Research: Hispanic Car Buyers Prefer Asian Brands
Toyota, Honda and Nissan dominate new vehicle preferences among Hispanics in the U.S., according to Polk. The three companies account for 46.4 percent of the Hispanic market based on an analysis of new vehicle registrations for the first nine months of 2010. Toyota leads the market by far with more than 20 percent share of the Hispanic market, and 46 percent greater volume in registrations than its next closest competitor. Hyundai, Mazda and Kia are also included in the top 10 list based on registrations by volume to Hispanics.