Embracing the current trend (will it stay?) of looking at the Hispanic/Multicultural market from a cross-cultural perspective, Ogilvy Culture celebrated its inaugural Cross Cultural Conference yesterday in New York City.
Pepco, an electric service provider to customers in Washington, DC, and Montgomery and Prince George's counties in Maryland, just launched a new advertising campaign. The commercials will air on Univision, Telemundo and Comcast in the Mid-Atlantic region.
Imagine a country where its corporate leaders ignore or simply don’t know how to capitalize on one third of the country’s consumer market. Also imagine a country where the average age of the other two-thirds of the market is 47 years of age…