As the FIFA World Cup Russia 2018™ emblem was unveiled in Moscow, last night at a presentation in NYC’s Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the U.S. It is a first: Telemundo competitor Univision has aired every Soccer World Cup tournament since 1978.
Presentations from Portada’s Evolving America Summit @DigitalHollywood 2014 are available below!
Remezcla has announced the launch of its website, Remezcla.com, introducing new branding, interface and sections. With the launch, Remezcla unveils three new content verticals: Remezcla Sports, Remezcla Film, and Remezcla Food.
JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.
The Portada Evolving America Summit at Digital Hollywood was held on Tuesday October 21 at the Ritz Carlton, Marina del Rey, CA under the theme “Successful Marketing now means Multicultural Marketing”. Portada wants to thank speakers, panelist and atendees for being part of this wonderful event.