Research: Insight-POP Key to Winning Hispanics at Retail
Jane Edwards-Hall, VP of Retail Performance at Synovate, unveiled a number
of interesting facts on multicultural retail and media findings during a presentation last Friday a the Versailles Breakfast Club in Miami. Chief among these were: how Hispanics are coping at the retail level during a struggling economy,
retail shopper segments, the effect of the internet on acculturation and
Synovate’s evolving acculturation model.