33Across Launches Real Platform in Nine Countries
What: 33Across goes global with the launch of its Publisher Traffic and Monetization Platform Real Platform™. Why it matters: Real Platform™ ,which includes two distinct marketplaces, Real
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What: 33Across goes global with the launch of its Publisher Traffic and Monetization Platform Real Platform™. Why it matters: Real Platform™ ,which includes two distinct marketplaces, Real
Social Marketing Platforms create a social graph for each lead by tracking that lead’s connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and then use social and display advertising for targeting. The Social Marketing sector is red hot. Acquisition-crazy Gravity4 just bought Bolzter to Add Lead Gen to its Marketing Cloud for further expansion in the U.S. and Latin America.
What:MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural. Why it matters: The move reflects the agency’s expansion into