Carat: Advertising Spending Decline Worse Than Previously Forecasted, Latam Is Only Growth Area
Carat issues new global ad spend growth forecasts for 2009 & 2010. 2009 market decline worse than previously forecast; return to modest growth in 2010. Positive news for Spanish-speaking world: The only region forecasting positive growth this year is Latin America (0.5%). Strong double digit declines in Spain, however. Among media categories, only online expected to show growth this year; reaching 10.0% of global Adspend.