DG, provider of digital media services to the advertising, entertainment and broadcast industries, and MediaMind Technologies Inc., a global provider of integrated digital advertising solutions, today announced a definitive agreement under which DG will acquire MediaMind in an all-cash transaction. The acquisition creates one of the premier global online and television advertising technology companies.
While print and broadcasting have recovered after the deep recession 2008 – 2009 recession. PwC’s Global entertainment and media outlook: 2011-2015 says that since that time, digital has emerged as the central driver for media companies business operations, consumer connections and revenues.
DG, provider of digital media services to the advertising, entertainment and broadcast industries, and MediaMind Technologies Inc., a global provider of integrated digital advertising solutions, today announced a definitive agreement under which DG will acquire MediaMind in an all-cash transaction. The acquisition creates one of the premier global online and television advertising technology companies.