Initiative is LEGO’s New Global Media Agency
11/29/2017
IPG Mediabrands’ Initiative has been awarded The LEGO Group global media duties following a pitch process. Publicis Groupe’s Starcom was the U.S. incumbent since 2004.
November 29, 2017
Ford to Reexamine its Relationship with WPP
11/29/2017
Ford & WPP’s global partnership is being reviewed and may be extended for 2018. However, a final decision have not been made yet.Ford is WPP’s biggest global client for both creative and media services. In February, WPP acquired US hispanic shop Zubi Advertising to handle Ford multicultural account.