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July 20, 2011

Analysis Part 2 – The Advertiser View:Spanish vs. English FSI’s (Pr. Content)

In part 2 of our FSI – preprint Analysis Feature, we ask advertisers about their preference of inserting English-language or Spanish-language FSI’s in Hispanic newspapers. Is there a point in inserting in Hispanic newspapers if only English-language FSI’s are available? What are direct mailers doing? The link to online-mobile coupons….