Pablo Mazzei, Metro International: “One of our priorities is to develop more government accounts”
The free Swedish newspaper group Metro International (Schibsted) is betting on making Latin America a major market — if not the main one — for its expansion. The group currently publishes its free newspapers in Mexico, Ecuador and Brazil, mainly through partnerships with local publishers. Portada recently talked with Paul Mazzei, head of Metro International in Latin America, about the evolution of the free newspaper market in Latin America.