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DOWNLOAD: The Transformative Impact of Soccer on U.S. Sports Marketing (Insights Report)

May 6, 2014

Extreme Reach buys digital video ad platform BrandAds

Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.

Blinkx acquires mobile ad-targeting startup Lyfe

Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.