04/20/2010

Portada Quick Hits: Cell Phone Craziness, Print Optimism, More Funding for PubMatic

Teenagers are becoming cell phone crazy and even more so Hispanic Teenagers. Today, the Pew Internet and American Life Project released a new cell-phone usage study gathered by calling 800 teenagers age 12 to 17 between June and September of last year. According to the study 87% of teenagers sleep with their cell phones.

Best Practices: Mobile Marketing to Hispanics

With 40 percent of U.S. Hispanic adults accessing the Internet on their mobile hones and only 20 percent of marketers utilizing the channel to reach Hispanics, mobile marketing represents a unique opportunity combining near-complete reach with unparalleled engagement.

Knorr Launches Recetas Arrozísimas, Major Activation Initiative for Brand in U.S.

National recipe competition shares the best Latino recipes with America and, for the first time, prints consumer-generated content on its labels.

April 20, 2010

Portada Quick Hits: Cell Phone Craziness, Print Optimism, More Funding for PubMatic

Best Practices: Mobile Marketing to Hispanics

Knorr Launches Recetas Arrozísimas, Major Activation Initiative for Brand in U.S.