El Pais, the daily newspaper and website owned by Grupo Prisa, has opened a newsroom in Mexico City, Prisa owned Spanish financial daily Cinco Dias reports. The newsroom will work on the El Pais.com night edition, taking advantage of the time lag between Mexico and Spain, as well as to strengthen the America’s coverage.
In today’s Digital Powerhouses series we feature Adsmovil, the mobile advertising network in Spanish with regional reach in Latin America and the U.S. Hispanic market. Adsmovil just celebrated its first year of business and announced that more than 100 customers have already used the network.
Last month, Latino daily deal site Descuento Libre acquired Mi Cupon Del Dia, a Miami based competitor, just a couple months after acquiring Los Angeles based deal site Groupacho. Since Descuento Libre's test market launch in Austin, Chicago, and Mexico City in March 2011, the startup has been optimizing strategies and developing partnerships to best serve Hispanic consumers in both the U.S. and Mexico with relevant deals, content, mediums and marketing messages — in English and Spanish.