AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
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