Metro International S.A. (“Metro”), the international newspaper group, today announced that a free daily newspaper will be launched in Bogotá, the capital of Colombia. The newspaper will be launched under the brand name Publimetro during the European fall.
Metro International S.A. (“Metro”), the international newspaper group, today announced that a free daily newspaper will be launched in Bogotá, the capital of Colombia. The newspaper will be launched under the brand name Publimetro during the European fall.
Small and medium-sized businesses (SMB´s) will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB tools.
The Hispanic magazine sector is showing signs of strength with increasing ad revenues and circulation rates. Some larger publishers are increasing the circulation of their magazines. Meredith Hispanic Ventures just announced that it is increasing the rate base for its Hispanic media brands starting with February 2012 issues.