11/30/2023

Ariel Alternatives Buys 58.5% of My Code at a US $400 million Valuation

Private investment firm Ariel Alternatives, LLC and My Code, a leading multicultural media and marketing services company, today announced the completion of a strategic transaction.

Do Brands Really Believe in the Growth of Soccer in the U.S?

Soccer marketing – including sponsorships, experiential activations, advertising/branded content, and influencer marketing – is in most marketers’ mouths. But do brand marketers really believe soccer will have a transformative impact on marketing? We surveyed the decision-makers, and this is what they have to say.

November 30, 2023

Ariel Alternatives Buys 58.5% of My Code at a US $400 million Valuation

Do Brands Really Believe in the Growth of Soccer in the U.S?