07/22/2010

Joe Kutchera: Building a Branded Social Network for U.S. Hispanics

When José Luis Nazar immigrated to the United States from Chile, he saw firsthand the difficulties involved in learning English and recognized the need for a product that would help Hispanics learn at home in an unpressured, convenient manner. In 1974…

Research: CPG Marketing- Coupons are First, but Online Ads Work Well

Hispanics go online to socialize, research new products and find good deals—more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.

July 22, 2010

Joe Kutchera: Building a Branded Social Network for U.S. Hispanics

Research: CPG Marketing- Coupons are First, but Online Ads Work Well