While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios. If Hispanic moviegoers make or break many Hollywood premieres, why are movie studio executives not understanding the Hispanic opportunity and investing in it? This was a key question panelists at Portada’s Multicultural Influencer Forum at Digital Hollywood tried to answer.
YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.