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April 11, 2012

Borja Perez, promoted to SVP Digital & Social Media at Telemundo

Telemundo Media announced today the promotion of Borja Perez to Senior Vice President, Digital & Social Media. Perez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, Executive Vice President, Digital Media and Emerging Business Division.

Analysis: Mexico-U.S Hispanic Market – A romantic relationship?

The recent news that Tecate and Tecate Light will consolidate all its advertising with Mexico-based OlabuenagaChemistri continue to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate.