Marcus Grimm: “The Three Rules of Digital Magazines for the Latin Marketplace”
Marcus Grimm, Marketing Director at Nxtbook Media, explains in this article why understanding the difference between your digital magazine and website is the first step in helping to position these two products in your portfolio. This is particularly important when it comes to the Latin market: “During the same period that all Nxtbooks had an engagement time of seven minutes, Nxtbooks produced for the Hispanic market had an engagement time of eight minutes and forty three seconds. In addition, visitors inside these books read an average of twenty percent more pages.”(Lea aquí la versión en español)