Smirnoff has launched a new interactive campaign with Madonna that aims to impact 10 million people in 50 countries. In Latin America, the campaign will run in most of the region: Mexico, Argentina, Costa Rica, Colombia, Venezuela, Panama, etc.
Our upcoming Fifth Annual Hispanic Digital and Print Media Conference in NYC this Thursday, preceeded by Wednesday’s Emerging Hispanic Markets Forum, provides and excellent opportunity to reflect about the state of the Hispanic marketing and advertising industries.
Procter & Gamble recently started adapting Febreze air fresheners and Downy fabric softener, using scents found to specifically appeal to the Hispanic demographic.
Veronica Pimstein has been named senior vice president of creative for Latin America/U.S.Hispanic at Sony Pictures Television.