Hispanics value Reward Program Communications much more than the average U.S. Consumer
Loyalty reward communications are supposed to communicate with their customers. Now, how much do customers value those communiations. A consumer survey research released by customer loyalty agency Direct Antidote, answers that question. Interestingly, Hispanics, got the highest relevance scores. They are much higher than the relatively low figures the study obtains for the general U.S. population.