In-Housing Advertising: HP’s Karolina Tuszewicka Provides the Dos and Don’ts
In-house advertising is becoming more frequent in Corporate America. A recent study found that 82% of ANA members now have an in-house agency for some marketing services, compared to 78% in 2018 and 58% in 2013. However, media planning and buying still represents “the final frontier for in-house agencies,” according to the report. Karolina Tuszewicka, the Head of Media for LATAM at HP Inc, was involved in the in-housing process for HP NA and is currently establishing a full-scale in-house agency for HP LATAM. Note: Tuszewicka was recently named Head of Media North America & Latam. (Updated January 30, 2025).
