Analysis

Report: Hispanic Magazine Media 2012 (Premium Content)

An in-depth report with all the competitive intelligence you need to have about Hispanic magazine media. 35 magazines tracked: What mags folded and why? Which ones were launched? Key circulation data plus 5 Key Trends to take into account. Companies mentioned: Abasto, AARP, Auto a Fondo Media, Arbol Publishing Group, Construguia, DIRECTV, Maya Publishing Group, Meredith Hispanic Ventures, Disney/ GW Publishing, Eclipse Marketing, Hearst, Hispanic Business Media, General Mills,
Impremedia, Latina Media Ventures, Latin Press Inc., Mundial Group, Kraft Foods, Time Inc., Televisa Publishing and Digital, Vida y Salud Media Group.


Analysis: Mexico-U.S Hispanic Market – A romantic relationship?

The recent news that Tecate and Tecate Light will consolidate all its advertising with Mexico-based OlabuenagaChemistri continue to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate.


WHY MEXICAN COMPANIES AND AGENCIES ARE LOOKING INTO THE U.S. MARKET

The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate. Tecate (distributed in the United States by Heineken)  decided to leave its U.S. agency Ramona de Kirshenbaum Bond Senecal & Partners, for its Mexican agency, […]


PAN-LATIN CULTURE: MADE IN THE USA

The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S.  marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy. For this reason, the cover article of this issue is devoted to the role of language in marketing to […]


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