Portada interviewed Nicolas Berman, Vice President of Advertising for MercadoLibre, about e-commerce and the development and presence of MercadoLibre in the region.
The Latin mobile advertising market is on a roll. Mobile marketing firm Pontiflex just announced that it is introducing a new new Spanish-language mobile advertising platform to connect with Spanish-speakers in the U.S. and around the world.
Two new research studies have been recently published. One higlights an often neglected aspect of the Hispanic consumer; many Hispanics, more than 8 million, are higher income consumers living in the U.S. The other study shows how Hispanic eating habits are influencing eating habits of the overall U.S. population.
Portada interviewed Nicolas Berman, Vice President of Advertising for MercadoLibre, about e-commerce and the development and presence of MercadoLibre in the region.