Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

April 10, 2014

AppNexus releases new software¨Twixt¨to support direct deals

AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.