Florida: A Dioverse and Expansive Marketplace
Perhaps the biggest change to have hit Florida’s Hispanic media landscape in recent years is the
arrival of Hispanics from all over Latin America.
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Perhaps the biggest change to have hit Florida’s Hispanic media landscape in recent years is the
arrival of Hispanics from all over Latin America.
Non-traditional approaches to out-of-home and event marketing seem to be the latest trends
in both fields. Many OOH marketers have moved past the billboard and are instead seeking to reach potential customers
much closer to the point of sale in an impacting manner
According to a recent comScore study comparing video advertising viewed online to other media, 15% of U.S. born and 17% of foreign born Hispanics said they pay more attention to online video ads than TV spots