I’ve had the opportunity to participate in various international seminars and workshops on online marketing held in Chile, Argentina and Mexico, where I noticed the inevitable evolution of this topic. Several years ago…
A startling 33% of all new mothers in the US are Hispanic/Latino. Financial security is everyone’s goal and part of the American Dream; however, some need to understand the basics of finance here in the…
Last Sunday I picked up my paper –the Miami Herald—from my front lawn. There were, easily, five pounds of FSI’s, which got quickly separated from the “real” paper over the kitchen counter and thrown away…
You might want to read this first…
More and more, as I travel around the periphery of the marketing services universe, I'm finding niche new disciplines entering into the arena. It seems that with transformational technologies, inevitably come revisions to the kinds of roles that are required to harness their power.
More and more, as I travel around the periphery of the marketing services universe, I'm finding niche new disciplines entering into the arena. It seems that with transformational technologies, inevitably come revisions to the kinds of roles that are required to harness their power.
More and more, as I travel around the periphery of the marketing services universe, I'm finding niche new disciplines entering into the arena. It seems that with transformational technologies, inevitably come revisions to the kinds of roles that are required to harness their power.
Several years back, while developing a media plan for a US-based bank looking to advertise in Mexico, I was shocked by the prices being charged by a particular newspaper group: Reforma. At the time, their open rate (based on CPM comparison) was about 400% higher than The New York Times, for example. This was puzzling to me, considering that the paper claimed a circulation of only about 120,000 in a city of 25 million.
In this article, advertising and marketing professional Marcelo Salup evaluates social media’s effectiveness as an advertising platform, as a social platform and as a brand.
Today I have a lunch appointment with yet another potential client. If I’m successful, I will become his financial consultant and advisor. We’ll be discussing fixed index annuities, life insurance needs, tax changes and Roth IRA conversions. For the most part, the conversation…
The US retail grocery shopping market is currently going through advertising and operational adaptation in relationship to their offerings and product demand by Latino and Hispanic consumers. So the questions is, “adapt or do not adapt”…
Today’s Hispanic market is a phenomenon never before seen, and probably never to be repeated. Like all phenomena, it is replete with superlatives and opportunity; now comprising 1 in every 6 people in the U.S., this community continues to hone and flex its economic, political, and social power.
The Internet has altered the lives of Latinas like myself. It all started with the need for connectivity – a hunger to establish deeper connections with the families we left behind in our countries of origin as well as others who share a bicultural lifestyle like mine.
Marc Basté, Novapress Media CEO and President of the ACPI
Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find their site
Many U.S. Hispanic publishers and e-commerce sites find that when they launch a site in Spanish targeting U.S. Hispanics many Latin Americans find their site
The 2010 Census represents the dawn of a new business reality: the emergence of a minority-majority market. However, many executives still dabble with the decision
Marcus Grimm, Marketing Director at Nxtbook Media, explains in this article why understanding the difference between your digital magazine and website is the first step in helping to position these two products in your portfolio. This is particularly important when it comes to the Latin market: “During the same period that all Nxtbooks had an engagement time of seven minutes, Nxtbooks produced for the Hispanic market had an engagement time of eight minutes and forty three seconds. In addition, visitors inside these books read an average of twenty percent more pages.”(Lea aquí la versión en español)
In this column Marcelo Salup makes an invitation to analyze the situation of the Hispanic Print Industry: “ I’d like to ask for 15 seconds of silence in observance of the many magazines that closed during 2008 and 2009.”
In this column, Jeff Devin, CEO of Mañana Marketing and a former Yellow Pages publisher, emphasizes on the need for “service driven” business models, which Hispanic mom & pop shops understood but some private equity backed companies moved away from.