad was primarily on the client side, mostly with Astral Group (now Fluidra), a Barcelona-based multinational. He has served on the Board of Directors of several non-profits, as well as on the Board of Atlanta Advertising Club and the Orange County Ad Federation. Currently Eduardo is on the Advisory Board of the Florida State University College of Communications and Information as well as the Advisory Board of the FSU Center for Hispanic Marketing.

      Eduardo is a frequent speaker at conferences and events on the subject of the U.S. Hispanic segment and marketing to them, and was a regional and finals judge for the 2013 and 2014 Effie Awards.

      Eduardo’s parents settled from Spain to Jacksonville, Florida where he grew up. He was educated at The Florida State University where he earned degrees in International Affairs and Political Science. A former professional road cyclist, Eduardo remains active in sports as a competitive polo player and captain of PM3’s championship winning 7 v. 7 soccer team.

    • Edwin Hincapie

      Multicultural Marketing Manager

      Heineken USA

      Edwin Hincapie

      Multicultural Marketing Manager
      Heineken USA

      Edwin Hincapie

      Edwin Hincapie is the Multicultural Marketing Manager at Heineken USA. He oversees multicultural shopper marketing initiatives across the Heineken portfolio of brands which include Heineken, Dos XX, Tecate and Red Stripe. He provides strategic direction and develops go to market plans focusing on Hispanic, Asian, African American and millennial shoppers.

      He joined Heineken USA from Geometry Global where he served as SVP, Multicultural Marketing. In that role, he was responsible for leading the multicultural marketing initiatives and program development across Heineken & Tecate brands in the US. As well as working on client efforts in the Latin America and Caribbean region.

      Edwin has also held key leadership positions at Dieste, Adrenalina, The Vidal Partnership and Momentum. And has worked with a variety of brands and clients including: Sprint, Verizon, AT&T, Diageo, Cuervo, Coors Light, Johnson and Johnson and Home Depot.

      Edwin holds an International Marketing & Finance degree from Fordham University and has completed the 4A's Institute of Advance Advertising Studies and Omnicom University's Advanced Management professional programs.

    • Elia Baltazar

      Periodista

      Elia Baltazar

      Periodista

      Elia Baltazar

      Periodista desde hace 30 años. Actualmente es colaboradora permanente de las revistas Expansión y Obras, corresponsal en la Ciudad de México de los periódicos El Siglo de Torreón, El Siglo de Durango, El Imparcial de Sonora y el Diario de Yucatán. Produce y conduce el programa de radio Ponte en Medio, que se transmite Código Ciudad de México. Fundó y dirigió la revista El Contribuyente, de periodismo fiscal y ha colaborado en diversos periódicos, revistas y sitios de internet. Entre ellos CNN México, El Universal, Revista Domingo, Gente, Animal Político, Sinembargo.mx, Open y Playboy, entre otras. Ha sido reportera, editora, jefa de redacción y jefa de información. En el año 2000 ganó el premio latinoamericano de periodismo UNIFEM ONU en la categoría de reportaje y el Premio de Periodismo sobre Seguridad Informática en 2011. Ha sido maestra de periodismo y fue cofundadora de la Red de Periodistas de a Pie, una organización dedicada a la profesionalización de periodistas. Ha colaborado en distintas investigaciones y publicaciones internacionales sobre el periodismo en México, entre ellas, en la Nieman Reports de la Universidad de Harvard y recientemente en el libro No Woman’s Land, coordinado por INSI (International News Safety Institute). También ha colaborado con artículos y reportajes en los libros Infancias vemos, migraciones no sabemos, 72Migrantes, de editorial Almadía y 012-018: Ejes y Transición de la República, editado por la UAM Xochimilco. Es coautora del libro Entre las Cenizas, de la editorial Sur Plus.

    • Emilio Sanchez

      ‎Director of Business Development at EFE News

      Efe

      Emilio Sanchez

      ‎Director of Business Development at EFE News
      Efe

      Emilio Sanchez

    • Emilio Sanchez

      Business Development Director

      Efe News

      Emilio Sanchez

      Business Development Director
      Efe News

      Emilio Sanchez

      Emilio C. Sanchez is the Business Development Director for EFE News. His media experience in the U.S. and Latin American markets spans 25 years as the US Managing Editor for EFE in Washington and for Latin America in Miami. He is a member of the George Washington University’s Council for Media and Public Affairs. In 2012, Emilio was awarded Top Digital Media Professional by Portada Magazine as the CEO of La Vox Media Group.

    • Emilio Trabulse Amor

      CMO

      Grupo Martí

      Emilio Trabulse Amor

      CMO
      Grupo Martí

      Emilio Trabulse Amor

      Emilio Trabulse Amor, CMO del Grupo Marti, con 14 años de experiencia dentro de la marca más importante en el mercado detallista en deportes de México.

      Pionero en el concepto “Deporteísmo”. Siendo un apasionado del ejercicio, ha llevado a este concepto a romper paradigmas. Es especialista en estrategias de posicionamiento y mantenimiento de marcas y negocios dentro del grupo tales como: “Tiendas Martí, Clubes Sport City y Eventos Emoción Deportiva”.

      Su conocimiento lo ha llevado al cierre y manejo de alianzas estratégicas con instituciones como FMF, Federación Mexicana de Natación, Abierto Mexicano de Tenis, CMB, Ironmex, Liga Mexicana de Béisbol, Instituto del Deporte del Distrito Federal, entre otras.

    • Eric Tourtel

      Managing Director Latin America

      Teads.TV

      Eric Tourtel

      Managing Director Latin America
      Teads.TV

      Eric Tourtel

      With over 15 years of industry experience, Eric Tourtel, Senior Vice President of Teads Latin America, has combined his expertise in international sales, business and operation strategy to accomplish Teads’ vision of reinventing video advertising. Teads, previously known as Ebuzzing, is a leading global technology company who invented the Outstream technology through which quality videos are placed in the heart of premium, editorial content. An avid Outstream ambassador, Eric has established Teads’ footprint in Latin America by opening offices in Miami, Buenos Aires and Mexico City within a six-month period.

    • Erich Wasserman

      Co-Founder, Chief Revenue Officer

      MediaMath

      Erich Wasserman

      Co-Founder, Chief Revenue Officer
      MediaMath

      Erich Wasserman

      As Chief Revenue Officer, Erich leads MediaMath’s sales and account management business.Erich was part of the founding team at MediaMath, and created the company’s first sales and account management practices servicing what would be the world’s first adopters of programmatic technology. In 2011, Erich moved to London to establish MediaMath’s business outside of the US. In this role, he grew and led a team which focused on business expansion in EMEA and APAC, and developed these regions into substantial contributors to MediaMath’s ongoing success. Now CRO, Erich is continuing to drive MediaMath’s international expansion and leading the teams that bring the fruits of MediaMath’s global technology to clients around the world.
      Alongside his business accolades, Erich held the position of Executive Director for the Foundation for Individual Rights in Education, before co-founding Hope for Vision, an organisation devoted to the treatment and cure of blinding eye diseases. Following this in 2005, as the executive director of media solutions at [x+1], he was part of the team that launched the fastest-growing business unit within the firm.
      Erich earned a bachelor’s degree in political philosophy and classical piano from the University of Virginia and holds joint British and American citizenship.

    • Fabienne Fourquet

      CEO and co-founder at 2btube

      2Btube

      Fabienne Fourquet

      CEO and co-founder at 2btube
      2Btube

      Fabienne Fourquet

      After occupying during 10 years at A&E Network various roles from the international marketing department to being in charge of all international digital properties and distribution strategy, based consecutively in New York, Singapore and London, Fourquet went back to Paris and spent 4 years at Canal+ as the Head of Digital Content. She then decided to launch her own digital business along with Bastian Manintveld, already successful digital entrepreneur, and launched 2btube, the most ambitious YouTube multichannel network, dedicated to Spanish speaking content in sept 2014.

    • Federico Grinberg

      CEO

      Futbol Sites

      Federico Grinberg

      CEO
      Futbol Sites

      Federico Grinberg

      Co-Founder and CEO at Futbol Sites, top digital sports media group in Latin America, with one of the largest audience in its category, reaching more than 25 million unique users every month. Federico began his career in Buenos Aires, Argentina and led the opening of new markets for Futbol Sites, such as Brazil, Chile, Colombia, Mexico, Ecuador and US. Since 2014 he oversees the global strategy of the company from their offices in Miami, Florida.Federico Grinberg

    • Felipe Molina

      Digital Specialities Director

      IPG Mediabrands

      Felipe Molina

      Digital Specialities Director
      IPG Mediabrands

      Felipe Molina

      As Digital Director, Felipe is responsible for MediaBrands’ Miami digital product, from Strategy, plan development and the execution of integrated digital programs and campaigns across multiple digital platforms, to deliver measurable results.
      Feilpe generates new solutions for the attainment of IPG Mediabrands clients' digital marketing objectives while developing processes for using digital media analytics to refine strategy and maximize the ROI of marketing communications.
      Felipe has extensive experience in the Credit Card industry, working for MasterCard for the last 5 years, developing successful media strategies for the LATAM region . Additionally, he has worked with brands such as Microsoft, LATAM Airlines, Coca-Cola (Caribbean), Sony Pictures (theatrical), Sears and Verizon, among others, in the LATAM and North American markets.
      Prior to joining IPG Mediabrands in 2010, he worked at Havas Media Contacts, where he built their paid search department for the Chilean market, and advised in digital media as well.

    • Fernando Bermúdez Pire

      Director General

      Carat México

      Fernando Bermúdez Pire

      Director General
      Carat México

      Fernando Bermúdez Pire

      Carat Mexico Managing Director since February 2015
      Member of the Executive Council of IAB México since 2013
      Jury at the Festival of Media LATAM 2014
      Former member and jury of IAB Spain
      Associate Professor in the Master of Internet Business program at ISDI México, and Professor at Universidad Pontificia de Salamanca in Communications Degree
      Graduated in Telecommunications engineering (Universidad Politécnica de Madrid), MBA (UPM Business School) and Master in International Marketing and Sales (ESADE Business School)
      Fifteen years of experience in marketing and communication, seven of which as Marketing and Business Development Consultant, and eight as a professional at advertising agencies
      Chief Digital Officer at Dentsu Aegis Mexico (2013 to 2015)
      Head of New Media at Arena Quantum (Havas) (2011 to 2013)
      Digital Account Service Director Arena (Havas) (2009 to 2011)
      Business Development Director at Havas Digital (2007 to 2009)
      Strategy Manager at Accenture (2004 to 2007)
      Senior Consultant at PwC (2000 to 2003)
      He worked for clients such as Telefónica, Vodafone, Banco Santander, BBVA, Schweppes, General Motors and Adidas, to name just a few.
      He is regular collaborator in economical and specialized publications in Spain such as “Expansion” and “El País”
      Fernando loves to train martial arts in his spare time.

    • Fernando Fiore

      Soccer Broadcast Celebrity

      Fernando Fiore

      Soccer Broadcast Celebrity

      Fernando Fiore

      Fernando Fiore “El Presidente” is the most recognizable face in the Spanish-speaking sports world. The 3-time Emmy Award winning sportscaster has a diverse and distinguished television career spanning over 20 years, during which he established himself as the #1 soccer personality for U.S. Hispanics.
      Argentinean-born Fiore arrived in the states in 1980, and got his big break working as a reporter for Telemundo. He then moved on to host various television programs for Univisión, including Lente Loco, Hola America, Titulares Deportivos , and Fuera de Serie with Sofia Vergara.
      Then, of course, came Republica Deportiva: the two-hour Spanish-language sports show that made “Fernando Fiore” a household name. Fernando spent 15 years leading the helm at Republica Deportiva, traveling the world to cover seven FIFA World Cups, the finals of the “Copa Libertadores”, various championship boxing matches, and much, much more.
      The high-energy, charismatic sports journalist was integral in the launch of Univision Deportes, has been a spokesperson for brands such as Coca-Cola, Makita, AT&T, and H.E.B., and he is author of the acclaimed book ¡Vamos a Mundial!.
      Fernando Fiore’s versatility, humor, and knowledge of sports and the Hispanic community make him a one-of-a-kind celebrity. Fiore not only understands sports and Hispanics, but he lives and breathes what it means to love soccer.

    • Fernando Fiore

      On Air Personality

      Fox Sports

      Fernando Fiore

      On Air Personality
      Fox Sports

      Fernando Fiore

      An Emmy Award-winning broadcaster, Fernando Fiore co-hosts and contributes to the network’s expanding portfolio of elite, world-class soccer events, including the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

      Fiore, who had previously spent his distinguished career working exclusively on Spanish-language television, made his English-language debut with FOX Sports in 2016 during Copa America Centenario. His illustrious career spans more than 26 years, during which he has won two Emmy Awards.

    • Fernando Monedero

      Managing Director

      IPG Mediabrands

      Fernando Monedero

      Managing Director
      IPG Mediabrands

      Fernando Monedero

      Fernando Monedero embodies the main qualities of a successful marketing and media executive. Hard working, skillful, a great communicator and cosmopolita.

      Spain born Monedero, is currently responsible for the day to day operational, financial, new business and client management of the Miami office of IPG Mediabrands.

      Earlier in his career Monedero held leading positions at MEC as LATAM Regional Digital Director, working on translating MEC's global digital vision and increasing their digital footprint across the region and Havas Media, leading different departments, such as Social Media (Socialyse), SEM, Mobile Marketing (Mobext), the ADT/DSP (Affiperf) and Data & Analytics team for communication strategies and cross media analysis with clients in the U.S. Domestic and Hispanic markets and designed and implemented Pan Regional campaigns for Latin American advertisers.

    • Fernando Monedero

      Head of Digital for Latin America

      Mediaedge

      Fernando Monedero

      Head of Digital for Latin America
      Mediaedge

      Fernando Monedero

      Fernando Monedero is currently responsible for the day to day operational, financial, new business and client management of the Miami office of IPG Mediabrands. Earlier in his career Monedero held leading positions at MEC as LATAM Regional Digital Director, working on translating MEC's global digital vision and increasing their digital footprint across the region and Havas Media, leading different departments, such as Social Media (Socialyse), SEM, Mobile Marketing (Mobext), the ADT/DSP (Affiperf) and Data & Analytics team for communication strategies and cross media analysis with clients in the U.S. Domestic and Hispanic markets and designed and implemented Pan Regional campaigns for Latin American advertisers.

    • Francisco Morillo

      Digital Marketing Manager

      Xoom

      Francisco Morillo

      Digital Marketing Manager
      Xoom

      Francisco Morillo

      Francisco Morillo is digital marketing and advertising expert with a focus in strategy, implementation and optimization of metric driven digital campaigns. At Xoom, A PayPal Service, Francisco is responsible for managing digital advertising programs to drive brand’s customer acquisition growth for Latin America, Asia, Europe and Africa. There, he also directs search and display programs, and oversees agency relations. Previously, Francisco worked at several agencies as a digital media director, and also has experience in the e-commerce industry. Francisco has a passion for data analysis and its potential to innovate and drive business growth within the US Hispanic and Latin American digital markets.

    • Gary Milner

      Digital Marketing Strategy

      Lenovo

      Gary Milner

      Digital Marketing Strategy
      Lenovo

      Gary Milner

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      Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted programmatic conferences last year as far flung as India, Australia and China.

      ∙ Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie

    • Gloria Constanza

      Partner, Chief Contact Strategist

      d expósito & Partners

      Gloria Constanza

      Partner, Chief Contact Strategist
      d expósito & Partners

      Gloria Constanza

      In her position as Partner and Chief Contact Strategist, Gloria is responsible for the oversight of all media planning, buying and data analytics for the agency - from terrestrial media to digital, to non-conventional. In this role, she leads their media strategists and buying teams in developing result-driven and leading edge media programs for their clients.

      Gloria has over 25 years of advertising experience and she has been at the helm of some of the most remarkable media success stories for this Hispanic market. During her tenure in the industry, Gloria has managed multiple accounts and categories ranging from AT&T, Sears, Bank of America, Mazda, Procter and Gamble, Kraft, Census 2000/2010 and Amway.

      In May 2005, in partnership with a colleague, Gloria co-founded CMS Partners. And in fall of 2006, Daisy Expósito-Ulla, one of the top authorities in the Hispanic advertising industry, acquired a majority stake of CMS Partners and the company was renamed: d expósito & Partners. Their list of clients' roster include: AARP, U.S. Army, McDonald’s New York Tri-State, Port Authority of New York/New Jersey, Tajín Mexican Seasoning, Amica Mutual Insurance, and NBA

      Gloria has received multiple media Awards in the area of strategic planning and best use of media as well as several industry awards. In 2008, she was selected Executive Media Planner of the year. In the last two years – 2015 and 2016, Gloria and her media team was awarded the Best Media Plan of the Excelencia Award at the AHAA Conference.

      Gloria is a member of the 4A's Media Measurement Committee. In her position she brings the Hispanic market perspective as it pertains to research and data/analytics that impact the advertising industry.

    • Gonzalo Alonso

      Managing Director

      Audio.Ad

      Gonzalo Alonso

      Managing Director
      Audio.Ad

      Gonzalo Alonso

      Gonzalo Alonso is a business professional with more than 10 years experience in the internet industry. He has extensive knowledge of the entire digital ecosystem and a solid background in sales management.

      Between 2006 and 2011 he was Business Manager of Sextageneración, one of the first 5 digital agencies to become partners with Google in Latin America.

      From 2011 to 2014, he was New Businesses Manager at Infobae.com, one of the region’s most visited online news sites. During his last year, he occupied the position of Head of International Sales for the group’s 5 portals.

      He also worked as a financial analyst for 3 American companies: Dow Chemical, General Electric and Monsanto.

      He studied Business Management and Marketing at the Buenos Aires University of Business and Social Sciences.

      Gonzalo has been the Managing Director of Audio.Ad since November 2014.

    • Gonzalo Campos

      Director of Audience Developmen

      Telemundo

      Gonzalo Campos

      Director of Audience Developmen
      Telemundo

      Gonzalo Campos

    • Gonzalo del Fa

      President

      GroupM Multicultural

      Gonzalo del Fa

      President
      GroupM Multicultural

      Gonzalo del Fa

      As president of GroupM Multicultural, Gonzalo plays a key role in all aspects of the
      multicultural media and marketing efforts initiated by GroupM agencies Maxus, MEC,
      Mediacom, Metavision and Mindshare. The goal of the division is to provide clients with
      a relevant, informative and trustworthy point of view of multicultural markets and
      audiences across the US, resulting in tailored communications strategies based on in-
      depth knowledge of consumers.

      Under Gonzalo’s leadership, GroupM Multicultural handles $600 million in billings from
      clients such as Nestle, AT&T, Unilever, VW, Anheuser Busch, Colgate, Ikea, Lancôme,
      Subway, Church & Dwight, Campbell’s, Abbott, KFC and Kimberly Clark.

    • Guillermo Abud

      Head of Global Business Development & Programmatic

      Batanga Media

      Guillermo Abud

      Head of Global Business Development & Programmatic
      Batanga Media

      Guillermo Abud

      Guillermo Abud is a global marketing and media profesional with great experience across different roles in management, sales and digital media. Memo has succeeded in Latin America and the now the US working on several industries from CPG, automobile, telecommuncations, QSR, travel and with fortune 500 advertisers such as P&G, Coca-Cola, Kellogg's, Kraft, Honda, GM, Continental Airlines, Expedia, & Samsung among many others.

      Today Memo is the Head of Global Business Development & Programmatic with the main objective of Drive the company’s business growth through strategic partnerships with top agencies and advertisers.

      Previously, he worked over 9 years at Starcom Mediavest Group and his last 5 years he was Vice President, Digital Director and Head of programmatic working on Multicultural clients. Prior, he worked at SMG Latin America, TV Azteca, Cyclelogic Mobile Solucions, IFX Networks Mexico & Tutopia.com.

      Mr. Abud earned a bachelor’s degree in Information Systems Management from St. Mary’s University in San Antonio, Texas and a has a Search & Social Media Marketing Postgraduate from the University of Barcelona.

    • Guillermo Arduino

      Anchor and Correspondent

      CNN

      Guillermo Arduino

      Anchor and Correspondent
      CNN

      Guillermo Arduino

      Guillermo Arduino is a CNN Anchor and Correspondent for the CNN Networks based at the CNN Center in Atlanta. Guillermo is the anchor for CNN en Español’s daily afternoon show Encuentro. He is also the host of Clix, the network’s technology program, winner of a 2014 Daytime Emmy for outstanding entertainment show in Spanish. Before this, Arduino was the anchor for Mirador Mundial, the network’s primetime weekend news program.

      For the previous 13 years, Arduino worked for CNN International (English language) as anchor and correspondent for environmental/meteorological sciences, and since 2004, hosted CNN World Report, an international news program featuring unedited reports from hundreds of news stations worldwide. Arduino also served as anchor for iReport for CNN and CNN’s Global Challenges.

      With more than 20 years of television experience both in English and Spanish, Guillermo Arduino began his career in the United States as a news anchor for the NBC International networks. There he served as morning anchor for the morning shows at NBC Spanish.

      Throughout his tenure in international television, Arduino has covered major events from both the studio and on location. He has interviewed, both in Spanish and English, several heads of state and high-profile dignitaries from around the world.

      Guillermo Arduino began his television career in his native Buenos Aires as a news anchor on CVN-America, where he presented news briefs on top stories from around the world. However, his broadcast career began in radio; he was a news reader and host on FM SI San Isidro, Radio América and Radio Argentina. He was also a radio announcer for the classical music radio station FM Clásica.

      Guillermo Arduino was born in Buenos Aires but has triple citizenship: Argentina, Italy and USA. He earned his broadcast journalism degree from ISER (Instituto Superior de Enseñanza de Radiodifusión) in Buenos Aires in 1989.

    • Guillermo Morrone

      Vice President, Head of Global Content Strategy

      Mastercard

      Guillermo Morrone

      Vice President, Head of Global Content Strategy
      Mastercard

      Guillermo Morrone

      Guillermo Morrone is MasterCard’s Vice President, Head of Global Content Strategy. He graduated from the University of Buenos Aires and has worked in marketing and communications on the client and agency side for over 15 years.

      At MasterCard, he was previously the VP Head of Merchant Marketing for the Latin America and Caribbean Region (2012- 2013) and the Head of Marketing for GEO Central (2007-2011).

      Prior to joining MasterCard in 2007, Guillermo was the Chief Client Officer for the Miami based advertising agency diego+heymann+partners. He managed the relationships with clients such as Visa, Alamo Rent a Car, Disney Parks and Delta Air Lines for Latin America and the US Hispanic markets.

      In addition, Mr. Morrone led Delta Air Lines’ International Marketing team in Atlanta, GA for three years. Under his leadership, the team re-launched the brand in Europe, Asia and Latin America in order to build stronger brand recognition with consumers and increase active brand preference in those markets. He was named Worldwide Chairperson of the Advertising and Brand Team of the SkyTeam Alliance (2003-2006).

      Toward the beginning of his career, he was the Head of the International Marketing team for United Airlines from 1998 to 2003. Guillermo played a key role in the airline’s efforts to develop an integrated global advertising campaign. He successfully developed and implemented United’s first international website strategy launching 8 sites in 1999. Prior to moving to Chicago, IL, he led United Airlines’ Marketing Communications and PR department in Argentina in 1993.

      Mr. Morrone was recognized as one of the “Top Ten Marketing Professionals” of 2015 by Portada Magazine and one of the “2015 Latin America 50 Marketing Stars” by The Internationalist.

    • Gustavo Aguirre

      Associate Brand Manager Coors Light at MillerCoors

      MillerCoors

      Gustavo Aguirre

      Associate Brand Manager Coors Light at MillerCoors
      MillerCoors

      Gustavo Aguirre

    • Gustavo Garcia

      EVP, Regional Managing Director

      Ariadna

      Gustavo Garcia

      EVP, Regional Managing Director
      Ariadna

      Gustavo Garcia

      Gustavo is the Regional Managing Director of Ariadna in the US, leading a team of passionate brand strategists, creatives, media experts, data scientists, cultural connectors and tech innovators that bring to life ideas and strategies to reach and engage consumers through all type of media and brand experiences. Under Gustavo’s leadership, Ariadna serves clients targeting consumers in the Americas including American Express, Novartis, Sandoz, Visit Orlando, LatAm Airlines, Palace Resorts and Juan Valdez Café.
      A senior agency leader with over 16 years of experience building and managing digital marketing business, Gustavo has a strong track record in leading teams and client engagement, envisioning successful brand strategies and implementing connected consumer experiences across media platforms and touchpoints.
      As Vicepresident and Head of Edelman Digital, Gustavo led the business transformation of Edelman Miami -part of the world’s largest independent agency network- into an integrated communications agency with a strong digital and creative offering, working with clients such as HBO, TeletonUSA Foundation, Alcon, Diageo, PepsiCo, Yahoo! and Houston Methodist Hospital, targeting audiences in Latin America and the US markets. Under his guidance, the team grew in accounts and digital billings and created groundbreaking campaigns, including TeletonUSA’s “#Moment to Act” celebrity-packed program.

      Prior to Edelman, he was Chief Strategist and Executive Creative Director for M8 (Media 8), a Miami-based digital agency, leading a team of digital strategy, content, social media and creative professionals to drive award-winning work. Some marquee programs lead by Gustavo included the re-imagination of General Mills’ “Qué Rica Vida” a flagship US Hispanic content engagement platform; PlayStation’s “Vive en Estado Play” an immersive digital branding campaign in LatAm; Tiffany & Co. Latin America’s first social media program; Sony Electronics’ Regional Web Product Platform; Starwood Hotels “Destination: Latin America”, a multilingual travel editorial content site; and Master Card’s “Consumo Inteligente” a financial education program for underserved communities in LatAm.
      His work has merited several industry awards including Addy’s (local and national), Portada, MSN Creative Awards, AdAge’s Hispanic Awards, OMMA, MiXX and adTech Awards.

    • Gustavo Guerra

      Brand Director, Tecate Equity

      Heineken USA

      @gusguermaz @Heineken_US

      Gustavo Guerra

      Brand Director, Tecate Equity
      Heineken USA
      @gusguermaz @Heineken_US

      Gustavo Guerra

      Gustavo Guerra serves as brand director for Tecate and Tecate Light, part of the HEINEKEN USA portfolio of Mexican brands. Guerra leads sports marketing efforts for Tecate and plays a key role managing innovation and product line-up strategy for the brands. Prior to joining Heineken USA, Guerra was Senior Group Brand Manager at Heineken Mexico. He began his career at Mars, before transitioning to Ralston Purina, AT&T, Coors Light, and Club Deportivo Guadalajara S.A. de C.V.

    • Hallie Davison

      Managing Director, Latin America

      Colloquial

      Hallie Davison

      Managing Director, Latin America
      Colloquial

      Hallie Davison

    • Hernan Rodriguez

      VP Latin America

      Gravity 4

      Hernan Rodriguez

      VP Latin America
      Gravity 4

      Hernan Rodriguez

      Being an entrepreneur himself, Hernán Rodriguez has focused on commerce, mobile, and social marketing throughout his career. Prior to having his startup acquired by Gravity4, Hernán founded an e-commerce site similar to Amazon for Latin America. Among other ventures, he founded a former software company which was also acquired. Hernán is an alumni from UCLA’s Anderson School of Management, and enjoys sharing his passion for advertising among various Facebook marketing startups around the country.

    • Ignacio Cassinelli

      Co-Founder Blogsi

      Blogsi

      Ignacio Cassinelli

      Co-Founder Blogsi
      Blogsi

      Ignacio Cassinelli

    • Ismalis Mendoza

      Senior Manager of Marketing and E-Commerce

      Marriott International

      Ismalis Mendoza

      Senior Manager of Marketing and E-Commerce
      Marriott International

      Ismalis Mendoza

      Ismalis has more than 14 years of communications experience. She began her career in 2001 at Media Map (a WPP company) before moving to Zenithoptimedia, where she handled Hewlett Packard for the Latin American region. She also worked at Universal McCann, overseeing online advertising initiatives for Texas Tourism, Embratur (Brazilian Tourism Board), MasterCard and General Motors before moving to Hispanic Group as a digital media strategist, handling mobile and online display advertising for DishLatino. At MARCA Miami she held a dual role as media supervisor and senior account executive and oversaw marketing endeavors for a variety of clients including Norwegian Cruise Lines acquisition and Hispanic advertising, PNC Bank and five Tracfone brands for the Hispanic market. Most recently she was marketing manager/director at Ares Distributors, a luxury watch distributor for North America, where she handled all marketing communications for eight luxury watch brands in the US, Caribbean and Latin America, and she was an integral part executing the FIFA World Cup sponsorship that included media buying/planning, media relations, opening of pop-up stores and point-of-sale incentive programs, and 27 in-country events during the World Cup. Ismalis has also independently consulted on the development of marketing strategies and tactics for Unique Vacations LTD (The worldwide representative of Sandals and Beaches Hotels), TAG Heuer and Bomberg. Ismalis is currently the Senior Manager of Marketing and eCommerce for Marriott International’s Florida Select Service and Extended Stay portfolio.

      She holds a Bachelor of Science in Communications from Boston University and is completing her master’s in advertising.

    • Ivonne Kinser

      Head of Digital Strategy

      Avocados From Mexico

      Ivonne Kinser

      Head of Digital Strategy
      Avocados From Mexico

      Ivonne Kinser

    • Ivonne Kinser

      Head of Digital Media Strategy

      Avocados from Mexico

      Ivonne Kinser

      Head of Digital Media Strategy
      Avocados from Mexico

      Ivonne Kinser

      Ivonne Kinser joined Avocados from Mexico in 2014 as the head of digital media and strategy. At AFM she oversees the strategy on all things digital keeping the company on the cutting edge of the Web across the organization’s four business segments: Hispanic market, general market, retail and food service. Within the last year, the Avocados from Mexico’s digital work has been recognized by different organizations and media. The multiple accolades include #2 second-screen Super Bowl champion, most engaging Cinco de Mayo brands on Facebook, and a Silver Communicator Award for AvocadosfromMexico.com Copy Writing.

    • Jaime Cardenas

      CEO & Founder

      AC&M Group

      Jaime Cardenas

      CEO & Founder
      AC&M Group

      Jaime Cardenas

    • Jan Riemens

      CEO

      Zoomin.TV

      Jan Riemens

      CEO
      Zoomin.TV

      Jan Riemens

      Jan Riemens (49), CEO of Zoomin.TV, is a true entrepreneur: in 1993,
      immediately after studying Business Administration at the Eindhoven University in the Netherlands, he founded MoneyView Research, which is still successful today. Two years later he founded Moneyview Online, online provider of financial news, which was successfully sold to Dow Jones Newswires in 2002. In 2000 he founded the Dutch general news agency Novum Nieuws, which was sold to ANP in 2014. Also in 2000 he founded Finance TV, soon to be shortened to FTV and later renamed Zoom.in and renamed again Zoomin.TV. Today Zoomin.TV is an international media company with 150+ employees in 15 branches worldwide conducting operations in 26 markets, producing content in 17 languages, generating 2.2 billion video impressions per month on their own Zoomin.TV network and 1.6 billion on the Zoomin.TV MCN on YouTube.

    • Janina Delloca-Pawlowski

      Brand Manager, Multicultural Marketing

      Dunkin’ Brands

      Janina Delloca-Pawlowski

      Brand Manager, Multicultural Marketing
      Dunkin’ Brands

      Janina Delloca-Pawlowski

      Janina Delloca-Pawlowski is the Brand Manager, Multicultural Marketing at Dunkin’ Brands where she is responsible for strategic leadership and cross-functional partnership to integrate Multicultural insights from planning through execution throughout the various communications channels (Advertising, Promotions & Sponsorships, Digital, Media, Product Development, Brand Strategy). Her career began in advertising at Ogilvy & Mather, New York, and continued at Boston Advertising agencies such as Arnold Worldwide and Hill Holliday. Janina is a member of the Association of National Advertisers (ANA) Multicultural & Diversity Committee and was a judge for the 2015 ANA Multicultural Excellence Awards; serves on the Boston Children’s Hospital Latino Advisory Council Milagros Para Niños; and is also a member of the Boston Chapter of ALPFA (Association of Latino Professionals in Finance and Accounting). Janina is originally from Buenos Aires, Argentina and received her Bachelor of Arts from Villanova University and Master of Science in Integrated Marketing Communication from Northwestern University.

    • Jason Riveiro

      Manager, Multicultural Brand Marketing

      Big Lots

      Jason Riveiro

      Manager, Multicultural Brand Marketing
      Big Lots

      Jason Riveiro

      Jason Riveiro leads Multicultural Brand Marketing for Big Lots Stores, Inc. where he oversees strategy and is responsible for developing all multicultural
      marketing mix elements including broadcast, public relations, digital and social. Previously, Jason started The Sherwin-William Company's multicultural marketing
      department serving more than 4,000 stores across the U.S., Canada and Puerto Rico. Jason is currently completing his MBA from Xavier University and holds a bachelors degree in International Business Administration from the University of St. Thomas.

      Jason Riveiro es el gerente de mercadeo multicultural para las tiendas Big Lots,
      donde supervisa la estrategia y es responsable de el desarrollo de todos los
      elementos de mercadeo multicultural incluyendo televisión, relaciones públicas,
      digital y social.

      Anteriormente, Jason desarrolló el departamento de mercadeo multicultural en la empresa Sherwin-Williams apoyando más de 4,000 tiendas en todo los EE.UU., Canadá y Puerto Rico. Jason está terminando su MBA en la Universidad de Xavier y tiene una licenciatura en Administración de Negocios Internacionales de la Universidad de St. Thomas

    • Javier Chanfreau

      CEO

      Medula

      Javier Chanfreau

      CEO
      Medula

      Javier Chanfreau

    • Javier Delgado-Granados

      Group Director, Multicultural Marketing

      The Coca-Cola Company

      Javier Delgado-Granados

      Group Director, Multicultural Marketing
      The Coca-Cola Company

      Javier Delgado-Granados

      Javier Delgado-Granados has 20 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies that not only connect with the consumer in a culturally relevant manner, but also deliver quantifiable business results.

      Prior to joining The Coca-Cola Company in January 2016, Javier held the role of Director of Marketing and Advertising at Walmart, driving consumer programs focused on Multicultural consumers for the Walmart US operations. Javier was the Marketing Manager at Dr Pepper Snapple Group where he was responsible for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.

      Javier moved to the United States after graduating from the Pontificia Universidad Javeriana in Bogota, Colombia with a B.A. in Communications and Advertising in 1996. He later attended the University of Chicago and the SMU Cox School Business. In 2012 Javier was selected as a HACR Young Hispanic orporate Achiever. Javier’s hallmarks are strong leadership, sound judgment, and always showing respect for others, especially the customer he is entrusted to connect with and represent.

    • Jayson Dubin

      CEO & President

      Playwire Media

      Jayson Dubin

      CEO & President
      Playwire Media

      Jayson Dubin

    • Jeannette Kaplun

      Founder & Chief Content Officer

      Hispana Global

      Jeannette Kaplun

      Founder & Chief Content Officer
      Hispana Global

      Jeannette Kaplun

      An award-winning bilingual journalist and TV personality featured on The Steve Harvey Show, The Chew, Good Morning America, Despierta América, Un Nuevo Día, Tu Día Alegre and other shows, Jeannette Kaplun has successfully managed to forge a multimedia career in both English and Spanish as a lifestyle expert, internationally recognized parenting writer and conference speaker. Born in El Paso, Texas, and raised in Chile, Jeannette launched in 2012 her bilingual platform for Hispanic women, Hispana Global, where she shares tips about parenting, beauty, travel, food, technology, social good and more. In 2014 mom.me recognized her as one of the top 50 mom bloggers and she is followed on social media by thousands. For the past 17 years she has called Miami, Florida her home, where she lives with her husband and two children.
      Jeannette is the author of Todobebé: Todo lo que necesitas saber para el primer año de tu bebé (Rayo, 2006), and is a contributor for Babble, Ser Padres magazine, latinamom.me, Moms Clean Air Force and other outlets. Jeannette formerly was the cofounder and Chief Content Officer for Todobebe and co-hosted Univision’s Viva la Familia and Telemundo’s Todobebe, shows that were Emmy-nominated.Jeannette is the founder and editor in chief of Hispana Global, where thousands of modern Latinas count on her for friendly advice from parenting to beauty, technology to travel. She has worked with brands as Dove, Tide, Target, Downy, Neutrogena, Skype, Pull-Ups, H&R Block, P&G and Embassy Suites as spokesperson and brand ambassador.

    • Jeffrey Duque

      Vice President, Client Solutions

      IM Studio ñ

      Jeffrey Duque

      Vice President, Client Solutions
      IM Studio ñ

      Jeffrey Duque

      As Vice President, Client Solutions of IM Studio ñ, Jeffrey Duque collaboratively plays a leading role in all aspects of Impremedia's marketing solutions service division. The goal of the IM Studio ñ is to provide agencies and brands turnkey marketing solutions and activations through own-able content and influencer marketing, helping brands become storytellers, connecting to audiences at scale and helping build brand loyalty and affinity. In two years since its launch IM Studio ñ has developed campaigns for top clients such as Lexus, Nestle, Netflix, California Lottery, Cigna, Shell, Amtrak and Pernod Ricard.

      With over 20 years of experience in International and Multicultural Media and Marketing Jeffrey has helped launch media properties in over 18 countries around the world and within the US Hispanic market for brands such as ESPN Deportes, Fox Deportes, Sports Illustrated, Golf Magazine, Parenting, Popular Science and many more.

    • Jennifer McBride-Castro

      Senior Brand Manager

      Dish Network

      Jennifer McBride-Castro

      Senior Brand Manager
      Dish Network

      Jennifer McBride-Castro

    • Jennifer Sanchez

      Media Sales Manager

      Taboola

      Jennifer Sanchez

      Media Sales Manager
      Taboola

      Jennifer Sanchez

    • Jeremy Gilbert

      ‎Director of Strategic Initiatives

      The Washington Post

      Jeremy Gilbert

      ‎Director of Strategic Initiatives
      The Washington Post

      Jeremy Gilbert

      As Director of Strategic Initiatives at the Washington Post, Jeremy leads the newsroom to identify, create, and execute unique digital products and storytelling experiences. He reimagined election night experiences, created The Post's first virtual reality stories, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical. Jeremy works closely with the engineering, product design, graphics, audience, analytics and advertising teams. Previously he led digital strategy at National Geographic, taught journalism at Northwestern University, worked at The Poynter Institute and art directed a couple of newspapers.

    • Jesús Viveros

      Director of Public Relations and Communication

      Grupo Posadas

      Jesús Viveros

      Director of Public Relations and Communication
      Grupo Posadas

      Jesús Viveros

    • Jimmy McIntyre

      Director of Consumer Marketing

      Sports Endeavors, Soccer.com

      Jimmy McIntyre

      Director of Consumer Marketing
      Sports Endeavors, Soccer.com

      Jimmy McIntyre

    • Jon Eichelberger

      Regional Head, Americas

      Trivago

      Jon Eichelberger

      Regional Head, Americas
      Trivago

      Jon Eichelberger

      Responsible for the strategy development and implementation of all major business functions in North America including: brand marketing, online advertising, social media outreach, advertiser sales and account management, and product localization.

    • Jon Santiago

      CEO & Founder

      M8

      Jon Santiago

      CEO & Founder
      M8

      Jon Santiago

    • Jon Suarez Davis

      VP, Global Media & Digital Strategy

      Kellogg Company

      Jon Suarez Davis

      VP, Global Media & Digital Strategy
      Kellogg Company

      Jon Suarez Davis

      Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence
      team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment.

      Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels.

      Prior to joining Kellogg, Mr. Suarez-Davis was Senior Vice President, Digital Strategy at Leo Burnett. Jon was a member of the leadership team responsible for the global Kellogg account; specifically, he had management oversight for all Publicis digital agencies working on Kellogg: Starcom Digital, Arc and Digitas.

      Prior to Leo Burnett, Mr. Suarez-Davis played a leadership role in building Biggs|Gilmore – now VML – into one of the most awarded and recognized digital agencies in North America. As Vice President, Strategy, Jon led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg.

      Mr. Suarez-Davis began his career at A Eicoff & Co, a division of Ogilvy & Mather, in direct marketing media and account management roles. Mr. Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing

      Institute at DePaul University, Charles H. Kellstadt Graduate School of Business.
      Jon is a member of the Mobile Marketing Association (MMA) Board of Directors, and BrightRoll/Yahoo and Brand Innovators advisory boards, as well as a frequent speaker at industry events including ANA, IAB and OPA. The Internationalist named him an Internationalist of the Year in 2014, as well as their “100 Marketing Leaders” list in 2013 and 2014.

    • Jonathan Patton

      Vice President of Sales & Partnerships

      H Code Media

      Jonathan Patton

      Vice President of Sales & Partnerships
      H Code Media

      Jonathan Patton

      Jonathan is the Vice President of Sales & Partnerships at H Code Media, the leading US Hispanic digital marketing platform formed to better connect agencies and brand advertisers such as Honda, State Farm, Anheuser-Busch, the UFC, and Facebook with US Hispanics. Previously, Jonathan was a founding team member of SABEResPODER™, where he worked as their VP of Business Development & National Partnerships.

      Amidst his busy schedule, Jonathan has co-founded a social fitness venture, Electric Flight Crew, with multiple members and locations across Los Angeles & New York. He sits on the board of a non-profit organization, The JAM School Foundation, where he has worked directly with the NFL & NBA to provide free health & wellness resources to over 15 million school-aged kids across the U.S. Jonathan has also guest lectured at Pepperdine University’s Graduate School of Business & Management for some of their social entrepreneurship and marketing courses, and holds a BA from UCLA.

      He loves to travel, lives an active lifestyle, is a sports fanatic, volunteers his time coaching high school wrestling in Santa Monica & Brentwood, and calls Los Angeles home with his fiancé.

    • Jorg Nowak

      VP, Emerging Markets

      YuMe

      Jorg Nowak

      VP, Emerging Markets
      YuMe

      Jorg Nowak

      Jorg Nowak joined YuMe to lead efforts for the Latin American expansion. With more than 14 years of experience in the media industry, Jorg’s background spans the US, Europe and Latin America. He was integral in the launch of Univision.com, which quickly became the leading digital destination, both online and mobile, for US Hispanics. During his tenure as SVP & General Manager at Univision, Jorg led the digital efforts, overseeing the online and mobile business units. In addition, Jorg oversaw the launch of Univision Ad Network (UPG), E-Commerce Business Group and Univision’s digital video destination. Prior to launching Univision Interactive, Jorg got his start in media working for a streaming video startup.

    • Jorge Rocha

      Digital Director/Mobile Lead Latin America

      Starcom MediaVest

      Jorge Rocha

      Digital Director/Mobile Lead Latin America
      Starcom MediaVest

      Jorge Rocha

      Jorge Rocha majored in Marketing at UNIVA in Mexico and took programs in California; one in music business at MI and another in Digital Marketing with USD, in addition he got the Mobile Marketing Association certification. His starting point was on the music industry where it later lead him to the media agency world as sort of a “happy accident”. Over the last 8 years he has collaborated for the 2 biggest global advertising groups (Havas & Publicis); where he had the opportunity to bring differentiated use of media, strategy, innovation and product in terms of digital marketing and mobile solutions for brands such as NIKE, BMW, P&G, Coca-Cola, LEGO, Mead Johnson and Brown-Forman.

      As personal projects he has been a blogger and after launching an electronic music LP on various digital distribution outlets, Jorge is working on his 2nd album which is built under a ZERO Macs outline, producing “like in the old days” with a series of hardware (Synthesizers, Grooveboxes and Samplers) all connected via the MIDI protocol.

      At the moment, Jorge lives in Miami

    • Jorge Rocha

      Digital Lead Latin America

      Publicis One

      Jorge Rocha

      Digital Lead Latin America
      Publicis One

      Jorge Rocha

      VIP NETWORKING
      (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)


      Jorge Rocha es egresado de Marketing de la UNIVA y cuenta con dos especialidades; una en Music Business de MI (Hollywood) y otra en Marketing Digital de USD (San Diego) aparte de contar con la certificacion de la Mobile Marketing Association. Ha crecido en la industria de la musica, misma que lo arrojo en el mundo de las agencias de publicidad a manera de un happy accident. Los ultimos 8 anos ha colaborado en los 2 grupos Franceses de agencias de publicidad mas grandes del mundo; donde ha tenido la oportunidad de aportar a marcas como NIKE, BMW, P&G, Coca-Cola, LEGO, Mead Johnson y Brown-Forman tanto a nivel Mexico como Latino-America, desarrollando gestion, estrategia, y producto en materia de marketing digital y mobile solutions.
      Como proyectos personales ha colaborado como blogger y luego de haber lanzado un LP de musica electronica en 2013 a travez de los principales canales de distribucion digital, Jorge actualmente esta creando en su 2do LP el cual trabaja bajo el esquema de ZERO Macs; y maquilando “a la antiguita” con una serie de hardware (Sintetizadores, Grooveboxes y Samplers) conectados via el protocolo MIDI.

    • Jose Antonio Viesca

      Director Comercial México

      ZoominTV

      Jose Antonio Viesca

      Director Comercial México
      ZoominTV

      Jose Antonio Viesca

      Apasionado de la publicidad digital desde el año 2000

      Ha participado como director comercial en empresas publishers como Yahoo, desarrollado empresas enfocadas a mobile advertising y SMS marketing; también en empresas de performance marketing y ahora en video-content & social ads: Zoomin.TV.

    • José Luis Carrete Alfeiran

      Digital Officer

      City Express Hotels

      José Luis Carrete Alfeiran

      Digital Officer
      City Express Hotels

      José Luis Carrete Alfeiran

      José Luis has specialized for the past fifteen years in the digital industry, focused on creating new business and leverage new technologies for marketing projects and generating new business opportunities. From 2001-2007, he was Director of Business Development and Strategy for Terra Networks, Telefonica Group company. In 2007 he founded 'SmartKeyTV', a company focused on solutions for publishing audio / video on the Internet and mobile. He also founded a management agency (AMAC Media) media to attend exclusive all digital properties of Brasil Telecom in the US Hispanic market. In mid-2009 he founded 'PubliView' in Mexico. In October 2010 he joined Grupo Televisa as Director of Business Development for Televisa Interactive Media. In September 2016 he joined City Express Hotels as Digital Officer.

    • José Luis Pérez

      Performance Marketing Manager

      Volaris

      José Luis Pérez

      Performance Marketing Manager
      Volaris

      José Luis Pérez

      José Luis Pérez is the performance marketing manager at Volaris Airlines. With 6+ years of experience inside the organization and knowledge in Marketing, Revenue Management, Demand & Revenue Forecasting and Reporting.
      With a strong passion about data and analytics, to bring insight and best solutions and practices to the organization.
      He currently works in the marketing team generating strategies, pursuing optimization and innovation in performance activities. His main objective is to bring traffic to the webpage, allocating investment in digital channels and generating ROI.

    • Jose Luis Valderrama

      President and Founder

      Hispanic Group

      Jose Luis Valderrama

      President and Founder
      Hispanic Group

      Jose Luis Valderrama

      Mr. Valderrama is the President and Founder of Hispanic Group, an independent, minority-owned agency that specializes in customized communications solutions across all disciplines of advertising, traditional, digital and social media, branded content, direct response services and experiential marketing to the varied and fast-growing segments of the Hispanic and Multi-Cultural population. Valderrama began his three-decade trajectory in the media and advertising industry working as a producer at Radio Panamericana in Peru in 1981. He remained there for over a decade, assuming the role of sales executive and sales manager for the leading broadcast station in the country. He later went to Panamericana Television, the most prominent television station in his country, where he was named vice-president of marketing and sales. With more than 30 years of industry experience, he has been instrumental in driving sales and growth at radio and television stations, a telecommunications company, as well as advertising and marketing firms in Lima and Miami.

      In 2002, Valderrama decided to build on his multicultural experience and broadcast industry know-how by launching a full-service advertising agency for the U.S. Hispanic market. The Company has grown rapidly since its inception, undertaking campaigns on a national level, as well as demographic market areas (DMAs) in more than 42 cities across the country.

    • Jose R. Costa

      Group President

      Driven Brands

      Jose R. Costa

      Group President
      Driven Brands

      Jose R. Costa

      Jose R. Costa is Group President for Driven Brands, where he leads MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,100 body shops across North America and generate more than $1.4 billion in annual system sales.

      Before assuming this role in October 2015, Costa was President of MAACO®. There he managed 500 automotive body shops across the U.S. and Canada.

      Prior to joining Driven Brands, as VP of Marketing, R&D and Supply Chain at BURGER KING®, Costa grew Latin America’s EBITDA from $50 million to $80 million in 26 months. He was also President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.

      Costa has over 20 years of experience working for brands such as Young & Rubicam, Bank of America, PepsiCo and YUM Brands on both the client and agency side. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, and Roark Capital Group.

      In 2016, Costa won the Executive of the Year Bronze Stevie® Award in the Automotive and Transport Equipment Industry category. The Stevie Awards recognize outstanding performance in the workplace.

      He is the chapter leader of the Charlotte Chaîne des Rôtisseurs, the world's oldest and most prestigious food society, and he is also involved with Big Brothers Big Sisters.

      Costa has a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from University of Chicago.

    • Joshua Spiegelman

      Managing Director

      Mindshare

      Joshua Spiegelman

      Managing Director
      Mindshare

      Joshua Spiegelman

      As Managing Director of Mindshare Spotlight, Josh drives sports and entertainment partnerships for clients across Mindshare’s New York region. He works directly with brands, leagues, media properties, and more to negotiate everything from sponsorship deals to athlete endorsements to product placement, experiential platforms, and nonprofit partnerships.

      Prior to this role, Josh served as Group Category Director for Mindshare’s work with Unilever, overseeing strategic planning for their portfolio of deodorant brands (including Axe, Degree Men, Degree Women, and Dove Women). Before that, he oversaw planning for Unilever’s skincare brands (including Axe, Vaseline, Caress, Suave, Lever 2000, and Ponds). Prior to joining Mindshare, Josh also held roles at PHD and MediaVest.

      A respected industry thought leader, Josh’s marketing and media insights have been featured in CNBC, MediaPost, Media Life Magazine, and more. He holds a BA in Business Administration and Marketing from Boston University.

    • Juan Andrés Angeli

      Global Marketing Director

      Millicom (Tigo)

      Juan Andrés Angeli

      Global Marketing Director
      Millicom (Tigo)

      Juan Andrés Angeli

    • Juan Carlos Valdes

      Media Sales Manager

      Taboola

      Juan Carlos Valdes

      Media Sales Manager
      Taboola

      Juan Carlos Valdes

    • Juan Guillermo Restrepo

      Digital Marketing Manager

      Fallabella

      Juan Guillermo Restrepo

      Digital Marketing Manager
      Fallabella

      Juan Guillermo Restrepo

      Young digital marketing professional with eight years of experience focused towards design, administration and generation of marketing strategies for an effective brand positioning. Knowledge in management of traditional media, digital marketing, retail and e-commerce. Passionate about the development of marketing strategies in a highly competitive market.

    • Juliana Sarria

      Gerente de consumer Engagement - Gepp

      Pepsico Beverages

      Juliana Sarria

      Gerente de consumer Engagement - Gepp
      Pepsico Beverages

      Juliana Sarria

      Tiene más de 10 años en marketing, con una amplia experiencia en el desarrollo de negocios en particular  en la gestión de cuentas, publicidad y redes sociales,  fuera y de los medios digitales. Juliana está especializada en el desarrollo y diseño de soluciones y estrategias de marketing para clientes y nuevos negocios en los medios de comunicación, así como clientes regionales y globales. Tiene una capacidad probada  para trabajar de forma independiente, delegar proyectos y comunicarse de manera efectiva, tanto en entornos profesionales formales e informales. Se unió al equipo global de BPN, donde supervisó dos de las cuentas globales de la agencia; Trabaja con dos equipos globales con más de 13 mercados, estos equipos se encargan de combinar conocimientos, estrategias, ideación e investigación de medios de comunicación con propuestas muy innovadoras. Su enfoque integrado ayuda a impulsar los ingresos con clientes nuevos o existentes. Desempeñado un papel clave en la obtención de cerca de $ 1 billón  +  de nuevos negocios globales con clientes como GEPP, P & G, Coca-Cola, Unilever, UIP, Clorox, Grupo AJE, Rubbermaid, y Emirates.

      Se unió a Grupo Gepp no hace mucho tiempo, y ha sido la encargada de desarrollar la estrategia de productos, ideas, marketing y desarrollo de marca; así como el crecimiento estratégico y digital.

    • Kit Sanderson

      CEO

      Spanish Fitness Media

      Kit Sanderson

      CEO
      Spanish Fitness Media

      Kit Sanderson

      Keith “Kit” Sanderson, founder of Spanish Fitness Media, has served the Latin American Fitness Market for the past 15 years. In 2010, he launched Spanish Fitness Publications, and Spanish Fitness Media.

      Mr. Sanderson began his new companies by acquiring the exclusive rights to publish the Spanish-language version of North America's most famous fitness & bodybuilding publication, "Muscular Development."

      Kit set out to align MD’s content to fill the needs of the LatAm fitness consumers in Spanish and Portuguese, with a more urban/contemporary feel and sporting the new banner, “MD Latino.” He ended up building a large and highly engaged community of influencers enabling MDL to take its place as LatAm’s premier bodybuilding and fitness platform.

      Today, MDL is culturally integrated throughout Latin America. MD Latino has grown to a 240-page magazine serving 18 countries with a combined readership per edition of more than 1.6 million. MDL’s digital is comprised of 11 websites and a YouTube channel with over 2,000 videos and more than 7.5 million views.

      MDL is also exploding in social media and participates as a media partner in the most prestigious bodybuilding competitions throughout LatAm and the USA. With the ability to offer a menu of marketing opportunities including: print, digital, video, mobile, experiential and live streaming of events, to its clients, Kit Sanderson has enabled MDL to become a formidable 360 cross media platform.

      The future looks strong for Spanish Fitness Media. The fitness vertical is growing rapidly. Similarly, MDL is pushing the envelope by endeavoring to connect new brands (not traditionally associated with the fitness vertical) with its vibrant audience of influencers. MDL wants to help its clients build muscle into their marketing and demonstrate how its “super premium” impressions continue to impress.

    • Kyle Harris

      EVP

      Mundial Sports Network

      Kyle Harris

      EVP
      Mundial Sports Network

      Kyle Harris

      Kyle Harris has an eclectic mix of operational experience in early stage technology investing, global marketing, analytics and media. He is currently the Executive Vice President of the Mundial Group. He began his career in sports marketing having founded Sports Directions, which created custom print products for surfing and College Football Bowl games. Kyle has sold F-18s for the US Navy, and run global marketing for the NYMEX crude oil contract. In the technology sector, he was COO of a retail analytics company serving 25,000 locations like Nike Retail and Supervalu, and in media most recently was President of a company creating patented psychographic profiling software for the ecommerce and media industry which was ultimately acquired by an foreign advertising company . He is responsible for strategic partnerships and business development while also leading Mundial Ventures, a Hispanic focused ad tech and media investment vehicle.

    • Kyle Psaty

      Director of Product Marketing

      Brand Networks

      Kyle Psaty

      Director of Product Marketing
      Brand Networks

      Kyle Psaty

      Kyle Psaty is the Director of Product Marketing at Brand Networks. An experienced digital marketing leader, Kyle is charged with bringing the company's highly technical software to life in the minds of the world's top marketers. He's built and executed social and digital strategies for Fortune 500 brands, professional sports teams and early-stage startups. Kyle was also the original Editor-in-Chief of BostInno, a Boston-area tech and culture publication. Kyle graduated from Hamilton College and resides in Pittsford, N.Y.

    • Kymber Umana

      Hispanic Marketing Manager

      Sprint

      Kymber Umana

      Hispanic Marketing Manager
      Sprint

      Kymber Umana

      Kymber Umaña is Sprint’s Hispanic Marketing Manager. She focuses on marketing strategy for Sprint's national and targeted Hispanic campaigns as well as Public relations. She is based in Overland Park at Sprint's Operational headquarters and has been with the company since 1994.
      Kymber graduated from Knox College with a degree in International Relations. She started her professional career in Costa Rica working in education at both the High School and University levels and transitioned to the corporate environment at United Airlines with a focus on training. Kymber is fluent in English and Spanish.

    • Lara Migliassi

      Vice President of Global Brands

      Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club, and Hyatt-branded Residences

      Lara Migliassi

      Vice President of Global Brands
      Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club, and Hyatt-branded Residences

      Lara Migliassi

      Lara Migliassi is the vice president of global brands. She is responsible for the brand development and management of Hyatt’s all-inclusive brands, Hyatt Zilara and Hyatt Ziva, as well as the Hyatt Residence Club brand and Hyatt-branded residences.

      Migliassi joins Hyatt with nearly 20 years of brand marketing expertise, including most recently with Univision where she was senior vice president of corporate marketing. Before Univision, Lara managed bilingual marketing programs in Latin American markets for Deutsche Bank.

      Migliassi is based in Miami.

    • Laura Fernandes

      Head of Sales, East Region

      Maxpoint

      Laura Fernandes

      Head of Sales, East Region
      Maxpoint

      Laura Fernandes

    • Leonor Palao

      Manager, Brand Marketing & Advertising

      OppenheimerFunds

      Leonor Palao

      Manager, Brand Marketing & Advertising
      OppenheimerFunds

      Leonor Palao

      Leonor Palao is a native New Yorker and optimist, whose career has been dedicated to the field of advertising. She started her career on the agency side where she worked for 6 years developing media plans and creating media programs for various brands ranging in industries such as Financial, Pharmaceutical and CPG. She transitioned to the client side at OppenheimerFunds over 5 years ago to help manage the development of their media strategy, execute on media programs and to oversee the development of creative assets tied to the firm’s advertising campaign. At the end of 2015, Leonor and her team launched a disruptive new campaign, “Invest in a Beautiful World” which has since won 18 accolades at the Financial Communication Society Portfolio Awards and Best Corporate Media Strategy at the Gramercy Media Strategy Awards.
      Leonor received her B.S. in Management with a focus in Marketing and minors in International Business and Sociology from The Pennsylvania State University and most recently received a Marketing Strategy Certificate from Cornell University. She currently volunteers at Financial Communications Society and supports charities through the organizations’ works. Ms. Palao lives in Sunnyside, Queens and in her free time can be found walking around the Metropolitan Museum of Art.

    • Leticia Ganem

      Commercial and P&R Director

      ¡HOLA!

      Leticia Ganem

      Commercial and P&R Director
      ¡HOLA!

      Leticia Ganem

      Leticia was born in Veracruz, Mexico. Mother of 2 incredible kids. She holds a bachelor degree in Touristic administration with more than 24 years of professional experience focused in commercial & publicity inside the publishing industry. Her career began in Camino Real organizing events & public relations for special guests, that path guided her to work for a very prestigious restaurant chain (LE CIRQUE) developing the enterprise events and the VIP specials. After a few years she moved to the publishing industry inside GRUPO EXPANSION as P&R coordinator for the entire group (19 titles). The expertise gained in the relationship with the top brands of the group moved her to manage the number 1 seller of group expansion (Quien magazine) as a general manager. After delivering excellent results she was appointed to create a new key account area for the entire group focused on exclusive brands to deal with print & digital strategy platform. 4 years later Leticia, was invited to work ¡HOLA! magazine as Commercial and P&R Director for México to consolidate the strong brand of the magazine. Actually she has being designed to lead the 3 unique commercial platforms (PRINT, DIGITAL & TV) for the group focused in the integration of the leading brands in a new way to expose strategic and successfully communications of the brands through the 3 mentioned platforms.

    • Leyda Reyes-Rodriguez

      Partner, Multicultural Director

      Maxus

      Leyda Reyes-Rodriguez

      Partner, Multicultural Director
      Maxus

      Leyda Reyes-Rodriguez

      As Multicultural Director at media group Maxus, Leyda is passionate about cultivating multicultural expertise within the agency. Since joining Maxus in 2013, she’s helped a broad range of clients, including Nestlé, Purina and NBC Universal, launch results-driven Hispanic campaigns and first-to-market opportunities.
      Previously, she served as Connections Associate Director at MV42°, where she led strategy development and account management for the MasterCard, Wendy’s and Walmart businesses. Before joining MV42°, Leyda was an Associate Director of Strategy at OMD Latino, managing the McDonald’s account and overseeing Hispanic media planning across multiple categories and clients. Earlier in her career, Leyda held positions at Universal McCann where she was instrumental in helping launch Hispanic media campaigns for brands including Lactaid and Splenda.
      Leyda holds a Bachelor of Science in Advertising and Marketing Communications from the Fashion Institute of Technology. She currently resides in Riverdale, NY with her husband Sam and her six-year-old son Lucas.

    • Lisa Torres

      President, Multicultural, US

      Publicis Media

      Lisa Torres

      President, Multicultural, US
      Publicis Media

      Lisa Torres

      As President of Multicultural, US, for Publicis Media, Lisa Torres is responsible for providing leadership around Publicis Media’s state-of-the-art strategies which are geared towards multicultural consumers.
      Prior to her current position, Lisa served as the President of ZO Multicultural since 2011, handling $350MM in media billings. Lisa worked directly with Zenith and Optimedia’s client strategy and investment teams to provide integrated and disciplined multicultural expertise to their clients. In over 25 years, Lisa has played an integral role in the industry, helping launch Utilisima, a Spanish-language women’s cable network; as well as introducing Protégé and Casa Cristina to the Sears and Kmart brands. Among her notable accomplishments, Lisa was named Media Planning Executive of the Year by HispanicAd.com in 2012. She has also been recognized by Crain’s New York Business as one its Top 40 Under 40 and honored as a Media All-Star by Mediaweek. She also served as President of the AAAA’s Multicultural Committee in 2008.

    • Lourdes Losada

      Programmatic Director

      ADSMOVIL

      Lourdes Losada

      Programmatic Director
      ADSMOVIL

      Lourdes Losada

      Lourdes is responsible for the programmatic strategy in the Latin American and US Hispanics markets. She is based in Adsmovil offices in Miami.

      She is working directly with advertisers, agencies and trading desks to create the best audience tactics and optimize their mobile programmatic campaigns; as well as facilitate the use of technical platforms.

      Through the development of technological offerings and market penetration strategies, Lourdes has increased performance and maximized the results of advertisers in the region.

      She has more than 9 years of experience in the digital advertising industry.

      Lourdes is from Spain and resident in Miami since 2008. She has a degree in Advertising and PR by Jaume I University. Her passion for traveling and learning led her to study in other countries such as England, Italy and the United States to complete her post-graduate studies.

      "The use of technology and data in order to reach the right user is the essence of TODAY's advertising, not the future"

    • Luis Perillo

      Vice President, Sales & Marketing - Caribbean and Latin America

      Hilton

      Luis Perillo

      Vice President, Sales & Marketing - Caribbean and Latin America
      Hilton

      Luis Perillo

      Since 2014, Luis Perillo is VP, Sales & Marketing, Caribbean and Latin America – Hilton. With over 25 years in hospitality, he is responsible for driving the sales and marketing strategy at managed hotels in the region. Perillo joined Hilton in 1995 as Director of Sales and Marketing, and since then has served in regional sales and marketing leadership positions, as well as operations roles including Resident Manager, Hilton São Paulo Morumbi; General Manager at a former Hilton in Venezuela; and most recently General Manager, Hilton Bogota. Perillo holds a BS in Hospitality Management from Florida International University and is fluent in Spanish, English, Portuguese and Italian.

    • Luiz Schmidt

      Head of Marketing

      Brown-Forman

      Luiz Schmidt

      Head of Marketing
      Brown-Forman

      Luiz Schmidt

      Luiz Schmidt is the Head of Marketing for Brown-Forman in Latin America & Caribbean. He also leads the Jack Daniel’s Center of Excellence for Emerging Markets, responsible for leading the pan-regional marketing strategy for iconic brands such as Jack Daniel’s Tennessee Whiskey, Finlandia Vodka, Herradura Tequila and Woodford Reserve Bourbon.
      With over 15 years experience in strategic brand building and innovation across the food and alcoholic beverages industries, prior to his current role, Luiz lead the Jack Daniel’s brand in Australia which is the brand’s most important market outside the USA.
      Based in Miami since November 2014, Luiz and his team have been influential in developing and activating Jack Daniel’s 1st Latin America integrated marketing campaign.
      He is graduated in Business and holds an MBA from University of Technology, Sydney, Australia.

    • Luiza Ricupero Negret

      VP Style Haul Mundo

      StyleHaul Mundo

      Luiza Ricupero Negret

      VP Style Haul Mundo
      StyleHaul Mundo

      Luiza Ricupero Negret

      Luiza Ricupero Negret is the Vice President of StyleHaul Mundo, the South and Central American arm of StyleHaul – the largest fashion and beauty network on YouTube and the leading global content marketing solution for brands such as, L’Oreal Paris, Maybelline, Target, PacSun, Macy’s and NastyGal.
      Born in Sao Paulo, Brazil and raised in Quito, Ecuador, Luiza oversees all aspects of StyleHaul Mundo’s talent development, creative content, market expansion and lucrative brand deals.
      Prior to joining StyleHaul, Luiza worked within the independent film division of the renowned Creative Artists Agency (CAA) in Los Angles. During her tenure, she was part of marque projects such as, Lord of War, which stared Nicolas Cage and Summer Rain, Antonio Banderas’ directorial debut.
      During her 15-year career in the entertainment and digital industry Luiza has worked at film
      studios such as Paramount Pictures and worked on digital content for blockbuster productions
      such as, GI Joe: Retaliation. She has also submitted short and long-form film content for
      illustrious awards such as the Cannes Film Festival, Tribeca International Film Festival and the Cartagena Film Festival among others.
      Luiza resides in Los Angeles with her husband – and often travels to Brazil on behalf of StyleHaul. When she’s not inking deals between some of the industry’s most sought-after YouTube talent and brands, you can find her trying out new restaurants, and attending art walks.

    • Lydia Suarez

      Head of Media

      Dentsu Aegis Network México

      Lydia Suarez

      Head of Media
      Dentsu Aegis Network México

      Lydia Suarez

    • Lynda Fernandez

      Vice president of public relations and international

      MIAMI Association of Realtors

      Lynda Fernandez

      Vice president of public relations and international
      MIAMI Association of Realtors

      Lynda Fernandez

      Lynda Fernandez is senior vice president of public relations and international at the 46,000-member MIAMI Association of Realtors (MIAMI), which includes more than 45,000 members in their Residential Association and 1,700 members in their Realtors® Commercial Alliance. She has more than 15 years of experience in public relations and international business development. MIAMI, the largest local Realtor association in the nation, is celebrating 97 years of service to the industry, the public and the community.

      Lynda handles international business development, global media relations and research for MIAMI. Activity for MIAMI’s International Council includes more than 160 worldwide partner associations; participation in global conferences, expos, and events; and the award-winning Miami International Real Estate Congress and Expo.

      She received the 2005 Public Relations Award from the former Realtor Association of Greater Miami and the Beaches and the 2011 Market Influence Award from the MIAMI Association of Realtors. She is a Certified Association Executive (CAE), Realtor Association Certified Executive (RCE) and a Certified International Property Specialist (CIPS).

      Prior to MIAMI, Fernandez worked in public relations for the Florida Department of Agriculture and Consumer Services. She holds a Bachelor of Science in Journalism and Mass Communications from Florida International University (FIU) in Miami, Florida, and a Master of Accounting from Florida Atlantic University in Boca Raton, Florida.

    • Lynn Ponder

      Founder

      WebcityGirls

      Lynn Ponder

      Founder
      WebcityGirls

      Lynn Ponder

      Lynn Ponder is a Social Media Multi-Cultural Marketing Specialist. Founder social media interactive platform webcitygirls.com which develops original social content, 
social media marketing real-time experiences for brands like The Ford Motor Company, 
ESPN Deportes, Post Honey Bunches of Oats, Rosetta Stone, Cricket Wireless, Nestlé among others.Trendsetter launching social media innovative programs like first bilingual interactive social talk show “Behind The Pink Wig”
in partnership with Tu Vision Canal.
      Recognized by Automotive News as one of 5 Influencers Changing Auto Industry 2015, 3 time winner Hispanicize Tecla Awards 2015 : Best Latina on Twitter, Best Entertainment Blogger and Most 
Creative Sponsored Post. Named Top Entertainment Blogger by People en Español, Recognized as a Twitter Powerhouse
Passionista by The Huffington Post, LATISM 2013 Best Latina Micro-Blogger , LATISM Top Blogueras 2014/2013/2012 US Top Blogueras.
      Lynn’s passion for social media drives her to find the most creative and forward-thinking uses of 
today’s social platforms to promote and connect consumers with brands that add value to their life; and celebrities and causes that they love.

    • Manuel Delgado

      Spanish Communications US

      Trivago

      Manuel Delgado

      Spanish Communications US
      Trivago

      Manuel Delgado

      Manuel Delgado is a Public Relations professional at trivago, an inbound hotel search
      engine with 80 million monthly users. He is responsible in doing Spanish Communication in the U.S. by creating and distributing editorial content to the Hispanic Media and DMOs. Previously, Manuel worked as a communications and marketing manager in the pharmaceutical sector for seven years. When he isn´t glued to the computer focusing in creative writing, he enjoys doing what does the best: traveling.

    • Manuel Medina‎ Riveroll

      Marketing Director Mexico

      Bayer

      Manuel Medina‎ Riveroll

      Marketing Director Mexico
      Bayer

      Manuel Medina‎ Riveroll

      Born in Barcelona, Spain, but raised in Mexico. Studies in Industrial Engineering both in the Universidad Panamericana Mexico City and in the University of Illinois at Champain-Urbana and a degree in management in Mexico City.
      Currently Marketing Director for Bayer Consumer Care Mexico, #1 OTC Company in Mexico and LATAM. Previous roles include Mkt Director for Merck Consumer Care and a 12-year career in P&G Marketing with local, regional and global roles in brands such as Gillette, Always, Charmin, Downy, Febreze, Olay and Head & Shoulders. Passionate about family (married w/ 2 kids) and sports, building high performing teams, networking and coaching. Conferences in different Mexico City Universities about Marketing, Management and Brand Building.

    • Marco Casas

      Head of Agency

      Facebook

      Marco Casas

      Head of Agency
      Facebook

      Marco Casas

      Effectively manage the challenges of a global and pan regional account with an extensive experience in centralized strategy, media planning, and buying operations across multiple markets, a thorough knowledge of traditional and online media. Accomplished strong results generating value and creative success for leading international blue chip client brands across Latin American markets.

    • María Aguayo Barrera

      Gerente de Mercadotecnia

      Expedia México y Latinoamérica

      María Aguayo Barrera

      Gerente de Mercadotecnia
      Expedia México y Latinoamérica

      María Aguayo Barrera

      María ingresó hace un año y medio a Expedia.mx como Gerente de Mercadotecnia para México y Latinoamérica. En este cargo es responsable de dirigir todos los esfuerzos y estrategias de comunicación enfocados en los países de la región, principalmente México, que es uno de los países más importantes para Expedia en Latinoamérica.

      María cuenta con más de 9 años de experiencia en el área de mercadotecnia, habiéndose desempeñado previamente en empresas del sector de consumo tales como Nestlé Brasil, Nestlé México, Unilever de México y Cadbury Adams de México.

      María es Licenciada en Mercadotecnia por la Universidad Iberoamericana de la Ciudad de México, actualmente cursa un diplomado en Marketing Digital por el Tecnológico de Monterrey y ha participado en diversos cursos enfocados al área de la mercadotecnia e e-commerce.

    • Maria Carrasquillo

      Regional Senior Marketing Director

      Jarden Consumers Solutions Latin America

      Maria Carrasquillo

      Regional Senior Marketing Director
      Jarden Consumers Solutions Latin America

      Maria Carrasquillo

      Maria Carrasquillo, Regional Senior Marketing Director for Jarden Consumers Solutions Latin America, is a highly experienced, results-oriented individual with diverse experience from appliances, technology, and apparel to pharmaceutical products. Currently, Maria is responsible for the marketing communications, PR, licensing, social and digital strategy for brands like Oster and FoodSaver. She is also leading for LATAM the direct-to-consumer project which encompasses the in house development ecommerce platforms to accelerate online sales and improve planning the areas of transactional web content development and ecommerce infrastructure investments.

      Prior to joining JCS, Maria was a Product and Merchandising Manager for Whirlpool Corporation where she worked with Whirlpool’s global factories. In her position at Whirlpool she led outsourcing negotiations to develop products in the Latin America countries and work in global teams to work in product solutions & innovation.

      In the early 2000’s, Maria worked in Nazca Saatchi & Saatchi as a Regional Account Coordinator supervising Hewlett Packard’s advertising initiatives in Latin America. In this role, Maria created and executed briefs for corporate, promotional activities and sponsorships to developed presentations and programs to generate new business opportunities.

    • Maria Cristina Rios

      National Director of Multicultural Strategy

      Macy’s

      Maria Cristina Rios

      National Director of Multicultural Strategy
      Macy’s

      Maria Cristina Rios

      Maria Cristina Rios is the National Director of Multicultural Strategy for Macy’s Marketing. In this role, she develops and directs business driving opportunities to capitalize on the growth of Latina, Black, Asian and LGBTQ customer segments. Using data-driven insights to better understand the Macy’s customer, she develops marketing strategies that engage and retain the multicultural consumer.

      With 15 years of experience in the retail industry, Rios brings a wealth of experience in building partnerships within the Macy’s organization and externally to increase outreach to multicultural consumers. Rios began her career in Houston, TX, at Foley’s, a May Company department store, and—after various organizational changes--landed at the Macy’s New York headquarters. Rios is the recipient of numerous Macy’s Make Magic Annual Awards, an internal recognition, and has also been recognized as a leader in the Latino community in New York City.

      She has a Bachelor of Arts in English-Communication Arts with an emphasis in Business from St. Mary’s University of San Antonio, TX, and is a graduate of the inaugural New York class of Mujeres de HACE leadership program. Rios is based in New York City where she is president of Asociación de Mexicanas Aliadas, a member of El Museo del Barrio’s Junior Council, a mentor at the Lower East Side Girls Club and a marathon runner.

    • Maria Fernanda Ordonez

      SVP, Media Director

      Identity

      Maria Fernanda Ordonez

      SVP, Media Director
      Identity

      Maria Fernanda Ordonez

      Maria Fernanda is a senior Media and Marketing professional. Through her career, she has lead media planning and buying teams at top agencies like Redfuse, Siboney and Tapestry. Currently she leads Strategic Planning and New Business at Identity.
      She brings strategic and innovative thinking to Media, with a deep knowledge of consumer research and analytics. She is also a strong media negotiator.
      She enjoys working closely with the creative and account teams to leverage media planning strategies and media buys, resulting in non-precedent brand integrations across channels.
      She is passionate about digital media. She has developed content generation and social media strategies for multiple clients. She has worked for clients like The Coca – Cola Company, Colgate Palmolive, Merck, Delta Airlines, Exxon Mobil, USPS among others in the US market. She is mother of twins who keep her life full of always surprising stories.

    • Maria Jose Ezquerra

      Havas Media

      Head of Media

      Maria Jose Ezquerra

      Havas Media
      Head of Media

      Maria Jose Ezquerra

    • Maria Ordonez

      SVP Media Director

      Identity

      Maria Ordonez

      SVP Media Director
      Identity

      Maria Ordonez

      Maria Fernanda is a senior Media and Marketing professional. Though her career, she has lead media planning and buying teams at top agencies like Redfuse, Siboney and Tapestry. Currently she leads Strategic Planning and New Business at Identity.
      She brings strategic and innovative thinking to Media, with a deep knowledge of consumer research and analytics. She is also a strong media negotiator.
      She enjoys working closely with the creative and account teams to leverage media planning strategies and media buys, resulting in non-precedent brand integrations across channels.

    • Maria Teresa Garcia-Rosell

      Senior Director for Bud Light

      Anheuser-Busch-InBev

      Maria Teresa Garcia-Rosell

      Senior Director for Bud Light
      Anheuser-Busch-InBev

      Maria Teresa Garcia-Rosell

      "Maria-Teresa Garcia-Rosell is a strategic brand marketing professional with deep consumer understanding and brand expertise built through her tenure in multinational consumer product goods companies in the U.S. and Latin America, such as Unilever, Diageo and Anheuser Busch - Inbev. She has an MBA from The University of Chicago and since graduating has managed consumer brands across different industries such as personal care, foods & beverages and luxury spirits. Throughout her career, Maria-Teresa has developed an expertise in consumer brand management, lifestyle and sports marketing and in the U.S. Hispanic consumer. She is currently Senior Director for Bud Light at Anheuser Busch – Inbev.

    • Mariana Vázquez del Mercado Casas​

      Digital Marketing Manager

      Nestlé

      Mariana Vázquez del Mercado Casas​

      Digital Marketing Manager
      Nestlé

      Mariana Vázquez del Mercado Casas​

      VIP NETWORKING
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      Mariana Vázquez del Mercado has + 12 years of experience in communications mainly focused on the Digital Area integrating it with the traditional channels in the creation of successful brands.

      She started working at GERBER Mexico and later became part of the Nestlé Group within the Infant Nutrition Business in which she developed the first Digital Marketing Strategy including Web, RR.SS, Mobile App and CRM programs allowing the business to have direct communication and open conversations with Moms and Healthcare Professionals. Mariana also implemented several digital projects being part of the Global and LATAM teams (Swiss & Chile) in the Nestlé Group.

    • Mariela Ure

      SVP, Hispanic Segment Strategy

      Wells Fargo

      Mariela Ure

      SVP, Hispanic Segment Strategy
      Wells Fargo

      Mariela Ure

    • Martín Frontini

      Managing Director Latam & Spain

      Zoomin.TV

      Martín Frontini

      Managing Director Latam & Spain
      Zoomin.TV

      Martín Frontini

      Born in Montevideo with an international professional career and fully understand of Global online video ecosystem and European and Latin American in particular. 9 years in online sector Solid expertise in Online Video Sector covering areas such as Advertising, Content, MCNs (Youtube´s Multi Channel Network) and technology.
      Today working Managing Director for Latin America and Us Hispanics for Zoomin.TV (www.zoomin.tv). Managing the American expansion of the company in areas such as Miami, Brazil, Mexico, Colombia and Uruguay.

    • Martin Frontini

      Managing Director Latam & US Hispanics

      Zoomin.TV

      Martin Frontini

      Managing Director Latam & US Hispanics
      Zoomin.TV

      Martin Frontini

      Martin Frontini
      - 38 years old, Business Administration Degree with an MBA at Instituto de Empresa (IE).
      - Carreer:
      Born in Montevideo with an international professional career and fully understand of Global online video ecosystem with focus in European and Latin American.
      Solid expertise (10 years) in the Online Video Sector covering areas such as Advertising, Content, MCNs (Youtube´s Multi Channel Network) and technology.
      Today working Managing Director for Latin America and Us Hispanics for Zoomin.TV (www.zoomin.tv). Managing the American expansion of the company in areas such as Miami, Brazil, Mexico, Colombia and Uruguay.
      Previous:
      -Country Manager for Zoomin.TV Spain having launched Spanish operations (Madrid & Barcelona) in June 2007.

      -Opened offices in Sao Paulo in 2012, Miami and Montevideo in 2014, Mexico 2015 and Bogotá 2016.

      -Also worked for companies like:

      o Metro International (Swedish Free Newspaper) as Sales Supervisor for the Spanish Operations

      o Interbrew (Former AmBeV) # 1 Brewer Compan as Area Sales Manager

    • Mary Redondo

      Managing Director

      Havas Sports and Entertainment

      Mary Redondo

      Managing Director
      Havas Sports and Entertainment

      Mary Redondo

      Mary is a communication professional with more than 8 years of experience in Latin America. Currently, working as Managing Director for Havas Sports and Entertainment, focusing on branded content integration and creation, social media strategy and management, and sports marketing. Working with a range of clients from luxury to consumer goods to telecommunications. Achieving several industry recognitions including awards for The Festival of Media, Global M&M Awards, and Portada Awards. Recently, The Internationalist has selected Mary Redondo as a 2015 AGENCY INNOVATOR.

      Before joining Havas, she served as Marketing Manager for Telemundo Internacional, a leading Spanish content distributor and producer worldwide. In this role, she serviced over 100 markets producing content to promote the programming, talent relations with international press, PR, media, events, programming strategy, and social media strategies.

      Previously, she worked for Media Planning Group (Havas Miami) as Media Executive. Graduated from one of the United States most renowned universities, Tufts University, with a double major in International Relations and Entrepreneurship

      Mary is an avid enthusiast of sports and recreational activities, such as kickboxing, kickball, yoga, music, reading, and going to the beach

      She declares she had enjoyed Wii Fit, but she is more into mobile games, with a very well known addiction to Candy Crush.

    • Mauricio Pallares Coello

      Director Corporate Marketing

      BBVA Bancomer

      Mauricio Pallares Coello

      Director Corporate Marketing
      BBVA Bancomer

      Mauricio Pallares Coello

      Mauricio Pallares Coello.
      Es licenciado en Administración Financiera con especialidad en Comercio Exterior por el Tecnológico de Monterrey. En 1993 colaboró como analista al piso de remates de la Bolsa Mexicana de Valores. Ingresó al Grupo Financiero Bancomer en 1994, en donde ha desempeñado diversos cargos en áreas de operación bursátil, desarrollo de productos y canales digitales. En 2014 fue nombrado responsable del área de marketing y productos digitales y en enero del 2016 asumió la responsabilidad integral de marketing del grupo financiero, conjuntando las funciones de publicidad, medios, patrocinios, investigación de mercados y venta digital.

    • Maya Kosovalic

      Head of Media, Digital Communications and E-Business

      L’Oréal

      Maya Kosovalic

      Head of Media, Digital Communications and E-Business
      L’Oréal

      Maya Kosovalic

      Maya Kosovalic is the Head of Media, Digital Communications and E-Business for L’Oréal Travel RetailAmericas. She has 11 years of marketing experience at L’Oréal in brand management and traditional and digital media and e-business for both luxury and mass brands. Today, Maya is charged with developing a uniform brand communication strategy across the LATAM zone. With a seamless customer experience as the focal point, she ensures L’Oréal brands capture global synergy while maintaining regional sensitivity.

    • Maya Kosovalic

      Digital and Media Communications Manager

      L'Oreal

      Maya Kosovalic

      Digital and Media Communications Manager
      L'Oreal

      Maya Kosovalic

      Maya Kosovalic is the Head of Media, Digital Communications and E-Business for L’Oréal Travel RetailAmericas. She has 11 years of marketing experience at L’Oréal in brand management and traditional and digital media and e-business for both luxury and mass brands. Today, Maya is charged with developing a uniform brand communication strategy across the LATAM zone. With a seamless customer experience as the focal point, she ensures L’Oréal brands capture global synergy while maintaining regional sensitivity.

    • Mebrulin Francisco

      Director of Multicultural Marketing Analytics

      GroupM

      Mebrulin Francisco

      Director of Multicultural Marketing Analytics
      GroupM

      Mebrulin Francisco

      As the Director of GroupM’s Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. The objective of this unit is to provide clients with relevant, comprehensive and trustworthy perspectives of multicultural audiences across the US while delivering best in class solutions to address key business challenges.
      Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. Her mission is to inspire, inform, reinvent and push the boundaries on how data can be used to drive business results.

      In the past 10 years, Meb has worked with major U.S. marketers across a broad range of products and services including: Diageo, Citi, Macy’s, Barclays, Kaplan, Progressive, Colgate, Chanel, TomTom, IKEA, Bose, Tamiflu, Chevron, Nestle, Bayer, Ab Inbev, Target and Purina among others. She holds a Masters of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics and has led various industry panels where she contributed her viewpoint on the future of the Hispanic market. She has been nominated for the 2015 ARF Game Changer Award that recognizes change agents who has led their department or organizations to new heights.

    • Melody Han

      Director Media Sales

      Taboola

      Melody Han

      Director Media Sales
      Taboola

      Melody Han

    • Michael Tribolet

      Co-Founder & CEO

      YipTV

      Michael Tribolet

      Co-Founder & CEO
      YipTV

      Michael Tribolet

      Michael Tribolet is a result driven entrepreneur with extensive experience in building & selling fast growth high-tech small business, enterprise networks and consumer based businesses. His competency includes administration, business development, customer care, marketing, operations, sales, strategy and overall management of companies. With over 20+ years’ experience building privately and publicly owned companies with cross border operations, Michael has been instrumental in developing strategy and achieving the tactical milestones necessary to manage company growth. Most recently, Michael served as CEO/Managing Director of ACN Europe, where he was responsible for $500M+ Annual Revenues in direct marketing sales of telecommunications, broadband and energy products. Prior to ACN, he was brought on to serve as President at VONAGE growing the company to 2.6 million paying customers increasing revenues from $2M – $900M in less than 5 years. Michael participated in the raising of $1Billion dollars during his tenure at Vonage and responsibilities included overseeing sales, marketing, customer care and a variety of operational functions such as system operations & applications management, carrier relations, network operations, logistics and quality assurance. Prior to joining Vonage, Mr. Tribolet served as Vice President of Operations at Dialpad Communications, which sold to Yahoo. Prior to Dialpad, Mr. Tribolet served as President of Data Products International where he oversaw the global build-out of Internet telephony services.

    • Mike Hampton

      Dean

      Chaplin School of Hospitality & Tourism Management at Florida International University

      Mike Hampton

      Dean
      Chaplin School of Hospitality & Tourism Management at Florida International University

      Mike Hampton

      With over 20 years of direct experience in the hospitality industry, Dr. Mike Hampton was appointed Dean of the Chaplin School of Hospitality & Tourism Management at Florida International University in January 2011. He has served as a professional speaker, trainer and educator. He founded HSA International, a global training and education management organization specializing in the hospitality industry in 1986 – a company that has been acknowledged as one of the leading resources for performance improvement globally. Through his experience and educational pursuits he has become recognized as an expert in human resources development, strategic planning and sales development.
      Dr. Hampton holds a Bachelor of Science (B.S.) degree in business management from Florida State University; a Master of Science (M.S.) degree in hospitality management, and an Educational Doctorate (Ed.D.) degree in adult education and human resources development from Florida International University. He has also received the special designation of Certified Hospitality Educator (CHE) as granted by the Educational Institute of the American Hotel & Lodging Association (AH&LA).
      Dr. Hampton has been active in industry associations, including the American Resort Development Association (ARDA); the American Society for Training and Development (ASTD); the Council of Hotel and Restaurant Trainers (CHART), where he has served as president and a member of the association’s Board of Directors; the American Hotel & Lodging Association (AH&LA); the Hotel Electronic Distribution Network Association (HEDNA); and, the Hospitality Sales & Marketing Association International (HSMAI). He has also been involved in the Institute of Food Technologists (IFT) and the American Statistical Association (ASA).
      His speaking engagements have included presentations on current hospitality marketing and management issues for a wide range of prestigious hospitality organizations, including the Singapore Tourist Board, the Wisconsin Governor’s Conference on Tourism, the National Restaurant Association, Preferred Hotels & Resorts Worldwide, Leading Hotels of the World, Chung-Ang University (Korea), and the Caribbean Tourism Organization (CTO). He has conducted training workshops for a multitude of hotels, management companies and brands worldwide.
      He lives in Plantation, located in the West Fort Lauderdale area of South Florida, with his wife and two children. He has a passion for coffee, enjoys the mountains, and is a major fan of cycling.

    • Milton Longobardi

      Chair of CMO Council Latin America Advisory Board

      CMO Council

      Milton Longobardi

      Chair of CMO Council Latin America Advisory Board
      CMO Council

      Milton Longobardi

    • Montserrat Santaella

      International Promotion Manager

      Grupo Posadas

      Montserrat Santaella

      International Promotion Manager
      Grupo Posadas

      Montserrat Santaella

      Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
      As international Promotion Manager, Montserrat is responsible of the international promotion for the Resorts, leading marketing and promotion campaigns increasing revenue. She also relaunched the Travel Agent Cash Incentive Program (for travel agencies in USA and Canada). Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.

    • Montserrat Santaella

      Senior Marketing Manager

      Grupo Posadas

      Montserrat Santaella

      Senior Marketing Manager
      Grupo Posadas

      Montserrat Santaella

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      Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
      As Senior Marketing Manager, Montserrat is responsible of the upgrades between vacation property products, leading marketing campaigns and customer experience. Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.

    • Muhammad AL-Kahlout

      Social Media Manager

      365 Inc.

      Muhammad AL-Kahlout

      Social Media Manager
      365 Inc.

      Muhammad AL-Kahlout

    • Myriam Marquez

      Executive Editor

      El Nuevo Herald

      Myriam Marquez

      Executive Editor
      El Nuevo Herald

      Myriam Marquez

    • Nakesha Holley

      VP, Intregrated Communication

      Uniworld

      Nakesha Holley

      VP, Intregrated Communication
      Uniworld

      Nakesha Holley

      Nakesha Holley is an accomplished Media professional with over 18 years of designing media strategies for national regional, and local marketing campaigns. Prior to joining UWG, she held various media planning roles at a few well known agencies. Nakesha has worked on brands such as McDonald’s, Remy Cointreau, Hillshire Farms, Choice Hotels, Eli Lilly, and BMW. Currently, she works on Ford, Lincoln, Colgate, and the Home Depot.

      Nakesha was recognized as one of the Top Women Executives in Advertising & Marketing by Black Enterprise Magazine in 2013 and 2015.

      Nakesha holds a bachelor’s degree in Advertising from NYIT. She is a native New Yorker, born and raised in Harlem.

    • Natalia Borges

      VP of Marketing

      Batanga Media

      Natalia Borges

      VP of Marketing
      Batanga Media

      Natalia Borges

    • Natalie Boden

      President & Managing Director

      Boden PR

      Natalie Boden

      President & Managing Director
      Boden PR

      Natalie Boden

    • Neha Misra

      Vice President, Strategy and Analytics

      MBuy

      Neha Misra

      Vice President, Strategy and Analytics
      MBuy

      Neha Misra

      Neha’s expertise lies in building and supporting marketing processes with measurement frameworks and KPIs to evaluate returns across paid, owned, and earned media, and also working as a key leader for usage/enhancement of technology and data platforms. Her previous role at Starcom MediaVest Group as Associate Director (Planning & Analytics) required an acute understanding of media mix modeling, advanced customer analytics, programmatic media, and attribution platforms. Her experience spans across various verticals including Financial Services, Technology, CPG, FMCG, Tourism, and Education, working with clients like American Express, Starbucks, Verizon, UCLA, Honda, and Nike. With more than ten years of experience in customer analytics and testing complex marketing campaigns, she also identifies new and emerging technologies to continuously keep clients at the forefront of media/industry trends.
      Prior to SMG, Neha spent time as an Internet Marketing Manager at one of the largest for-profit educational companies in the United States. Her role there was to work closely with planning and analytics to deliver on data-driven marketing investment decisions, forecasts, and cost benefit analyses. She also worked at Motorola Mobility in Product Marketing (new product development and portfolio management), to analyze competitive trends to identify opportunities and drive marketing program recommendations.

      Neha holds a Bachelor’s degree in Mass Media and Mass Communication from the University of Delhi, a six sigma certification, and an MBA in Marketing and Strategy from the University of Wisconsin.

    • Nelson Peña

      Vice President Global Foods

      Nestlé

      Nelson Peña

      Vice President Global Foods
      Nestlé

      Nelson Peña

      Nelson Peña is currently the Vice President for the Global Foods division within Nestle USA. He is responsible for the development of our international brands within the United States as well as the brand export business. Before this role he was the Country Manager for Puerto Rico. Nelson led the Puerto Rico Office, he was responsible of the local business, government and customer relationships and the integration with Nestlé USA under the new business model where terms, trade and customer conditions were aligned to the US business. Also, he was responsible for implementing the changes in the local organization to ensure business continuity of the market.

      Nelson started his career as Country Business Manager for the Nestle Professional in the Caribbean in 2010 where he led the team to further develop the foodservice business. He then moved to Dominican Republic as Executive Division Manager where he was instrumental in the restructuring of the Caribbean regional office. As part of this restructure he was later appointed as Commercial Manager for Dominican Republic and Haiti where he successfully reconstructed the business to deliver all of the objectives and ensuring a growth platform for more years to come.

      Nelson brings over 20 years of experience in Sales, Marketing and Operations. Prior to Nestlé he worked for The Quaker Oats Company where he held positions in Sales, Marketing, Logistics, Quality and Finance. He then worked at PepsiCo International, as Sales Director for the Caribbean and Commercial Manager for the Caribbean.

      Nelson is a native Puerto Rican whom earned a Bachelor’s Degree in Civil Engineering from the Polytechnic University of Puerto Rico and a Master’s Degree in Marketing from the University of Phoenix.

    • Nico Berardi

      Managing Director

      Accelerated Growth Partners

      Nico Berardi

      Managing Director
      Accelerated Growth Partners

      Nico Berardi

      Nico Berardi (Argentina, 1988) is Managing Director at Accelerated Growth Partners; an angel investor network based out of Miami, FL. He has been commissioned by Knight Foundation to bridge the funding gap that Miami entrepreneurs face. The goal of the Knight Foundation grant is to ensure an efficient angel network to then pursue the structuring of a local Series A venture capital fund. In the first year, AGP has grown to 80+ Members, made 12 investments totaling U$2.2M. Nico is currently completing his Kauffman Fellowship.

      Previously, Nico was Chief Executive Officer – U.S. at TECHO until December 2013. Nico’s involvement with TECHO began as a volunteer in 2007 in Buenos Aires when the organization had just begun operations. After four years of consolidating the Argentina team, Nico joined the fundraising team in the US as Director of Development. His focus was to develop continental alliances with companies based out of Miami and New York. He was also in charge of further expanding networking opportunities to high net worth individuals with an interest in Latin America. After one year, he began leading the team as CEO. Under his leadership fundraising doubled and team tripled while assuming new challenges. These challenges were to leverage communicational opportunities, generating strategic partnerships with Universities & other non-profits, and fostering massive and thoughtful volunteer engagement in the U.S.

      He has spoken at the Global Economic Symposium, TEDx Miami, The Atlantic Start-up City, the Center for Hemispheric Policy and the Americas Society / Council of the Americas. He has participated in the Kellogg Innovation Network, Clinton Global Initiative, and the PODER Business Awards among other conferences. He has been selected as a Young American Leader by Harvard Business School, Top 100 Innovators of Argentina by BGH, Gamechanger by the Miami Chamber of Commerce and showcased at Yahoo! The Innovators series.

      Nico studied Economics at Universidad Torcuato DiTella in Buenos Aires. He received an honorable mention for his graduating thesis which modeled the incorporation of e-commerce to traditional search models. He previously lived five years in Mexico and four years in Venezuela where he went to international schools.
      He has a broad profile combining his social activism with a strong interest in academic literature, sports and several music instruments.

    • Norma Jiménez

      Group Account Director

      OMD Mexico

      Norma Jiménez

      Group Account Director
      OMD Mexico

      Norma Jiménez

      Norma is Group Account Director at OMD Mexico. She is responsible for the service client for several accounts in the agency..

      Norma is an enthusiastic, entrepreneur and a person that have passion for life and for the advertising business trying to inspire people to do the best and put the cherry in each media plan.

      Prior to OmnicomMediaGroup she was Marketing Director in Grupo Radio México developing business strategy for 53 radio stations property of the main Radio Group in Mexico: Grupo Radio Centro as a part of the business intelligence team. Client Service at MindShare.

      She spent the majority of she career at Mindshare leading Nestle business for 7 years, in Dairy, Pet Care, Infant Nutrition, CPW Cereals business have the opportunity to work too with Kimberly Clark, Kodak, Banamex achieving the best client evaluation in severals categories.

      In 2013 – she create Inspiration Media as a concept to organize events with 80’s actors, populars groups to get sponsorship.

    • Omar Medina

      CEO

      Plusmedia

      Omar Medina

      CEO
      Plusmedia

      Omar Medina

      18 años de experiencia en Tecnología, Mercadotecnia y Ventas, especializado en Digital Media, combinando Medios Tradicionales, Digitales y Directos con Inteligencia de Negocio. Actualmente dirige la agencia Plusmedia de la cual es fundador; es docente del Tec de Monterrey en Licenciatura y Posgrado; preside el Comité de Educación en IAB; ha colaborado también en WPP, Havas, Disney, Yahoo y Crossmedia entre otras empresas; ha sido jurado y conferencista en diferentes eventos de la industria. Es Lic. en Sistemas Computacionales por el Tec de Monterrey y tiene un Global MBA por Thunderbird School of Global Management.

    • Oscar E. Padilla

      Senor Vice President Marketing – Digital Media & Insights

      Pulpo Media

      Oscar E. Padilla

      Senor Vice President Marketing – Digital Media & Insights
      Pulpo Media

      Oscar E. Padilla

      As Senior VP of Marketing, Oscar leads all aspects of marketing for PULPO, Entravision’s fast growing digital media business unit. He oversees the strategic development, direction, and implementation of marketing all activities. He is responsible for advancing Pulpo’s integrated marketing programs, including digital media, product development, and customer acquisition programs. As a founding member of Luminar, Oscar continues to drive client initiatives that require statistical consumer understanding in order to deliver insight-driven growth strategies. Oscar has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, iMedia Connection, and SiliconANGLE’s theCube.

    • Oscar Padilla Pulpo Media

      SVP of Marketing, Digital Media & Insights

      Pulpo Media

      Oscar Padilla Pulpo Media

      SVP of Marketing, Digital Media & Insights
      Pulpo Media

      Oscar Padilla	Pulpo Media

      As Senior Vice President of Marketing, Oscar leads all aspects of marketing for Pulpo,Entravision’s fast growing digital media business unit. He is responsible for advancing Pulpo’s integrated marketing programs, including product development, digital media, earned media, and customer acquisition programs. As a founding member of Luminar, Oscar continues to drive client strategic initiatives that require statistical consumer understanding in order to deliver insight-driven growth strategies. Oscar is an active evangelist communicating the value of digital media and analytics. Speaking engagement include the Association of National Advertisers (ANA), TDWI, Hadoop Summit, Portada, and O’Reilly Strata Conference San Diego Interactive Day.

    • Pablo Chiozza

      ‎Sr. VP USA, Canada & Caribbean ‎

      Latam Airlines Group

      Pablo Chiozza

      ‎Sr. VP USA, Canada & Caribbean ‎
      Latam Airlines Group

      Pablo Chiozza

      With 16 years of experience in the Airline Industry, Pablo is a knowledgeable and energetic Business Executive with a superb performance record. He drives revenue by designing and implementing innovative sales and marketing strategies for international markets. His expertise is consistently proven through his ability to manage large, diverse teams in changing business conditions all while ensuring growth. Entrusted with key positions throughout LATAM Airlines Group’s development, he has consistently delivered results with undeniable success in the growth of the Company throughout South America and worldwide.

    • Patricia Aragón León

      Digital Marketing Manager

      L’Oreal México

      Patricia Aragón León

      Digital Marketing Manager
      L’Oreal México

      Patricia Aragón León

      Patricia has many years of experience in strategic digital branding / campaigns.
      She began her career in Katedra Communication Group where she was part of the marketing team, leading the launches of new editorial products for the marketing industry. After that she entered to the media agencies world with HAVAS MEDIA GROUP in 2009 working for brands such as Bancomer, Renault, Bacardi and Domino’s Pizza. A couple of years later she joined Universal McCann an agency of InterPublic Communication Group working for Chrysler Group like Jeep, Dodge, Mitsubishi, Alfa Romeo and Brands like Microsoft and Microsoft for the mexican market.
      In 2012 returns to HAVAS MEDIA GROUP and she launched the digital office in Guadalajara City where she start generating strategies for Ferrero, Campari and Telcel winning accounts as Tajin, Tec de Monterrey and Akron, creating the first event of digital media business oriented to start ups and small business in 2013.
      Returns to Mexico to start the project of digital transformation in the L'Oréal´s CMO Mexico and Latin America Team. And in the last couple of years she has being leading the project of content and social strategy for LATAM , & Indirect Ecommerce Acceleration of key clients like Amazon, Linio, Walmart, Superama Liverpool and Palacio de Hierro in the mexican market.

    • Patricio Rubalcaba

      Vice President of Merchant Business Development - Retail, Travel & Digital Verticals Latin America and Caribbean Region

      Mastercard

      Patricio Rubalcaba

      Vice President of Merchant Business Development - Retail, Travel & Digital Verticals Latin America and Caribbean Region
      Mastercard

      Patricio Rubalcaba

      Patricio Rubalcaba holds the position of Vice President of Merchant Development LAC- Retail, Travel & Digital Verticals for Mastercard since October of 2015. In this role, he is responsible for the overall strategy and business development for this practice. Previously he has held global and regional roles at Mastercard, developing Strategic Partnerships in the merchant space.

      Before joining Mastercard, Rubalcaba was the Head of the International Destination Business area for American Express. Rubalcaba also held a position at LATAM Airlines, where he was in charge of the Leisure segment for North America. His earlier responsibilities include working for the Mexican government, and at Deloitte & Touche, where he held a management consulting role.
      Rubalcaba has a Business Bachelor’s degree from the Instituto Tecnológico Autónomo de México and holds an MBA from the University of Miami. He is a member of the Panel of Experts for the United Nations World Tourism Organization’s “Tourism Barometer”. He is fluent in English and Spanish, and currently lives in Miami, were he is an avid golfer.

    • Pattie Falch

      Director, Sponsorships & Events

      Heineken USA

      Pattie Falch

      Director, Sponsorships & Events
      Heineken USA

      Pattie Falch

    • Paulo Cesar Celis Gonzalez

      Head of Trading

      Mindshare Latin America

      Paulo Cesar Celis Gonzalez

      Head of Trading
      Mindshare Latin America

      Paulo Cesar Celis Gonzalez

      Paulo has worked in the industry for 19 years, he leads Trading for Mindshare Latin America since 2014, he started in the agency in 2011 as VP of Client Services Latin America and leading the Miami Panregional office.

      His career includes 4 years working as Managing Director of ZenithOptimedia Colombia and Central America, offices he launched in 2007. Between 2000 and 2007 he worked in initiative, his last role there was Client Services Director. Paulo’s trajectory began in 1998 working for SSA Bates. Paulo has an MBA from Edinburgh Business School and he has a BA in Marketing.

      Paulo is focused to numbers and performance, his Trading role is aimed at ensuring Marketing’s Budget allocation, Negotiations with partners, Digital and Media mix are coherent with Marketing Plan and optimized to maximize ROI.

      His experience includes working with clients such as Unilever, Nestle, Ford, KC, Boehringer, Clorox, GlaxoSmithKline, KIA, Hewlett Packard, Diageo and other multinational companies well known for their Marketing and financial orientation.

    • Priscila Stanton

      Marketing Manager

      Nestlé

      Priscila Stanton

      Marketing Manager
      Nestlé

      Priscila Stanton

    • Rafael L. De Azua

      Head of Media & Digital LATAM

      Coty Inc.

      Rafael L. De Azua

      Head of Media & Digital LATAM
      Coty Inc.

      Rafael L. De Azua

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      Rafael De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He currently leads Media and Digital in the Latin America Region for Coty’s Luxury, Consumer Beauty, and Professional Divisions. He is based in Miami and reports to Alison Keith, Global VP of Media in London.
      Previously, Rafael held various Brand Management positions over 6 years in Procter & Gamble (P&G). He managed the Gucci, Lacoste, James Bond, Christina Aguilera, and Gabriela Sabatini brands in 23 Latin American countries and the Travel Retail Channel in North and South America. He also led all media for P&G Prestige Fragrance Portfolio in Latin America, including Dolce & Gabbana, Gucci, Hugo Boss and Lacoste. In his prior roles in P&G, Rafael launched Oral-B toothpaste (Crest in the US) in Latin America, Europe, India and Australia; where he developed holistic marketing campaigns for the Pro Health, 3D White, and Complete brand lines. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.

    • Randy Stockdale

      CMO

      Solex Marketing Solutions

      Randy Stockdale

      CMO
      Solex Marketing Solutions

      Randy Stockdale

      Bilingual & bicultural International marketing executive with extensive experience in general management, global marketing, US-Hispanic advertising, B2B/B2C, retail, CPG, financial services.

      Unique background has enabled to effectively manage and lead within multicultural and multilingual business environments.

      Dual citizenship in the US and Mexico. Fluent in English and Spanish, and semi-fluent in Portuguese.

    • Raúl Aguilar

      CEO

      NURUN MEXICO

      Raúl Aguilar

      CEO
      NURUN MEXICO

      Raúl Aguilar

      Como CEO, empresario y comentarista de tecnología de Internet, Raúl lleva a la gente a pensar sobre cómo el último desarrollo en tecnología se puede aprovechar para hacer crecer su negocio. Su carrera ha sido impulsada por un fuerte sentido de las relaciones comerciales y de estrategia comercial. Fundó el Fondo de Inversión Fénix: el primer fondo para empresas en etapas tempranas de desarrollo en sectores de tecnología, creatividad y biotecnología. Así mismo ha creado Kiwilimon: El primer hub con contenido de recetas en México, Krikett: Primera Red Social Política y Cuponeando: un sitio web de cupones de descuento.
      Ésta es la visión que lo llevó en 2003 a iniciar Lead2Action, una empresa de marketing digital que en los últimos años ha pasado de ser una empresa de dos empleados, a una agencia líder en México, adquirida por Publicis Groupe en 2014, el cual crea estrategias digitales integrales, así como productos y plataformas para las marcas premium que operan en el mercado mexicano y la región de LATAM.
      Como un gran creyente en la perseverancia y la visión a futuro, Raúl nunca deja de aprender, por eso ha conseguido varios  diplomas, un MBA y un Master en Dirección de Empresas, así mismo cuenta con estudios en diversas áreas de marketing, tales como política, Interactive and Branding en UAS, ITAM, ITESM, IPADE, escuela Kellog de gestión, el IME y la Escuela Iesse de la gestión.
      Raúl está muy interesado en los valores humanos y siempre ha sido un defensor de dar a los miembros del equipo las herramientas necesarias y los objetivos de crecimiento profesional para garantizar los más altos estándares de calidad.

    • Rebeca Ricoy

      Digital Strategies Sr. Manager NoLA

      Avon

      Rebeca Ricoy

      Digital Strategies Sr. Manager NoLA
      Avon

      Rebeca Ricoy

      Rebeca Ricoy is currently Head of Digital Marketing and Advertising for North Latin America at Avon Cosmetics. She is leading e-commerce and social selling strategies to transform the direct selling business model. She counts with more than 10 years of experience, starting out her career producing creative content for MTV Networks and working for digital agencies like Grupo W and Lunave. She has lead digital strategies for Volkswagen, Coca Cola, Brown Forman and others. Bachelor in Communication Sciences (Tec de Monterrey) with a master in Entertainment Business Management (Vancouver Film School) and Master in Business Administration (Universidad Anáhuac).

    • Rebeca Ricoy

      Digital Strategies Sr. Manager NoLA

      Avon

      Rebeca Ricoy

      Digital Strategies Sr. Manager NoLA
      Avon

      Rebeca Ricoy

      Rebeca Ricoy is currently Head of Digital Marketing and Advertising for North Latin America at Avon Cosmetics. She is leading e-commerce and social selling strategies to transform the direct selling business model. She counts with more than 10 years of experience, starting out her career producing creative content for MTV Networks and working for digital agencies like Grupo W and Lunave. She has lead digital strategies for Volkswagen, Coca Cola, Brown Forman and others. Bachelor in Communication Sciences (Tec de Monterrey) with a master in Entertainment Business Management (Vancouver Film School) and Master in Business Administration (Universidad Anáhuac).

    • Ricardo Arias-Nath

      Chief Marketing Officer

      Pepsico Latin America

      @rickyarias

      Ricardo Arias-Nath

      Chief Marketing Officer
      Pepsico Latin America
      @rickyarias

      Ricardo Arias-Nath

      Chief Marketing Officer, PepsiCo Latin America Beverages. Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University. Father of 3 boys and avid endurance runner.

    • Ricardo Pérez Baez

      Global Marketing Communications Director, IMC.

      Grupo Bimbo

      Ricardo Pérez Baez

      Global Marketing Communications Director, IMC.
      Grupo Bimbo

      Ricardo Pérez Baez

      He is part of Grupo Bimbo since October 2011.
      In 1991 he joined the Universidad de México, and in 2002 he got his Master in Marketing and Advertising from Universidad Anahuac. Last year he studied a Master in Internet Business at ISDI Institute and Harvard University.

      Since October 2011 he occupied the position of Director of Marketing Communications as responsible for the Digital Strategy for Grupo Bimbo, develop the strategy and implementation of Institutional Communication through local brands in different countries. To establish guidelines for the right brand use in different regions, negotiation and investment evaluation of regional strategic media.

      He is responsible for IMC strategy, institutional communication of local brands at international levels, global management of advertising, media, digital and design agencies, as well as global brand and image health.
      Also, worked for media agencies, where he has overseen brand health and brand reputation.
      Ricardo will be speaking about the strategies that have allowed Grupo Bimbo to transform its local brands into well-known and cherished global brands, and how they are facing the “bimbo” situation in the United States.

    • Rolando Aedo

      Executive Vice President & Chief Marketing Officer

      Greater Miami Convention & Visitors Bureau

      Rolando Aedo

      Executive Vice President & Chief Marketing Officer
      Greater Miami Convention & Visitors Bureau

      Rolando Aedo

      Rolando Aedo has been a senior staff member of the Greater Miami Convention & Visitors Bureau (GMCVB) since 1994. As Executive Vice President, Mr. Aedo works closely with the President and CEO on all operational aspects of the GMCVB including governmental relations and stakeholder engagement. His role as Chief Marketing Officer is focused on developing the overall marketing strategy for the organization and brand development to drive consumer and business demand for Greater Miami and the Beaches as a preferred destination for vacation, meetings, conventions and major events.

      Mr. Aedo received his undergraduate degree from Florida International University and an MBA in International Business from the University of Miami. He is also a Certified Destination Management Executive. He was also recognized as one of the top 25 “extraordinary minds” in sales and marketing by the Hospitality Sales and Marketing Association International.

      Mr. Aedo was born in Norfolk, Virginia but came to Miami at a very early age where he has spent most of his life and is professionally and civically active. He currently serves on the boards of the Florida Association Destination Marketing Organization (FADMO), Miami Dade County Taxi Advisory Group, City of Miami Civilian Investigative Panel, Miami Bayside Foundation and the Education Fund among others.

    • Ronald Mendez

      Managing Partner, Multicultural Lead

      Mediacom

      Ronald Mendez

      Managing Partner, Multicultural Lead
      Mediacom

      Ronald Mendez

      As Managing Partner, Multicultural Lead of Mediacom Ronald plays a key role in all aspects of the multicultural media and marketing efforts across the company’s portfolio of clients. The goal of the division is to develop a cohesive strategies that is inclusive of all target segments while addressing the nuances between them for clients such as Anheuser-Busch InBev, AARP, Bayer, Subway, and Mars to name a few.
      With over 20 years of experience in integrated communications Ronald has developed award winning media campaigns for clients such as Procter & Gamble, Kraft Foods, McDonald’s, and Heineken USA.
      Ronald is also a member of the 4As HS Education Steering Committee, a group of professionals tasked with enhancing programs and providing support to ensure a talent pipeline that is skilled and diverse.

    • Room 28

      Comedy

      Room 28

      Comedy

      Room 28

      Consisting of the “Core Five” players, Jaime Fernandez, Jerry “Elmo DiFoca” Diaz, Michael “Juan Bago” Diaz, Anthony Palmini and Rachel “La Loca” Strauss-Muniz, Room 28 and their supporting cast of up and coming actors brings laughter and bladder control issues to thousands of fans via filmed skits broadcasted through various outlets, including thoroughly-produced live shows, YouTube, Facebook, Instagram and Vine. Highlighting topics from subway R&B singers to Latino superheroes, Room 28 showcases humor in various situations—and the laughter is contagious. Everyone is now asking, "Who are these nuts in Room 28?" and more importantly, "How can I see more of them?” With a unique product offering, Room 28 has built quite the fan-base, which includes a diverse set of millennial tastemakers and influencers. Between a track record of consecutively SOLD OUT live shows between 2014 and 2015 and the creative and highly-produced web content, Room 28 is fulfilling the demand for high-quality, Latino-based comedy in the USA.

    • Ruben Leo

      Marketing/Digital Marketing Director / Mexico & International

      Genomma Lab

      Ruben Leo

      Marketing/Digital Marketing Director / Mexico & International
      Genomma Lab

      Ruben Leo

      Rubén Leo is currently Genomma Lab International’s Director of Marketing, Digital and Market Research. He is responsible for Mexico’s business through a balanced strategy (OTC and Personal Care), reinventing GLI’s marketing strategies and consumer communications. He joined the company in this role in May 2014.
      Former P&G employee (+9 years) with 10 years of CPG industry experience in the Brand Building and Consumer Insights areas. Latin America markets experience that spans from Upstream Brand Strategic Planning for Beauty and Personal Care categories to Shopper/Customer Insights.

    • Rudolf Vidal

      President Americas

      FC Bayern Munich

      Rudolf Vidal

      President Americas
      FC Bayern Munich

      Rudolf Vidal

      In 2014, FC Bayern Munich appointed Rudolf Vidal Managing Director of the United States, driving and overseeing the legendary German soccer team’s operations in North America. The team became the very first European soccer club to open an office in the U.S. dedicated to raising awareness of FC Bayern, growing the fan base and forming mutually beneficial partnerships. In 2016, Vidal became President of the Americas as the club expands operations to Central and South America.

      Prior to joining FC Bayern, Vidal served as Vice President of Business Development and Monetization for Deutsche Telekom AG.

      Previously, he managed sports marketing initiatives for PUMA, where he oversaw the company’s 2006 World Cup campaign.

      Earlier in his career, Vidal practiced economic law and founded a consulting firm providing services to sports-specific clients.

    • Russel Sargeant

      Director, NBC Sports & Telemundo Global Sports Sales

      NBC Universal

      Russel Sargeant

      Director, NBC Sports & Telemundo Global Sports Sales
      NBC Universal

      Russel Sargeant

    • Sandra Howard

      Associate Vice President-Advertising

      AT&T Inc.

      Sandra Howard

      Associate Vice President-Advertising
      AT&T Inc.

      Sandra Howard

      Sandra Howard is Associate Vice President-Advertising at AT&T Inc., the world's largest telecommunications company.

      Sandra leads the development of all corporate and business advertising initiatives. She is responsible for ensuring advertising best practices are incorporated across the entire AT&T enterprise, while also integrating the AT&T brand platform, “Mobilizing Your World,” into the company’s advertising and marketing initiatives.

      Sandra, who joined AT&T in 2012, began her career on the agency side before serving as Senior Director of Global Advertising and Global Consumer Insight at Burger King and as Director of Advertising/Marketing Communications for Southwest Airlines.

    • Sean Flynn

      CEO

      The Miami FC

      Sean Flynn

      CEO
      The Miami FC

      Sean Flynn

      Sean Flynn brings more than 25 years of experience in professional sports to the Miami FC. Having previously served as the Senior Vice President of Marketing and Event Booking with the Miami Marlins and Vice President of Marketing with the Tampa Bay Lightning, Flynn led award-winning advertising and promotional efforts that have been replicated throughout the industry. He returns to soccer, a sport where he started his career as the Director of Marketing and Sales for the United Soccer League. Flynn will implement the Club’s long-term vision of inspiring the community’s soccer passion through excellence on the field and in the community. Focusing on building a fan base, enhancing the game-day experience and operations, growing corporate partnerships and maximizing civic engagement.

    • Shimah Akrami

      Media Services Multicultural Marketing

      Comcast

      Shimah Akrami

      Media Services Multicultural Marketing
      Comcast

      Shimah Akrami

      Shimah Akrami is a media marketing professional with more than 20 years of experience managing broadcast, print, OOH and digital media for blue-chip brands like Comcast/XFINITY, Coca-Cola, McDonalds, Taco Bell, Nestle, Hyundai, and Audi on both the agency and client side. She is currently a Senior Media Manager for Comcast’s XFINITY brand. In the role, she oversees all Multicultural and Music efforts, combining the art and science to create integrated total market media strategies that elevates the XFINITY brand and ensuring the right message is delivered to the right audience. Utilizing data-driven insights, she strategically identifies, targets and communicates to key consumer segments through media and partnerships that best engage and leverage consumer passions and interests.

    • Stephanie Borges

      VP, North America Strategic Marketing & Partnerships

      Six Flags

      Stephanie Borges

      VP, North America Strategic Marketing & Partnerships
      Six Flags

      Stephanie Borges

      Stephanie E. Borges became the Vice President, North America Strategic Marketing & Partnership in January 2016 where she oversees the company’s National and international sponsorship and marketing partnership team which includes responsibility of revenue generation relating to Six Flags TV & Digital OOH networks, national retail promotions, special event sponsorship and consumer product licensing. Stephanie became part of the the Six Flags team in 2009.

      Prior to joining Six Flags, Ms. Borges was a Director at IMG, now IMG-WME, the global leader in sports, entertainment, fashion, and events and with the USTA – United States Tennis Assoication.

      Stephanie serves as member of NEW – National Executive Women Events committee.

      She received her Bachlor of Arts degree from St. Lawrence University.

    • Stephanie da Costa

      Associate Media Director

      Crispin Porter Bogusky

      Stephanie da Costa

      Associate Media Director
      Crispin Porter Bogusky

      Stephanie da Costa

      Born to Cuban parents and raised in Miami, Stephanie currently works at Crispin Porter + Bogusky as an Associate Media Director on the Aspen Dental business. Although starting and currently expanding her career in Miami, she spent some time in NYC working at Universal McCann and Carat on DTC and OTC brands within Pfizer and Johnson & Johnson as well as Pernod Ricard distilled spirits brands. Her 15+ year career includes experience in buying and planning across various media both nationally and within local markets. Her love of travel and exploring different cultures along with her vision to weave strategic thinking in media inspired her to pursue and complete her Master’s in Sociology/Anthropology as well.

    • Stephanie Shannon

      Culture and Segment Strategist

      Verizon

      Stephanie Shannon

      Culture and Segment Strategist
      Verizon

      Stephanie Shannon

      Stephanie Shannon, Culture and Segment Strategist
      Chicago native and current New York City resident, Stephanie has pioneered cultural strategy across challenging industries with a penchant for teaching the elephant to dance. Currently leading Cross Cultural Engagement for Verizon, Stephanie has a passion for the intersection of the art and science of lifestyle marketing. She recently joined the Verizon team, after 4 years of brand marketing at PepsiCo focusing on cultural strategy, digital engagement, branded content, and music partnerships. Stephanie is an overly proud alum of The University of Virginia and Howard University.

    • Stephen Paez

      VP Director, Multicultural

      Spark SMG

      Stephen Paez

      VP Director, Multicultural
      Spark SMG

      Stephen Paez

    • Steve Bent

      Director of research & analytics

      Golin

      Steve Bent

      Director of research & analytics
      Golin

      Steve Bent

      Steve Bent is a director of research & analytics at Golin. He has 14 years of marketing experience working with high-profile consumer brand clients like Walmart, McDonald’s, Nestle and Unilever to develop data-driven media targeting plans and program evaluation approaches that identify the true value of communications efforts.
      Steve’s broad experience with PR program management, event planning, strategic planning, media outreach and exposure to digital/social activation give him a unique view on the strategy side of the business that native research and analytics practitioners don’t have. He graduated from the University of Notre Dame with a bachelor’s of business administration degree in marketing.

    • Susan Nunez

      VP/Advertiser Sales

      GFK MRI

      Susan Nunez

      VP/Advertiser Sales
      GFK MRI

      Susan Nunez

      Susan Nuñez (Sue), is a member of the GfK MRI team since 2004, holding a leading role working directly with Advertiser clients across many industries. She provides solutions that help extend the value of GfK MRI data and their consumer insights business. Sue is also GfK MRI’s Multicultural expert.
      Sue has over 20 years of client, agency and supplier side experience in media, marketing and research, Sue has worked in the media departments at some of the largest advertising agencies worldwide on multi-national client accounts and on the client side, in-house at Johnson & Johnson U.S., working directly for their Worldwide Advertising Group.
      Sue holds a B.A. in Journalism & Mass Media from Rutgers, The State University of New Jersey.

    • Tab Bamford

      Business Development Manager

      TeamWorks Media

      Tab Bamford

      Business Development Manager
      TeamWorks Media

      Tab Bamford

      Tab Bamford is the Managing Director of Development at La Vida Baseball. He has more than a decade of experience in content and social media, having served in various roles including content management for outlets including Bleacher Report, the Big Ten Network and Choose Chicago and social media management for a national financial institution. Bamford is the author of 100 Things Blackhawks Fans Should Know & Do Before They Die and is the managing editor of an award-winning Chicago Blackhawks website. He graduated from Taylor University is also the Business Development Manager for TeamWorks Media in Chicago.

    • Tomas Salvagni

      Managing Director Sales and Marketing

      Grupo Clarin

      Tomas Salvagni

      Managing Director Sales and Marketing
      Grupo Clarin

      Tomas Salvagni

      Tomas Salvagni is the Manager of the Commercial Division at AGEA. He is responsible for the advertising and marketing of newspapers Clarín, Olé, La Razón and Muy and the magazines Viva, Elle, Shop and the different sub-products of these editions both in paper and digital. On his position he leads about 260 people among the following areas: Commercial Edition, Commercial Planning, Marketing, Commercial Digital Strategy.He is constantly working to adapt the area organization to the changes that the advertising market is experiencing last years, combining customers and agencies needs with the huge effectiveness of the media.
      He is Vocal at the IAB Directive Commission, and President of the Media Commission at the IAB Argentina. Mr. Salvagni is 46 years old; he is married, and has 5 children. He graduated as
      Company Administrator and has a Master in International Management at Thunderbird University, Arizona.

    • Tracy Galindo

      Marketing Specialist

      Jewel-Osco

      Tracy Galindo

      Marketing Specialist
      Jewel-Osco

      Tracy Galindo

      Tracy is the Managing Director of GT Universe, a boutique marketing and event activation agency, whose mission is to get retailers and brands rediscovered through the use of targeted marketing, promotional and interactive programming. Given her long-standing relationships, Tracy develops marketing, merchandising and advertising programs that have helped companies like Jewel-Osco, Albertsons, and more than 150 manufacturers achieve double-digit sales growth through strategic partnerships and positioning.

      Tracy’s career spans close to 15 years of working closely with multicultural communities, from Univision Radio San Diego to the Mexico Tourism Board Chicago to the Ethnic Marketing and Merchandising Desks for Jewel-Osco and Albertsons. With the ongoing cross-culturalization of tastes and traditions, Tracy has published articles, hosted workshops, and led speaking engagements, all around the theme of helping brands overcome obstacles as they start crossing over to appeal to new, diverse markets. Her passion and personal experience surrounding this concept have allowed companies to reach new heights as they develop and execute multicultural marketing campaigns.

    • Trevor Hansen

      CEO

      Motivate

      Trevor Hansen

      CEO
      Motivate

      Trevor Hansen

      Trevor Hansen is the CEO and driving force behind Motivate. Under Hansen’s leadership and direction, Motivate became the leading specialized media partner in the country for reaching today's growth markets (Multicultural, Millennial, LGBTQ, Mature, Moms and Military) through relevant social, digital and traditional media activation. Hansen credits the company’s success to Motivate’s core values: humility, gratitude, commitment, passion and teamwork.

    • Trip Barrett

      Global Marketing

      Global Marketing and Business Development Executive

      Trip Barrett

      Global Marketing
      Global Marketing and Business Development Executive

      Trip Barrett

      Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
      Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
      Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

      Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.

    • Trisha Ranes

      Senior Marketing Manager-Latino

      H&R Block

      Trisha Ranes

      Senior Marketing Manager-Latino
      H&R Block

      Trisha Ranes

      Trisha Ranes joined H&R Block in 2006 as a member of the media group, and became Senior Manager of Latino Marketing in 2010. She is responsible for Latino marketing efforts, including strategy and implementation, national partnership relations, and internal collaboration.
      Prior to joining H&R Block, Trisha spent seven years at Bernstein-Rein Advertising in Kansas City working on various account industries, including financial and insurance services. Trisha has a Bachelor of Arts in Business Administration from Park University in Kansas City.

    • Ulysses Alvarado

      Founder & CEO

      Tu Vision Canal

      Ulysses Alvarado

      Founder & CEO
      Tu Vision Canal

      Ulysses Alvarado

      Ulysses Alvarado is the Founder and CEO of Tu Visión Canal (TVC), who along with his business partner Philip Gabbard, are revolutionizing the social media tech world by filling the gap between acculturated content and social media technology, through the first U.S. based 100% Spanish social video sharing site and app that embraces the Latin culture. His over 14 years of Spanish Media experience, the love of his Latin roots, community,
      culture, and family, inspired the recently launched tuvisioncanal.com. For the first time in social media history, a platform exists created by Latinos for Latinos exclusively, focusing on the 528 million Spanish speakers worldwide. Users have the ability to create their channels, upload their videos, enjoy live video streaming, inspiring and entertaining content, upload to their favorite artists’ channels, participate in contests, and share it all on other social platforms.

    • Vanessa Gonzales

      Managing Director OMG Digital, Latin America

      OmnicomMediaGroup

      Vanessa Gonzales

      Managing Director OMG Digital, Latin America
      OmnicomMediaGroup

      Vanessa Gonzales

      Vanessa leads the Digital Operation of OmnicomMediaGroup Regional HQ office located in Miami. Vanessa joined OmnicomMediaGroup nearly 10 years ago as Account Lead for multinational clients like Nokia, HP, Intel and Hyatt. Few years later she took the digital leadership role for the regional office launching Resolution and Accuen, both digital specialization units for Omnicom’s global organization and opening new digital horizons for our region.

      At the moment the OmnicomMediaGroup regional office is an example of specialization and innovation with more than 30 digital experts working across disciplines, and supporting more than 200 experts in Latin American markets.

      Vanessa is original from Peru and holds a Master Degrees on Integrated Marketing communication at Emerson College in Boston, and a Bachelors on Advertising and Communication from Lima University. Before joining Omnicom family, Vanessa worked with global brands such as Audi Latin America and General Electric Peru, acquiring valuable perspectives from the client side.

    • Vicente Navarro

      VP of Business Development

      AC&M Group

      Vicente Navarro

      VP of Business Development
      AC&M Group

      Vicente Navarro

      Vicente has an unrivaled record of 20+ years forming and implementing partnerships in the soccer community and helping companies connect with a multicultural audience. Prior to joining AC&M group, he launched Kelme in the US market and led the Hispanic marketing initiative for Sports Endeavors (SOCCER.COM) for six years. Now as VP of Business Development at AC&M Group, he ensures clients fully maximize their sponsorship and media presence. Vicente is originally from Alicante, Spain but currently, resides in Chapel Hill, NC.

    • Victor Lopez

      Head of Digital

      Havas Media

      Victor Lopez

      Head of Digital
      Havas Media

      Victor Lopez

      Victor Lopez has 14 years of experience in Digital Marketing. In that time, he has worked in almost every facet of digital marketing. His experience ranges from web development, to copywrighting, SEM, performance marketing, and more. Currently he is the Head of Digital for Havas in Miami where he leads the mobile, programmatic, search, and social media teams.

    • Walter La Mendola

      Vice President Ad Sales and Brand Solutions

      Viacom International Media Networks - Americas

      Walter La Mendola

      Vice President Ad Sales and Brand Solutions
      Viacom International Media Networks - Americas

      Walter La Mendola

      Walter La Mendola is Vice President Ad Sales and Brand Solutions for Viacom International Media Networks (VIMN) – Americas, responsible for the daily management of the company’s pan-regional advertising sales business.

      In this position, La Mendola has been instrumental in developing advertising sales strategies and servicing the pan-regional ad sales clients for the company’s multiple brands, primarily MTV, Nickelodeon, Comedy Central, Paramount Channel and VH1. Since joining the VIMN Americas sales team in 2007, La Mendola has held positions of increasing responsibility, most recently being named Vice President in 2016.

      La Mendola initially joined the company in 2000 as a translator and writer for mtvla.com, later becoming Senior Digital Producer, responsible for overseeing editorial content for the MTV, Nickelodeon and VH1 websites, broadband and mobile division. Prior to joining VIMN, La Mendola was a News Producer and Writer for the Latin American Television News division of Reuters.

      Based at the VIMN America’s headquarters in Miami, La Mendola is a native of Argentina and holds a Bachelor’s in Communications from Florida International University.

    • Wendy E. Kallergis

      President & CEO

      The Greater Miami & The Beaches Hotel Association

      Wendy E. Kallergis

      President & CEO
      The Greater Miami & The Beaches Hotel Association

      Wendy E. Kallergis

      Wendy Kallergis works closely with various tourism and hospitality partners to continue to grow Miami as a top-tier worldwide travel destination. The GMBHA is a membership-based organization comprised of 180 hoteliers and 300 allied members across Miami-Dade County.

      The association’s goal is to unify the travel, tourism and hospitality industry with business and government leaders locally, nationally, and internationally in order to enhance the visitor experience through education, advocacy and networking.

      Kallergis and her team work closely with the hospitality schools’ internship and training programs to provide jobs locally for graduates. The GMBHA Sustainable Hospitality Council is spearheading best practices in sustainability to include implementing the Florida Green Lodging Program Certification. The GMBHA’s partnership with the National Immigration Forum’s New American Workforce has received national recognition by helping hospitality employees become new American citizens. Kallergis was recognized as a White House Champion of Change October 22nd, 2014 for promoting citizenship in the workplace awarded National Immigration

      Forum’s New American Workforce Ambassador Award in May 2015. Kallergis was born and raised in Maine and grew up with a love for food and cooking as part of a restaurant family. After earning a B.A. in French Language from George Washington University,
      she immediately set out to France. There she attended the University of Paris earning a degree in French history, language and art followed by the prestigious Cordon Bleu L’Ecole de Cuisine earning a Diplome French Cuisine. She subsequently concluded her studies at the Modern Gourmet Cooking School in Annecy, France with a Diplome Professional Chef and Diplome Professional Teacher.

      Upon returning to the United States, Kallergis continued her career in the culinary arts as a Chef Garde Manger in Restaurant Nora in Washington D.C. then as Executive Chef of Finesse Fine Foods, an off-premise Catering & Prepared Foods Boutique, also in Washington D.C. that catered many events at the Smithsonian and pre-inaugural dinner for Ronald Reagan.

    • Yamilet Bermudez

      Sr. Regional Group Account Director

      IPG Mediabrands

      Yamilet Bermudez

      Sr. Regional Group Account Director
      IPG Mediabrands

      Yamilet Bermudez

    • Yamilet Bermudez

      Media Operations Director

      IPG Mediabrands

      Yamilet Bermudez

      Media Operations Director
      IPG Mediabrands

      Yamilet Bermudez

      Yamilet Bermudez is an accomplished, results–driven marketing professional responsible for developing and executing progressive 360° marketing strategies for an array of Fortune 500 companies.
      As the Media Operations Director at IPG Mediabrands Miami she manages and maintains all regional client relationships, and ensures the group delivers and performs at the highest level possible. She currently oversees pan-regional accounts like MasterCard, Sony Pictures, Alcatel, BMW, LATAM Airlines, Turkish Airlines, TOUS, among others.
      Throughout her career, which spans 18 years, Yamilet has delivered strategic solutions that have included: integrated marketing, sales, strategic planning and support, traditional and digital media, market and consumer research, project management, affiliate programs, and the tracking and analysis associated with each.
      Prior to her role at Mediabrands Miami, she worked at Digital Latin America (a U.S. subsidiary of Grupo Carso, America Mobil) as VP of Affiliated Services and was responsible for the growth of Clarovideo (OTT Platform). Yamilet began her career in strategic marketing and advertisement at Sony Electronics overseeing and developing their digital platform. She graduated from the University of Miami with an MBA degree in Marketing and International Business.

    • Yazmid Aguilar

      Sr. Marketing Communications Manager

      Jarden Consumers Solutions Latin America

      Yazmid Aguilar

      Sr. Marketing Communications Manager
      Jarden Consumers Solutions Latin America

      Yazmid Aguilar

      Yazmid Aguilar is the Marketing Communications Manager for Jarden Consumer Solutions Latin America. In her current role, Yazmid is responsible for the brand strategy, guidelines development and communications execution for the brands represented by Jarden Consumer Solutions in Latin America.

      She works in partnership with internal teams and external agencies to ensure that communications strategies, messages and tactics are aligned with business objectives. She developed the social media, public relations strategy and execution plan for the Oster® brand in Latin America with a solid growth of consumer engagement (social media leading brand within the category) by developing high quality and engaging content and a base of social brand influencers. More recently, she led the strategy development of the refresh of the Oster® brand communication strategy for Latin America.

      Prior to joining JCS, Yazmid worked in various positions including regional sales manager and marketing communications for Whirlpool Corporation where she worked in marketing and sales programs for the Latin America and Caribbean markets. In this role she managed the advertising budget and grew retail accounts sales.

      She also worked at Shell Oil Products Puerto Rico as a Business & Marketing Analyst for the commercial business. In this role, she advised the sales force in the development and implementation of business plans, B2B marketing communications, and designed pricing strategies for the commercial fuels sector. Yazmid began her career as a marketing research analyst for Stanford Klapper Associates / Mediafax Inc. in Puerto Rico. During this experience she worked with a variety of clients and industries including pharmaceutical, personal care, advertising and on-line services, designing and executing custom marketing research studies both qualitative and quantitative.

      Yazmid has a bachelor degree in marketing from University of Puerto Rico, and a MBA in International Business from Texas A&M International University. She enjoys reading and watching documentaries. You can connect with her via Instagram @yazmid19.

    • Yussef Kuri

      The Hershey Co.The Hershey Co.

      US Hispanic Marketing Manager

      Yussef Kuri

      The Hershey Co.The Hershey Co.
      US Hispanic Marketing Manager

      Yussef Kuri

    • Zach Rosenberg

      President

      MBMG

      @zachrosenberg

      Zach Rosenberg

      President
      MBMG
      @zachrosenberg

      Zach Rosenberg

      Zach began his career over 35 years ago in account management at JWT, DDB and Chiat/Day. While at Chiat/Day. He joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business. He joined Horizon in 2000 as EVP, general manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. He joined MBMG in 2015 as president. He was the recipient of thinkLA’s prestigious “Leader of the Year” award, and is an active board member of thinkLA.

    • Zev Gollender

      VP Media Sales

      Taboola

      Zev Gollender

      VP Media Sales
      Taboola

      Zev Gollender

    • Zev Gollender

      EVP Media Sales

      Taboola

      Zev Gollender

      EVP Media Sales
      Taboola

      Zev Gollender

      Zev Gollender leads Taboola's media business in North America. Zev joined the company in 2012 and built a global team of sales and account managers, helping to drive more than $200 million in media revenue in 2014. Zev works with thousands of new and existing buyers on Taboola's media platform, including leading brands, publishers, and performance marketers encompassing the digital landscape.