Mexican Sports Sites Opt for Programmatic Marketing
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.