Several industry observers asked by Portada as well as two news sources (New York Post and New York One) report that Impremedia is in talks with Argentinean newspaper group La Nacion, which is interested in acquiring it.
While it is not clear at all whether La Nacion will finally end up buying ImpreMedia, one thing the potential transaction shows is how intertwined the Latin American and U.S. Hispanic Advertising and Media spaces can be.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
While it is not clear at all whether La Nacion will finally end up buying ImpreMedia, one thing the potential transaction shows is how intertwined the Latin American and U.S. Hispanic Advertising and Media spaces can be.
Several industry observers asked by Portada as well as two news sources (New York Post and New York One) report that Impremedia is in talks with Argentinean newspaper group La Nacion, which is interested in acquiring it.