AT&T – T- Mobile: Hispanic marketing implications (Premium Content)
A new and important chapter in the wireless wars was written yesterday when AT&T and T-Mobile announced that the former will pay $39 billion in cash and stock to acquire the latter. The deal will combine AT&T, the second biggest wireless brand in the U.S., with the nation's fourth-largest brand. Deutsche Telekom, the owner of T-Mobile, will get a healthy $25 billion in cash, and end up with about an eight percent stake of AT&T.