Last week, we took a look at the history of Spanish media group Prisa, which has a strong presence in Latin America and the U.S. Hispanic market. We covered the company’s history from its inception in the seventies through 2004. In this week’s column, we describe the last six tumultuous years of Prisa’s history…
Our columnist Jose Cervera describes the evolution of Spanish media group Prisa, which enjoys a strong presence in Latin America and the U.S. Hispanic market. In fact, Prisa’s management recently announced that…
Fox International Channels (FIC) and Unidad Editorial, the Spanish publisher of the El Mundo America website, last week announced that FIC will be the exclusive sales partner for Unidad Editorial…
National Advertisers are increasingly focusing on local media to target Hispanic consumers. Technological developments, a wide array of media offerings, and the high audience engagement of local media newspapers, local radio, local TV and digital including local search- are the main reasons behind this trend.
In a recent article, we analyzed the evolving Latin Online Advertising Network sector; we looked at questions such as size of the online advertising market which ad networks intermediate and the recent Consorte Media acquisition by AudienceScience.
In a recent article, we analyzed the evolving Latin Online Advertising Network sector; we looked at questions such as size of the online advertising market which ad networks intermediate and the recent Consorte Media acquisition by AudienceScience.
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Beware! World Cup Advertising Sales are not over yet Latin marketing and advertising executives hope that Latin teams advances as far as possible. This would impact ad sales in a very positive way.
Six key points you need to be aware of to know where the Latin Advertising and Media space is headed.
We often hear the following from Hispanic media executive: “Internet access through the mobile phone may be a bigger opportunity to extend our brands and sell sponsorships/content than traditional PC access.”
A report by Portada’s editorial team. Companies mentioned: Impremedia, Sensacion Marketing, Megazines Publications, AARP Viva su Segunda Juventud, Eclipse Marketing and more…
English, Spanish or Bilingual? What language do Hispanics respond more to when it comes to make buying decisions and actually undertake purchasing transactions online? It’s a good question and many marketers would like to get a good answer.
Portada interviews Joe Schramm, Managing Partner at Schramm Marketing Group, Inc. Schramm is an expert in the Hispanic Pay TV industry.
Portada interviews Joe Schramm, Managing Partner at Schramm Marketing Group, Inc. Schramm is an expert in the Hispanic Pay TV industry.
Newspapers have a strong local component and their World Cup supplements and grassroots activities (e.g. contests, events) can be an important way for brands to communicate with Hispanics.
Spain’s media giant Prisa (Madrid stock Exchange: PRS), confirmed in documents provided to the Spanish Securities and Exchange Commission that the purchase of 12% of U.S. Hispanic broadcast network V-Me was the result of an asset exchange for its interest in Bolivian newspaper group Inversiones Grupo Multimedia Comunicaciones.
The economic and financial crisis that started in 2008 put a damper on advertiser demand for Hispanic mobile advertising and on the financing of some new start ups.
Televisa (NYSE:TV) just bought a 30 percent of Nextel, for $1.44 billion. The acquisition will provide Televisa the opportunity to provide its customer base with
Spain’s Prisa is one of the main media Groups in the Spanish-speaking world.