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Some stories the Hispanic Advertising and Media World is talking about this week.
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Some stories the Hispanic Advertising and Media World is talking about this week.
Some stories the Hispanic Advertising and Media World is talking about this week.
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
ComScore released very interesting data on M-Commerce showing that 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals.