10/09/2011

Havas bets on Total Market Approach

One more agency behemoth is jumping on the Total Market bandwagon. Havas just announced that it is launching Totality, a multicultural- marketing agency devoted to representing the nation’s ethnic and niche consumers, including the Hispanic, African-American and LGBT communities.

Sounding Off: Dr. Korzenny “Music: MP3s and CDs in the Multicultural Marketplace”

Are ethnic groups in the US society equally acquiring MP3s and physical CDs, or are there differences in their rate of adoption? That was a question we asked in the FSU’s Multicultural Marketing Study conducted in collaboration with DMS Insights the Spring of 2011.

October 9, 2011

Havas bets on Total Market Approach

Sounding Off: Dr. Korzenny “Music: MP3s and CDs in the Multicultural Marketplace”