Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
Business is clearly picking up in the Hispanic and Latin American advertising and media sectors, according to a Portada survey. The anonymous survey was done in mid-April. In addition to advertising and media executives, the survey included service providers, including companies belonging to the content, research and financial sectors.
Below are the most important announcements from major Hispanic networks at last weeks TV upfronts.
Orange Advertising Network, launches in the US and Latin America to provide a complete portfolio of online marketing solutions. starMedia will commercialize Orange Advertising Network’s products and services in the region. (Lea aquí la versión en español).
Most Hispanic newspaper publishers are cognizant that they have to expand their online offerings to attract readers and advertisers. Simply posting the same content that appears in the print edition is not sufficient to drive traffic to one’s website. The ability of the online platform to offer real-time updated content, as well as audio and video clips empowers the online publisher in ways previously unimaginable. However, it also places more responsibility on publishers to provide sophisticated new content delivery options that will entertain and attract new visitors, while satisfying advertiser demands.