Initiative is LEGO’s New Global Media Agency
IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process. Publicis Groupe’s Starcom was the U.S. incumbent since 2004.
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IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process. Publicis Groupe’s Starcom was the U.S. incumbent since 2004.
Ford & WPP’s global partnership is being reviewed and may be extended for 2018. However, a final decision have not been made yet.Ford is WPP’s biggest global client for both creative and media services. In February, WPP acquired US hispanic shop Zubi Advertising to handle Ford multicultural account.