September 24, 2011

Are Hispanic digital and print media delivering results on marketers’ investment? This question was at the core of a mid morning panel, featuring Trevor Hansen, CEO of EPMG 360 and Daniel Rosas, multicultural marketing director of Kellogg’s, who shared with the audience some of the challenges faced by both, media agencies and consumer product companies in measuring and tracking data to better address multicultural audiences.

Portada’s 5th annual Hispanic Digital and Print Media devoted some quality time to the subject of content, with a panel moderated by Georgia Galanoudis, Group Director, Meredith Parenthood Group, addressing the importance of reaching Hispanic audiences through innovative branded content techniques.

The 5th Annual Hispanic Digital and Print Media conference kicked off Sept. 22 with a morning panel featuring marketing directors working actively in the multicultural space, specifically in the Hispanic market.