11/29/2013

Chronicles from across the pond: JM Beltrán “Best Wishes”

We are very pleased to intoduce “Chronicles from across the pond”, a new regular feature by digital marketing expert Juan Manuel Beltrán. Based in Madrid , Spain, Beltrán will be writing insight and thought leadership articles twice a month. He will analyze the “marketing-tech revolution” that the advertising and media industries are going through and the wide implications this has for practitioners.

Chronicles from across the pond: “Should English marketing terms be used when speaking Spanish?”

In our second installment of “Chronicles across the pond”, Juan Manuel invites us to reflect on the much used marketing and advertising practice of interspersing English terms in our Spanish speech, and asks: Is it a question of vanity, habit, knowledge or ignorance?

November 29, 2013

Chronicles from across the pond: JM Beltrán “Best Wishes”

Chronicles from across the pond: “Should English marketing terms be used when speaking Spanish?”