Philips Appoints MPG for Latin American Market
After a review, Philips has divided its more than $100 million global media business between Havas'MPG and the incumbent, Aegis' Carat.
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After a review, Philips has divided its more than $100 million global media business between Havas'MPG and the incumbent, Aegis' Carat.
In our renewed weekly column Quick Hits LatAm, Portada presents the media, advertising and marketing highlights of the week in Latin America. We will cover what’s trending, what people are saying, and our own comments on these trends. In short, a gateway in English to the Spanish-speaking world…
The ANA (Association of National Advertisers) Multicultural Conference & Diversity Conference which finishes in Miami today reunited almost 700 people for the currently largest event in the multicultural market
During his presentation this morning at the ANA Multicultural Conference Alpesh Patel ,Vice President, Multicultural Marketing Miller Coors LLC noted that Miller Coors budgets multicultural before budgeting against other demographics. “We budget Multicultural first and that is a commitment that comes from top down”, Patel asserted.
After a review, Philips has divided its more than $100 million global media business between Havas'MPG and the incumbent, Aegis' Carat.
In our renewed weekly column Quick Hits LatAm, Portada presents the media, advertising and marketing highlights of the week in Latin America. We will cover what’s trending, what people are saying, and our own comments on these trends. In short, a gateway in English to the Spanish-speaking world…
Some stories the Hispanic Advertising and Media World is talking about this week.