Analysis: How and why Telemundo secured the Soccer World Cup rights
The announcement last week that Telemundo outbid Univision for the Spanish-language U.S. media rights to FIFA’s 2018 and 2022 World Cup soccer tournaments might have taken many by surprise, but it was the culmination of a nail-biting, three-day stay in Zurich for four top NBCU and Telemundo executives.