TV and Social Media: Rivals or Allies?
When planning a marketing strategy, brands and agencies are asking themselves whether to place their efforts in social media or television.
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When planning a marketing strategy, brands and agencies are asking themselves whether to place their efforts in social media or television.
Verizon and AOL are helping advertiers reach consumers by integrating Verizon’s “Precision Market Insights” into AOL’s ad targeting, optimization and measurement system.PMI integration to AOL is aimed to enhance AOL’s layers of data already used by advertisers with information about segments of consumers.
U.S. hispanic market leader Adsmovil adds veteran of CBS, Spanish Broadcasting System Andrew Polsky as Senior VP and head of U.S. Sales.Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.