The rise of YouTube and its attendant online celebrity millionaires has created new opportunities for venture investors to launch new marketing and advertising platforms.
June 25, 2014
Research: Watching online video ads? 56% say they don’t, and 46% say ads should last less than 15 seconds
After surveying around 2,000 Americans ages 18 or older and examining their habits across channels and devices in order to measureviewer engagement with online video and video ads, Adroit Digital (data provider) found that 56 % of all its survey participants are likely to skip online video ads. Furthermore, 46 % said a video ad should be no more than 15 seconds in length.
A rapidly increasing share of online display advertising is moving towards programmatic.But is the programmatic buying trend going too far? Here is what some major marketers in the U.S. Hispanic and Latin American markets have to say.