September 28, 2020

Vevo, Magna and IPG recently released the study “An Anatomy of a Video Experience”. The report’s main finding is  that  co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity. Going forward for brands, the role of Connected TV Advertising will be crucial. To gain more insights into 2021 and CTV viewing trends Portada talked to Laura Vanison, Director of Consumer & Artist Insights, at Vevo as well as with  Byron Schaffer, SVP Research at Vevo.