Univision Introduces Sports Cable Net, as Sports Competition Heats Up
When marketers and advertisers gather in New York in mid May for Hispanic upfront week, they will come across a suite of new entrants and a market that looks a little more crowded than last year. In addition to the much-hyped MundoFox broadcast channel, Univision will make a splash with not one, but two brand new cable nets, as the company this Saturday (April 7) will launch Univision Deportes, a 24/7 sports-only channel that will initially be carried by DISH.